Brief Mission Statement of IKEA. To see the full mission statement, visit our website: http://www.strategicmanagementinsight.com/mission-statements/ikea-mission-statement.html

2. Company Background
Name IKEA International Group
Current CEO Mikael Ohlsson
Revenue € 27.628 billion (2012)
Profit € 3.202 billion (2012)
Employees 139,000 (2012)
Competitors
Argos, Ashley Furniture Home Stores,
B&Q, Bob’s Discount, John Lewis, Pier 1
Import, Rooms To Go and others
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3. IKEA’s mission and vision are the same
statements:
“At IKEA our vision is to create a better
everyday life for the many people. Our
business idea supports this vision by
offering a wide range of well-designed,
functional home furnishing products at
prices so low that as many people as
possible will be able to afford them.”
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4. Evaluation
Does it include…?
Customers Products/
Services
Markets
Yes Yes No
Technology Concern for
survival
Philosophy
No No Yes
Self-concept Concern for
public image
Employees
Yes No No
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5. Does it mention values like…?
Citizenship Teamwork
No No
Excellence Integrity
No No
Customer or product-oriented?
Customer-oriented
Score
2.0/4.5
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6. MORE
For more information about this
presentation please visit our website!
IKEA Mission Statement 2013 –
Strategic Management Insight
Take a look at our other presentations!
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