My quick 10 minutes talk at the Social Media Summit 2011. #SMSin2011

1. WHY SOCIAL MEDIA
FOR BUSINESS?
SORAV JAIN
THINKER-IN-CHIEF
www.echovme.in www.soravjain.com

2. SOCIAL 1. World is going
MEDIA
CENTRIC Social Media Centric!
Youth today, do things that audience on Social
Media would enjoy… it’s the new Trend!
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3. 2. Social Media is Future of
Business Communication
The Growth has just begun!
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4. FACT SHEET -1
From 1st post office in 1764, with 1, 55, 333+ post offices we have
Largest number of post offices in the World
From 1st newspaper e in 1780 with 99 Million copies in 2007 we
became the 2nd largest newspaper Industry in the world
With first Radio Station in 1927, Today All India Radio (AIR) boasts
one of the largest networks in the world with 231+ radio stations,
In 1960s, television entered Indian homes. With more than 130
Million TV in Indian Homes India stands 4th in TV broadcasting.
With hardly few thousand users in 1995, In 15 years country has
the fourth highest number of Internet users with over 100 million users
With 65 Lakh users in 2008 we today have 380 Lakh Facebook
users in country and 15,000 million page views.
With just few Lakhs in 2008, we have around 10 million
Twitter users in the country today..
With 3 million active users in 2009, we now have
around 10 million Li nkedIn users in the country..
With few lakh views in 2005, youtube recently had 1,200 million
page views
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5. FACT SHEET -2
Forrester estimates $ 14 Billion will be spent on Social Media by the
end of year 2014, by then both email and Social Media will be the
bigger marketing channel.
McKinsey: Social CRM Market Will be $1 Billion in 2012
Gartner Says Worldwide Social Media Revenue Is on Pace to
Total $10.3 Billion in 2011 and Grow to $14.9 Billion in 2012
Forbes says Interactive Marketing Spend Will Near $77 Billion By
2016, as much as they do on television today. Search marketing,
display advertising, mobile marketing, email marketing, and
social media will grow to 26% of all advertising spend within the
next five years.
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6. 3. Business on Social Media =
Setting up Office on Virtual World
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7. www.echovme.in www.soravjain.com

8. 4. Social Targeting,
Cost Effective Marketing
The turning point in marketing!
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9. Up to Rs. 3,00,000
You spend Rs. 3,00,000+ to You spend Rs. 3,00,000+ to create
reach newspaper’s spectators your own channel of around
for a day! 60,000 ‘exact target audience you
want’ for a lifetime.
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10. 5. Fosters Brand Recommendations
& Conversations!
Your presence makes it easier for Customers!
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11. www.echovme.in www.soravjain.com

12. A single customer
experience can BE LOUD..
Your brand is getting
discussed, listen carefully..
6. Customer
Service =
Social CRM
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13. www.echovme.in www.soravjain.com

14. 7.
World is the limit,
explore!
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15. 8. Business intelligence comes from
customers itself!
Crowd sourcing, made easy!
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16. www.echovme.in www.soravjain.com

17. These are just 8 reasons there are 92
more reasons to it!
Tweet it with #SMSin2011
Or
Post it on your Facebook Wall tag Social Media
Summit
(www.facebook.com/socialmediasummit)
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18. • The first one…
• Best ones…
Wins something special!
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19. THANK
YOU www.facebook.com/learnsocialmedia
www.twitter.com/echovme
www.soravjain.com
www.echovme.in
1E, Elcanso complex,
Casa Maja Road,
Egmore,
Chennai – 600 008
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