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Lead Generation Report
                                                     Rightsource
                                                  Post Mail Follow Up


        1.   Total # of Records Received from Client:                                 2913

        2.   Total # of Companies Receiving Direct Mail:                              2495      85%   *

        3.   Total # of Companies Martopia made contact with:                         1405      56%   **




                                                Breakdown
                               Last Event                     # of Companies
                               Made Contact                        169 (see “A.” below)
                               Not at this Time                    108
                               Not Interested                      772
                               Not Qualified                       170
                               Returned Call to Rightsource        198
                               Total                               1405




        4.   Total # of "Qualified" Companies Martopia made contact
             with:                                                                    1235      45%   ***
        5.   Total # of Leads:                                                            157   13%   ****




   * Total # of Companies receiving direct mail divided by the Total # of Records Received from Client
  ** Total # of Companies Martopia made contact with divided by the Total # of Companies Receiving Direct Mail
 *** Total # of "Qualified" Companies Martopia made contact with divided by the Total # of Companies Receiving
     Direct Mail
**** Total # of Leads divided by the Total # of "Qualified" Companies Martopia made contact with
   A. Represents Cool and Cold leads, Requested More Information, Martopia turned Follow Up Call over to
Rightsource, etc.
Lead Generation Campaign Summary
                                                                                  Prepared for
                                                                            ABC Company
                                                                                  May 28, 2010


A.   Total # of Records Received:                                                     2913 C. Total # of Mailers Sent                                                        2495
B.   Total # of Records Scrubbed:                                                     2913 E. Total # of Companies Reached                                                   1405
C.   Total # of Mailers Sent                                                          2495
D.   Total # of Companies Not Receiving Mailers                                        418 F. Total # of Companies Not Reached                                               1090

                                                                                                 H. Total # of Leads:                                                         157
1. Records Scrubbed                                                               100.00%        2. Total # of Mailers Sent                                                85.65%

                                            2913           2913                                                                 2913 2495
                                                                                                         3000
         3000
         2000
                                                                                                         2000
                                                                                                                                                        418
                                       A                                                                 1000
                                                                                                                           B
         1000
                                                                                                            0
                                                                                                                                     C
            0                                                                                                                                   D
                                                                                                                B. Total # of   C. Total # of Di-       D. Total # of
                            A. Total # of           B. Total # of                                               Records         rect Mailers Sent       Scrubbed
                            Records Received        Records Scrubbed                                            Scrubbed                                Records Unquali-
                            from Client or List                                                                                                         fied to Receive
                            Broker                                                                                                                      Direct Mail



3. Total # of Companies Reached                                                   56.31%         4. Total # of Leads                                                       11.17%


 3000
                                       2495                                                       3000


 2000                           C                1405 1090                                        2000                          1405 1050
                                               E     F                                            1000                                                   157
 1000
                                                                                                                            E         G             H
     0                                                                                               0


                                                                                                                                                    7
                C. Total # of Direct       E. Total # of      F. Total # of                                     E. Total # of      G. Total # of           H. Total # of
                Mailers Sent               Records Where      Records Where                                     Records Where      Contacted               Leads
                                           Phone Contact      Phone Contact was                                 Phone Contact      Companies, No
                                           Accomplished       Unsuccessful                                      Accomplished       Leads
Sample Lead Generation Report
Statistical Report
                                                             Prepared for
                                                            RightSource
                                                             May 28, 2010




A. Total # of Records Received from Client or List Broker                   2913

B. Total # of Records Scrubbed                                              2913   100.00%



C. Total # of Direct Mailers Sent                                           2495    85.65% of records scrubbed

D. Total # of Scrubbed Records Unqualified to Receive Direct Mail           418     14.35%

Total # of Records Where Phone Contact Attempted                            2495   100.00% of records qualified to receive direct mail

E. Total # of Records Where Phone Contact Accomplished                      1405    56.31%

F. Total # of Records Where Phone Contact was Unsuccessful                  1090    43.69%

G. Total # of Contacted Companies, No Leads                                 1050    74.73% of companies contacted

H. Total # of Leads                                                         157     11.17%

I. Returned Call to Rightsource (Partial number provided to Martopia
from Rightsource)                                                           198     14.09%
Lead Generation Pre-Scrub Summary
                                                      Prepared for
                                                     RightSource
                                                      May 28, 2010




1. Total # of Records Scrubbed                                                2913      85.65%



                                                 2913                    2913
  3000


  2000
                                             A
                                                 A                   B
  1000


     0
                                   A. Total # of Records        B. Total # of Records
                                   Received from Client         Scrubbed




A. Total # of Records Received from Client                                     2913
B. Total # of Records Scrubbed                                                 2913
Lead Generation Mailer Summary
                                                    Prepared for
                                                  RightSource
                                                   May 28, 2010

