Presentation on Media Web Engagement By Sourabh Paul

1. By
Sourabh Paul

2.  ROI of Production Cost
 Increasing Referrals (Inquiries)
 Increasing Renewals- Value Creation
 Benefits in SEO

3. Increase the visibility
Error
Increase the referrals
rectification, process
improvement ROI of
Production
cost
Ensure support of
Quality content
complete features

4. Utilizing existing
media resources
Discovering new
websites
Discarding waste
resources
Increasing Referrals
(Inquiries)

5. Client
Communi
cation
Increasing
Renewals –
Value
creation
Employee
Communi
cation

6. Searchability
via Media
Tags/Keywords
Searchability
of websites
via Meta Tags
Benefits in SEO

7.  Primary
 Views per 1000 media file
 Views per 1000 client
 Referrals per 1000 media file
 Referrals per 1000 client
 Secondary
 Views resource-wise
 Referrals resource-wise
 Inquiries

8. Referrals per 1000 Media

9. Views per 1000 Media

10. Referrals per 1000 client
Views per 1000 client

11. Referrals per 1000 media file
Views per 1000 media file

12. Eligible Clients for Non Workorder Task
Type of
Client
Service MDC TS Catalog Website SS LS Maximiser
PDF ✔ ✔ ✔ ✔ ✔
PPT ✔ ✔ ✔ ✔
PPTV ✔ ✔ ✔ ✔
Print
Brochure ✔ ✔

13.  Company Presentation:
 Company Video:
 Company Brochure:

14.  Re-started uploading in Jul’12
 Uploaded 238 files in Jul’12 & 243 files in Aug’12

16. No
Start
Search a Satisfied Yes
resource by result
?
No
Features Make it a
satisfied ? Track regular
weekly resource
Yes result
No
Upload of 25
samples
End
Start bulk
Satisfie testing
Track data for 2 d by with
week the more
Yes
result ? than 100
files

17.  Creativecow.net
 Uploaded 700 videos
 Flickr.com
 500 videos
 Slideserve.com
 Uploaded 200 PPTs
 Issuu.com

18. Views per 1000 Media File
60000
50000
Slideshare(PPT)
Scribd(PPT)
40000
Authorstream(PPT)
30000 Slidehare(PDF)
Scribd(PDF)
20000
Youtube(PPTV)
10000 Creativecow(PPTV)
Flickr(PPTV)
0
Jun'12 Jul'12 Aug'12 Sep'12

19. Referrals per 1000 Media File
600
Slideshare(PPT)
500 Scribd(PPT)
Authorstream(PPT)
400
Slidehare(PDF)
300
Scribd(PDF)
200
Youtube(PPTV)
100 Creativecow(PPTV)
Flickr(PPTV)
0
Jun'12 Jul'12 Aug'12 Sep'12

20. Growth / Decline in
Views per 1000 Referrals per 1000 files last 4 weeks
Resource Format files per week per week (Views, Referrals)
Slideshare.net PPT 4010 31 (+,-)
Scribd.com PPT 1340 3 (+,-)
Authorstream.com PPT 640 10 (-,+)
Slideserve.com PPT 100 9 (-,-)
Youtube.com PPTV 1610 92 (-,-)
Creativecow.net PPTV 12000 50 (-,+)
Flickr.com PPTV 3500 75 (+,+)
Slideshare.net PDF 7180 7 (+,-)
Scribd.com PDF 1690 2 (-,-)
Issuu.com PDF 3140 5 N/A

21.  Meta tags in media pages
 Media links in footer

22.  New Embed code in Slideshare
 Module implemented for Non-WO-Task: Media TAT, MY Entry
 Cross Upload of media files
 Title modification in PPT, PPTV

23.  Re-upload of the Presentations
 Image hyperlinks in Slideshare Presentations
 PPT uploaded before 1st April, 2012
 New Title format
 Embed of YouTube video

24.  Video on Homepage (D0008)
 Face book Like, Tweet button

25.  Ensure correct entries of title, tag and transcript
 PDF error corrections (4 pages PDF, URL correction of PCAT
cases, 16 pages & 32 pages PDF, 7 images on a single page)
 Service heading for service clients in PDF
 PPTVs included in dir.indiamart.com

26. SMO

27.  Social Media Optimization
 New media format
 New resources
 Youtube features optimization
 Schema.org for media