This document provides an overview of the history and development of Instagram. It discusses: 1) Instagram was founded in 2010 by Kevin Systrom and Mike Krieger, inspired by instant photo sharing through Polaroid pictures. 2) It grew rapidly, reaching 40 million users by April 2012, when Facebook acquired Instagram for $1 billion. 3) The acquisition was seen as a strategic move by Facebook to gain a foothold in mobile photography sharing and remove Instagram as a competitive threat.

1. Presented By:
Soumitra Kisku

2. Instagram came from an inspiration-could we make sharing your life as
instant and magic as those first Polaroid pictures ?
What is
Instagram Really ?

3.  Instagram development began in San Francisco
 On March 5, 2010, Systrom started with $500,000
 October 6, 2010 The Instagram launched
 January 2011, Instagram added hashtags
 September, version 2.0 launched
 February 2, 2011, announced that Instagram raised $7 million
 April 3, 2012, Instagram for Android was released
 April 12, Facebook acquired Instagram

4. Kevin Systrom, Instagram's CEO and co-founder.
.
Mike Krieger, co-founder of Instagram.

5. How to use Instagram ?
Steps to use Instagram:
i. Download the Instagram app
ii. Launch the Instagram app
iii. “Sign up”
iv. Import contacts and find friends
v. “Follow”
vi. “Feed”
vii. “Popular”
viii. “Share”
ix. Apply a filter
x. A brief description
xi. “Sharing” through social networks
xii. “Done”
xiii. “News” for updates
xiv. “@(YourAccountName)” – Account settings

6. Why Instagram become so
interest ?

7. Instagram Filters
Inkwell

8. Hefe

9. Gotham
Walden

10. Sutro

11. Toaster

13. Poprock
et

14. Can brands get real business
value ?
23 Brands Using Instagram
 Fashion brand “BERGDORFS” with 652 photos and 8,003
followers
 “GENERAL ELECTRIC” With 54 photos and 15,501
followers
 ”MTV” with total photos: 199 and Followers: 1,04,347
 ”PEPSI” Total photos: 74 and Followers: 976
 “REDBULL” Total photos: 260 and Followers: 60,028

15. Achievement
Users (in million)
40
30
20
10 Users (in
0 million)
Oct-11
Feb-12
Dec-10
Feb-11
Dec-11
Jun-11
Apr-12
Apr-11
Awards: Aug-11
 The runner-up for "Best Mobile App" at the 2010 TechCrunch
Crunchies
 Number 66 in the "The 100 Most Creative People in Business in
2011"
 "Best Locally Made App" in the SF Weekly Web Awards
 "App of the Year" for 2011

16. April 12, 2012
Facebook acquired Instagram for a cool $1Billion

17. Why Facebook acquired Instagram?
Still now it is a question mark
• Users : But Facebook doesn't need users
• Mobile : Which Facebook still lacks, for some
reason
• Competition: "Giving up 1% of your market
cap to take out your biggest
threat is a savvy move."
• Data: Facebook needs more personal data?

19. Instagram Backup
COPYGRAM:
The service emails you once
the zip is done so you can
download it.

20. InstaBackup:
How long you’ve been
using Instagram will
dictate how long the your
download will take

21. Instaport: Sign in with
Instagram and then choose to
where you want the zip file
to be downloaded.

22. How long does it actually take to make back a
billion dollars ?