2. Total # of Mailers Sent                                                                                   85.65%



                                           2913
                                                                 2495




                                                                                       418



                          B. Total # of Records    C. Total # of Mailers Sent    D. Total # of Records Not
                          Scrubbed                                               Receiving Mailers



B. Total # of Records Scrubbed                                              2913
C. Total # of Mailers Sent                                                  2495
D. Total # of Records Not Receiving Mailers                                  418

                                         Breakdown of D:
                               Did not meet client criteria                      32
                                            Disconnected                         65
                                        Incorrect Number                         16
                                Left Message for Contact                          6
                                               No Answer                         74
                                           Not Interested                       185
                                             Phone Busy                          20
                                  Would not provide info                         20
Sample Lead Generation Report
Lead Generation Companies Not Reached
                                                             Prepared for
                                                           RightSource
                                                             May 28, 2010

3. Total # of Post Mail Follow Up Calls - Companies Never Reached                                                                  43.69%



                                                2495


                                                                      1405
                                                                                           1090




                             C. Total # of Mailers Sent   E. Total # of Companies   F. Total # of
                                                          Reached                   Companies/Contacts Never
                                                                                    Reached



C. Total # of Mailers Sent                                                            2495
E. Total # of Companies Reached                                                       1405
F. Total # of Companies/Contacts Never Reached                                        1090

                                          Breakdown of F:
                              Client Attempting to Contact                               17 (Indicated Rightsource had already made contact)
                                             Disconnected                                 4
                                  Left Message for Contact                              999
                                                No Answer                                64
                                              Phone Busy                                  6
Sample Lead Generation Report
Lead Generation Companies Contacted
                                                          Prepared for
                                                       RightSource
                                                          May 28, 2010

4. Total # of Post Mailer Follow Up Calls - Companies Reached                                                               56.31%




 2000                                          1405
                                                                                                  1050

 1000                                                             157            198


    0
            E. Total # of Companies   H. Total # of Companies -   I. Total # of Companies - Re-   G. Total # of Companies - No
            Reached                   Leads Generated             turned Call to Rightsource      Leads Generated


E. Total # of Companies Reached                                                                            1405
H. Total # of Companies - Leads Generated                                                                   157
I. Total # of Companies - Returned Call to Rightsource                                                      198
(Partial number provided to Martopia from Rightsource - Client to give Feedback)

G. Total # of Companies - No Leads Generated                                                               1050

                                    Breakdown of G:
                          Did not meet Client Criteria                   170
                                      Not Interested                     772
                                    Not at This Time                     108
Sample Lead Generation Report
Lead Nurturing Summary
                                                               Prepared for
                                                            RightSource
                                                               May 28, 2010

Lead Nurturing Capability                                                                                       40.41%



                                                          2913
  3000



  2000                                              A                                1177

  1000



     0

                                         A. Total # of Records Scrubbed   B. Total Number of Nurturing
                                                                          Candidates or Prospects


A. Total # of Records Scrubbed                                                                           2913
B. Total Number of Nurturing Candidates or Prospects                                                     1177

                                              Breakdown of B:
                                     Left 3 Messages with Staff                        372
                                       No Answer - 3rd Attempt                          27
                             Left 3 Voice Messages for Contact                         601
                  Not available - no message left 3rd attempt                           35
                                                Not at this time                        49
               Not at this time - Requested Future Follow Up                            59
                                        Phone Busy - Third Call                          6
                         Left Message on Answering Machine                              28
         Total Number of Nurturing Candidates or Prospects                            1177

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Sample Lead Generation Report

