6. Mobile’s 4 Media Types Source: Nielsen Mobile Q1 2008 & April 2008 40.4MM Users (WAP) Mobile Web Advertising 184.4MM Users (Text/Picture Messaging) SMS / MMS 11.2MM Users (Streaming/Pre-Roll) Video 20.8MM Users (Java/Brew) Downloadable Applications Message: 1
7. Mobile Internet (WAP): The Fastest Growing Mass Media Channel Source: Nielsen Mobile May 2008 Average Uniques (Millions) US MOBILE QUARTERLY WAP CONSUMPTION TREND