8. Review Competitive analysis
Objectives
Trends
We’ll consider your business…
Revenue models Landscape
Process Best practices Workshops
9. What existing online sites/services can Are our competitors doing anything
we leverage? Can we consolidate online? What are they doing? What
them? What advantages are there? are other similar companies doing?
Are we able to use digital to achieve
our business objectives and goals? Can What are the new trends in the digital
it solve our business problems? world that we can leverage to gain an
edge? What will work for us?
…help you ask the right questions,
What revenue models are available? What are the digital landscapes in the
Which ones work best? Which ones market we are in? Are our consumers
should we incorporate? online?
What are some of the things we need There’s a fair bit to know. How can we
How do we make our digital business
to take note of? What do we need to get up to speed to make informed
a part of our workflow and processes?
monitor or be aware of? decisions in future?
10. Online site/service type Compatibility Analytics Optimization
Payment Formats
look at technologies available…
Content Management
Platforms
Mobile Hosting Structure Domains
11. What online site/service should we What browsers should we make sure What tools are necessary for us to How do I analyze and get the most of
build? What can it do for us? What our online site/service looks best in? measure & analyze our online my online site/service? What’s the
should it accomplish? Which is the most impt for us? site/service for useful marketing data? expected performance for me?
There’s Flash, HTML, Ajax etc. What
Do I need a payment system? Which advantages are there to each? Which
one should I use? one is best for our online site/service?
…and look out for the necessary.
We would like to keep the content of Do we need a blog? Everyone seems
our online site/ service updated to have one. What are our options?
ourselves. Can we do that easily? What are the advantages to us?
Where should we host our online How should our online site/service be What domain names work for us? Can
Do we need a mobile version? Which
site/service? Are there differences? laid out? What is the best architecture we just buy brand domains? Where
mobile phones should it support?
Where can we get the best value? or sitemap for us? are the best places to buy them from?
12. Digital Business Digital Marketing
Strategy Strategy
Implement and
Optimize
3 areas of focus.
13. Digital Business Digital Marketing
Strategy Strategy
Implement &
Optimize
Digital Business Strategy.
14. Review business objectives, vision and problems
Pick the digital technologies to achieve and address them
Metrics development, benchmarks and KPIs around objectives
Digital Business
Strategy
Business landscape analysis, market research and feasibility
Strategy , ideation of digital products and services to offer
‘Up-to-speed’ immersion workshops and seminars
15. Digital Business Digital Marketing
Strategy Strategy
Implement and
Optimize
3 areas of focus.
16. Digital Business Digital Marketing
Strategy Strategy
Implement &
Optimize
Digital Marketing Strategy.
17. Marketing and campaign objectives, metrics development
Digital Marketing Program, Campaign Plan Development
Digital Marketing Digital Advertising and Promotions Planning
Strategy
Integration with offline programs and campaigns
Leverage and pick from full Digital Marketing Mix
18. Digital Business Digital Marketing
Strategy Strategy
Implement and
Optimize
3 areas of focus.
19. Digital Business Digital Marketing
Strategy Strategy
Implement and
Optimize
Implement and Optimize.
20. Project and vendor management for optimal implementation
Leverage contacts and partner network
Implement and
Optimize
Investment assessment, allocation and prioritization
Consolidated reporting, highlights and optimization recommendations
25. Digital Digital
Analytics
Development OOH & POS
Media
Search Mobile
Planning
Social Media eCRM Email
26. Specializations
Online Business Planning
Strategic Online Partnerships Development
Search Engine and Social Networks Advertising
Display Advertising
Social Media Management
Analytics / Website Optimization
Affiliate Marketing
Online Marketing Programs Planning
29. Unique Business Model
Put our money where our mouths are
Bulk of fees are performance/ objective based
Absorb significant amount of risk for client
30. 100% Neutral
Don’t profit from design or development work
Don’t profit from advertising media procurement
Unbiased selection of what works best
31. No ‘Fluff’ Policy
No technical jargon
Simple and concise communications always
Ensure high levels of clarity for client
32. Unique Blend of Experience
Digital Business Strategy
Digital Product Marketing
Digital Creative and Media
