Android and iOS dominate the smartphone market in the US, holding a combined market share of over 90%. While Android has the largest worldwide market share, iOS devices are used more heavily. Both platforms have seen tremendous growth in users and apps over the past few years. Consumers now expect highly sophisticated interfaces and magical experiences from their mobile devices. Developers are responding by simplifying designs, adding motion controls and biometric features, and creating apps and services that analyze complex data. The mobile landscape continues to evolve rapidly, so companies must start leveraging mobile now to engage customers across all platforms and build for the future of connected devices.
15. Wide Reach
Smartphones have reached critical mass among U.S. adults 25-54
Adults 25-54, M-Su 6A-Mid 85,000+ sample, 12 Month, Scarborough 2013
Adults 25-54, MobiLens, comScore, August 2013
TV Cable Radio Internet Smartphone
70%
85.1%
94.3%
82.5%85.1%
26. U.S. Smartphone Marketshare
Trend: Google and Apple together own over 90% of the market
0%
25.0%
50.0%
75.0%
1-Feb-11 1-May-11 1-Jun-11 1-Oct-11 1-Jan-12 1-Mar-12 1-Jun-12 1-Nov-12 1-Feb-13 1-May-13 1-Jul-13
Android Apple Blackberry Microsoft Other
Source: Comscore
51.8 %
40.4 %
36. Interbrand Best Global Brands
Apple and Google are #1 and #2, Samsung moved up to #8
“Brands like Apple and
Google and Samsung are
changing our behavior:
how we buy, how we
communicate with each
other, even whether we
speak with each other,”
Mr. Frampton said. “They
have literally changed the
way we live our lives.”
Source: Interbrand, New York Times