The document discusses how to maximize the use of LinkedIn as a professional networking platform. It recommends completing your profile with a photo, work history, education, and recommendations to fully represent yourself. It also suggests using features like status updates, groups, answers, and advanced search to expand your network and visibility. The final section encourages fully utilizing LinkedIn's training resources and asking questions.

1. LinkedIn for Power Users
© 2011
2011 NAQP/NAPL Owner’s Conference
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2. LinkedIn is not
Linkedin is not
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3. Network of Decision Makers
Facebook LinkedIn
50
40
30
20
10
0
% of Users Who are Business Decision Makers
Lewis Howes - Author Linked Working
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4. Three Degrees of Separation
Mary Joe Ron VP Marketing
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5. Level 1
Network Size 1,648 Level 1
Level 2
Level 3
Level 2
Network Reach 378,000
Network Visibility
Level 3
9,750,600
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6. Complete Your Profile
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7. How You Get There
• Photo
• Current Position
• At Least Two Previous Positions
• Education
• Summary
• Specialties
• At Least Three Recommendations
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8. Profile Modifications
• Customize Your Website Links
• Add Your Twitter Account
• Personalize Your Public Profile URL
• Add Skills (beta)
• Groups and Associations
• Honors and Awards
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9. Optimize Your Profile for
SEO
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10. Recommendations
Are
HUGE
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11. Apps
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12. Build Your Network
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13. Upload Contacts
• Gmail
• Yahoo
• Outlook
• CRM (Act, GoldMine, SalesForce)
• Any Other .csv File
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14. Search For Contacts
• Clients
• Colleagues
• Industry Contacts
• Vendors
• Group Members
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15. Status Updates
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16. Extend and Project
• Status Updates Go Out to Your Network
• All Status Updates Can Go to Twitter
• Extend Your Influence to Your Groups
• Share Relevant Content Often
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17. Groups are Tribes
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18. The Power of Groups
• Connect Without Directly Connecting
• Connect Across the Horizontal
• Connect Up the Vertical
• Discussions
• Send a Message
• Jobs
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19. Companies
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20. What You Can Learn
• What’s Up With Your Clients?
• What’s Up With Your Prospects?
• Who’s Coming ...Who’s Going
• How Are You Connected?
• Latest News
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21. Your Company Page
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22. Answers
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23. Knowledgebase
• Ask a Question
• Answer a Question
• Open and Closed
• Good Answers and Best Answer
• Best Answer Badge on Your Profile
• Builds Credibility Similar to Recommendations
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24. Strategies
• Research Companies You Want as Clients
• Research Prospects by Title and Location
• Learn About Your Prospect Before You Meet
• Ask for Introductions From Your Network
• Viewers of This Profile Also Viewed...
• Integrate With CRM to Stay Current
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25. Saturday, September 10, 11

26. Advanced Search is
Your Best Friend
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27. Let’s Go Live
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28. Resources
LinkedIn Learning Center http://learn.linkedin.com
Linkedin Blog http://blog.linkedin.com
Linked Intelligence http://linkedintelligence.com
LinkedIn Group Linked Strategies
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29. Q &A
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30. Scott Cappel
Sorrento Mesa Printing
7398 Trade Street
San Diego, California 92121
858.527.0800
smc@sorrentomesa.com
www.sorrentomesa.com
www.linkedin.com/in/scottmcappel
www.facebook.com/sorrentomesa
www.twitter.com/sorrentomesa
SKYPE: scottmcappel
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31. Thank You
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