  • 1. Lead Generation Report Rightsource Post Mail Follow Up 1. Total # of Records Received from Client: 2913 2. Total # of Companies Receiving Direct Mail: 2495 85% * 3. Total # of Companies Martopia made contact with: 1405 56% ** Breakdown Last Event # of Companies Made Contact 169 (see “A.” below) Not at this Time 108 Not Interested 772 Not Qualified 170 Returned Call to Rightsource 198 Total 1405 4. Total # of "Qualified" Companies Martopia made contact with: 1235 45% *** 5. Total # of Leads: 157 13% **** * Total # of Companies receiving direct mail divided by the Total # of Records Received from Client ** Total # of Companies Martopia made contact with divided by the Total # of Companies Receiving Direct Mail *** Total # of "Qualified" Companies Martopia made contact with divided by the Total # of Companies Receiving Direct Mail **** Total # of Leads divided by the Total # of "Qualified" Companies Martopia made contact with A. Represents Cool and Cold leads, Requested More Information, Martopia turned Follow Up Call over to Rightsource, etc.
  • 2. Lead Generation Campaign Summary Prepared for ABC Company May 28, 2010 A. Total # of Records Received: 2913 C. Total # of Mailers Sent 2495 B. Total # of Records Scrubbed: 2913 E. Total # of Companies Reached 1405 C. Total # of Mailers Sent 2495 D. Total # of Companies Not Receiving Mailers 418 F. Total # of Companies Not Reached 1090 H. Total # of Leads: 157 1. Records Scrubbed 100.00% 2. Total # of Mailers Sent 85.65% 2913 2913 2913 2495 3000 3000 2000 2000 418 A 1000 B 1000 0 C 0 D B. Total # of C. Total # of Di- D. Total # of A. Total # of B. Total # of Records rect Mailers Sent Scrubbed Records Received Records Scrubbed Scrubbed Records Unquali- from Client or List fied to Receive Broker Direct Mail 3. Total # of Companies Reached 56.31% 4. Total # of Leads 11.17% 3000 2495 3000 2000 C 1405 1090 2000 1405 1050 E F 1000 157 1000 E G H 0 0 7 C. Total # of Direct E. Total # of F. Total # of E. Total # of G. Total # of H. Total # of Mailers Sent Records Where Records Where Records Where Contacted Leads Phone Contact Phone Contact was Phone Contact Companies, No Accomplished Unsuccessful Accomplished Leads
  • 4. Statistical Report Prepared for RightSource May 28, 2010 A. Total # of Records Received from Client or List Broker 2913 B. Total # of Records Scrubbed 2913 100.00% C. Total # of Direct Mailers Sent 2495 85.65% of records scrubbed D. Total # of Scrubbed Records Unqualified to Receive Direct Mail 418 14.35% Total # of Records Where Phone Contact Attempted 2495 100.00% of records qualified to receive direct mail E. Total # of Records Where Phone Contact Accomplished 1405 56.31% F. Total # of Records Where Phone Contact was Unsuccessful 1090 43.69% G. Total # of Contacted Companies, No Leads 1050 74.73% of companies contacted H. Total # of Leads 157 11.17% I. Returned Call to Rightsource (Partial number provided to Martopia from Rightsource) 198 14.09%
  • 5. Lead Generation Pre-Scrub Summary Prepared for RightSource May 28, 2010 1. Total # of Records Scrubbed 2913 85.65% 2913 2913 3000 2000 A A B 1000 0 A. Total # of Records B. Total # of Records Received from Client Scrubbed A. Total # of Records Received from Client 2913 B. Total # of Records Scrubbed 2913
  • 6. Lead Generation Mailer Summary Prepared for RightSource May 28, 2010 2. Total # of Mailers Sent 85.65% 2913 2495 418 B. Total # of Records C. Total # of Mailers Sent D. Total # of Records Not Scrubbed Receiving Mailers B. Total # of Records Scrubbed 2913 C. Total # of Mailers Sent 2495 D. Total # of Records Not Receiving Mailers 418 Breakdown of D: Did not meet client criteria 32 Disconnected 65 Incorrect Number 16 Left Message for Contact 6 No Answer 74 Not Interested 185 Phone Busy 20 Would not provide info 20
  • 8. Lead Generation Companies Not Reached Prepared for RightSource May 28, 2010 3. Total # of Post Mail Follow Up Calls - Companies Never Reached 43.69% 2495 1405 1090 C. Total # of Mailers Sent E. Total # of Companies F. Total # of Reached Companies/Contacts Never Reached C. Total # of Mailers Sent 2495 E. Total # of Companies Reached 1405 F. Total # of Companies/Contacts Never Reached 1090 Breakdown of F: Client Attempting to Contact 17 (Indicated Rightsource had already made contact) Disconnected 4 Left Message for Contact 999 No Answer 64 Phone Busy 6
  • 10. Lead Generation Companies Contacted Prepared for RightSource May 28, 2010 4. Total # of Post Mailer Follow Up Calls - Companies Reached 56.31% 2000 1405 1050 1000 157 198 0 E. Total # of Companies H. Total # of Companies - I. Total # of Companies - Re- G. Total # of Companies - No Reached Leads Generated turned Call to Rightsource Leads Generated E. Total # of Companies Reached 1405 H. Total # of Companies - Leads Generated 157 I. Total # of Companies - Returned Call to Rightsource 198 (Partial number provided to Martopia from Rightsource - Client to give Feedback) G. Total # of Companies - No Leads Generated 1050 Breakdown of G: Did not meet Client Criteria 170 Not Interested 772 Not at This Time 108
  • 12. Lead Nurturing Summary Prepared for RightSource May 28, 2010 Lead Nurturing Capability 40.41% 2913 3000 2000 A 1177 1000 0 A. Total # of Records Scrubbed B. Total Number of Nurturing Candidates or Prospects A. Total # of Records Scrubbed 2913 B. Total Number of Nurturing Candidates or Prospects 1177 Breakdown of B: Left 3 Messages with Staff 372 No Answer - 3rd Attempt 27 Left 3 Voice Messages for Contact 601 Not available - no message left 3rd attempt 35 Not at this time 49 Not at this time - Requested Future Follow Up 59 Phone Busy - Third Call 6 Left Message on Answering Machine 28 Total Number of Nurturing Candidates or Prospects 1177