1. SOCIAL MEDIA AND TWITTER PRESENTED BY SOP GROUP 6 VINEETH VINEESH SOUMYA

2. Social media Social interaction Web based technologies. That allows user generated content. social interaction for the co-creation of value. Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, pictures, video.

3. Various Social Medias

4. About Social Media It has been modernized to reach consumers through the internet. It has become appealing to big and small businesses. Credible brands are utilizing social media. It provides the ability to reach more consumers globally. The most commonly used social media – Twitter.

6. Twitter A social networking and micro blogging service Enables its users to send and read other users' messages called tweets. Marketing tool and a great way for communication.

7. How Do Businesses Use Twitter? A restaurant tweets daily specials. A ticket agency tweets about-to-expire tickets. A real estate agent tweets new homes on the market. A chamber of commerce tweets local events and promotions. A PR expert tweets publicity opportunities.

8. Advertising in Twitter

9. Twitter's Promoted Tweets: What You Need To Know New advertising program that delivers contextually relevant ads. The new ad program will post sponsored tweets. This is distinct from traditional search advertising. The tweets clearly labeled as "promoted“ : will function just like any other tweet.

11. Customer Service and Chit Chat It's about talking to your prospects and consumers. To know more about customer trends. Twitter provides the opportunity to listen to what customers are saying about their brands. Tweeting about new launches, products or service issues. Dell Computers is a great example.

12. Twitter Cons Limited functionality; find people, send brief messages, direct replies Limited to 140 characters per update Not all people find it immediately useful Over-emphasis on follower counts Twitter Pros Easy to navigate and update, link to and promote anything Reach far beyond your inner circle of friends One feed pools all users; anyone can follow anyone else unless blocked Pure communication tool, rapid responsiveness

13. CONCLUSION One topic can now spread across the world in real-time. People share what’s happening in their own world. A new feature called Local Trends. The world will always become a global conversation. “Twitter has become their sole means of marketing.” We Meet and Stay in Touch with People.

14. THANKYOU