SEO service presentation - sourcePEP visit: www.sourcePEP.com - Reach out to Global audience - Attract qualified traffic - Register better conversations - Boost profits - Build your brand

1. sourcePEP
Simple outsourcing solution for small businesses

2. About sourcePEP
• Located at the hub of Asia’s IT community Pune, India
• We provide outsourcing of processes that are enabled by Information
Technology.
• sourcePEP customers:
• Accelerate their time-to-market
• Increase customer satisfaction
• Enhance supply chain efficiencies
• Reduce operating costs
• Thus improve their overall competitive advantage.

4. What is SEO?
• Search engine optimization (SEO) is the process of improving the visibility
of a website or a web page in a search engine's "natural" or un-paid
("organic") search results.
• In general, the earlier (or higher ranked on the search results page), and
more frequently a site appears in the search results list, the more visitors
it will receive from the search engine's users.
• SEO may target different kinds of search, including image search, local
search, video search, academic search, news search and industry-
specific vertical search engines.

5. SEO KEY FACTORS
Parameters we focus on improving web pages so they rank higher in search engines.
Key factors
Internal link structure
Link popularity
Optimized code
Content relevance

6. How can SEO help your business?

7. Why invest in SEO?

8. SEO ranking
Industry research – who gets the click?
sourcePEP increases your organic listing click through
Search Engine % organic listing
Click through
%PPC listing
Click through
Google 72% 28%
Yahoo 61% 39%
MNS 29% 71%
AOL 50% 50%
Average 61% 40%

9. SEO-The smart way
• Build a social network
• Create sharable content
• Guest posting
• Participate in real conversation
• Actually getting to know people online

10. SEO process
Step 1: SEO strategy
– We understand your business objectives to build a robust SEO strategy
Step 2: Design and Dev
– We optimize code & build an efficient backend
Step 3: Content
– We create viral content that is shareable
Step 4: Link Building
– We deploy genuine methods to give qualified
link juice to your website

11. Measuring SEO success
• Keyword ranking
• Website traffic
• Increase in “share of traffic” per keyword
• Increased revenue/keyword
• Increase in impressions
• Lower dependence on paid search
• Lowering the cost per acquisition

12. SEO for us
• It is not just rankings but it is
process of improving visibility of a
website.
• SEO for us is: website usability, earning
qualified traffic, increasing conversions
(inquiries) and closing sales.

13. Traffic
We earn qualified traffic that turns into paying
customers

14. Open your doors to
meaningful traffic
sourcePEP touches
various portals that
can help you open
your doors to
meaningful traffic.

15. Its not magic!
• We don’t give you guarantees of #1 ranking!
• It’s a slow process. We don’t use any shady black hat, blue hat, gray hat, or
whatever-color hat techniques.
• SEO is a long-term approach to building your business.

16. We teach you
• Our Manifesto states: “outsourcing should be temporary”.
• When we do your site’s SEO we tell exactly what we did and why we did it.
• This helps you understand the process so that without our help you can
carry on your own SEO.

17. We believe
• If you follow the basics of SEO rules, create real ‘value’ and make a loyal
online community you can easily be on top of your industry segment.
• It’s no rocket science!

18. sourcePEP and You
• In dealing with clients, we believe in being as straightforward and
transparent as possible. We would rather be realistic and loose some
clients, than begin making impractical promises.
• Our "customer driven" approach has provided us with a stable and
sustainable business model. In the end, we believe our honest approach
leads to better business for everyone involved.

19. Thank you
For more details visit:
http://sourcepep.com/seo/