Brief Mission Statement of Apple. To see the full mission statement, visit our website: http://www.strategicmanagementinsight.com/mission-statements/apple-mission-statement.html

2. Company Background
Name Apple Inc.
Current CEO Tim Cook
Revenue $ 156.508 billion (2012)
Profit $ 41.733 billion (2012)
Employees 72,800 (2012)
Competitors
Amazon.com, Dell, Google, Microsoft,
Samsung Electronics
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3. “Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional
software. Apple leads the digital music revolution with its
iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store,
and is defining the future of mobile media and computing
devices with iPad.”
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4. Evaluation
Does it include…?
Customers Products/
Services
Markets
No Yes Yes
Technology Concern for
survival
Philosophy
Yes No No
Self-concept Concern for
public image
Employees
No No No
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5. Does it mention values like…?
Citizenship Teamwork
No No
Excellence Integrity
No No
Customer or product-oriented?
Product-oriented
Score
0.9/4.5
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6. Vision
“Apple is committed to bringing the best personal
computing experience to students, educators,
creative professionals and consumers around the
world through its innovative hardware, software
and Internet offerings.”
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7. MORE
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presentation please visit our website!
Apple Mission statement 2013 –
Strategic Management Insight
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