1. Campbell Scott - CEO
January, 2009
campbell@igopeople.com

2. Summary
IGOpeople is a network for the real world -
it transforms the way businesses can connect with their
customers
200 businesses have registered in the first month, including
FBD Insurance, Vodafone, O2, eircom, Fáilte Ireland, Bord Gáis
The market opportunity is significant, appealing to businesses
of any scale and sector, including Government and NGO
The business model is based on a licensing model - pricing has
been tested and validated
A strong team is in place to develop, operate and grow the
business, with an efficient marketing and sales plan.

3. People are socialising, connecting and organising

4. and are seeking and voicing opinion
www.flickr.com: bovinity

5. Media is changing

6. and shouting at people is less effective
www.flickr.com: brymo

7. Customers are more
informed and demanding

8. It can be difficult to connect with businesses

9. Businesses can listen…
www.flickr.com: sfllaw

10. and have conversations with people

11. How does IGOpeople help?
IGOpeople is a network which uniquely connects people with validated
organisations - (commercial, Government and NGO)
The service combines the best bits of social networks, directories and
search.
It is a cost effective substitute media and sales channel
It can be used to
 gather research
 promote and sell
 support customers
 manage brand reputation

12. The structure has a place for
individuals and for validated
organisations

13. CASE STUDY:
Customer queries O2 about a
roaming charge, and Vodafone
join in to advise of their
roaming tariff

15. Competition
Included Not Included
Unique structure White labelled solution
 
Open  Consulting support

Balanced tone and purpose

Business directory

Local/ global view

Insight, problem solving,

marketing and sales
Open White labelled solution
 
Consumer to business  Business directory

engagement  Local/ global
Community functionality Open
 
 Consulting support
 White-labelled for brands

16. Distribution
Individuals
Seeding of the network
Referral - users invite friends to conversations + address book import
+ invitation from organisations (eg. Meteor customer support - IGOpeople
button on site)
Search engine marketing - cost effective “issues”
Organisations
Business networks - County Enterprise Boards, Chambers of Commerce
Social media training
Distribution partners - Directory partners, IT resellers, ad’ sellers
70% of registrations result from referral/response to press coverage
~30% conversion from telemarketing pilot

17. Our Roadmap
The approach to development is driven by a focus on our customers’ needs
We have an agile development process that is highly flexible, productive
and efficient
Our short to medium term roadmap includes:-
 directory integration
 mobile access and integration
 group functionality - calendaring, polling etc.
 integration of video conversations (eg. seesmic)
 “consumer centre” - where consumers create a wish-list of products and services
We are collaborating with Trinity College Dublin and the National Digital Research
Centre in a project to improve the usefulness and relevance of content through
“collaborative filtering”

18. Financial
Businesses are charged a license fee of €25pm, per user, with premium
license options for additional functionality
The cost of acquiring a business license is €85
Cost of Sale per license, per month is €13.50

19. Why IGOpeople?
Founder - Cormac Horan - was lecturer in economics and e-business at
Dublin Business School.
CEO is Campbell Scott (ex. eircom and O2) - senior marketing and
strategy positions
The Chairman is Fergal O’Byrne (CEO of Irish Internet Assoc’) and
Dr. Edward de Bono has recently joined the Board
€780k has been raised to date (founders and private investors)
Revenue earning from April and cash flow positive within 3 years

20. For more information contact
campbell@igopeople.com
Flickr - images courtesy of jenn_jenn, timparkinson,conner395, vilma.com, caveman9223