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Multiple Channels Of
Communication
All In One
Marketing
Contents
Why All In One Marketing ?
How It Works
Features
Pricing Info
1
2
3
4
2
3
Struggling To Compete ?
 Need more clients ?
 Need more repeat business ?
Marketing Producing Poor ROI ?
 Old Style Marketing not working ?
 Internet not generating desired business ?
 Need a cost-effective marketing strategy ?
Constraints
 Do you lack resources & expertise ?
 Do you have a limited budget ?
 Struggling to keep up with change ?
Do Any Of These Apply To Your Business ?
All In One Marketing
We offer a way to communicate
simply and effectively with
existing customers and
prospects using ALL the latest
channels of communication.
This isn’t about scrapping your
existing marketing plan. Rather
supplementing it, making it
more effective and getting you a
much better ROI.
COLLECT - contacts easily
SEND - promotional messages
ENGAGE - customers interactively
ANALYZE - campaign results
5
It’s simple and comprises of just 2 Steps :
Step 1 - Build A List
Step 2 - Market To The List
How All In One Marketing Works
Why A List ?
Studies have shown it’s 6 times more expensive
to sell to a first time customer, than it is to
sell to an existing or past customer.
Source: Marketing Metrics
The probability of selling to an existing
customer is 60-70%. And there’s only a 5-20%
probability that you will sell to a new
prospect. Source: Marketing Metrics
Why A List ? (part 2)
A 5% increase in customer retention can increase
business profits by 25% to 125%
Source: Gartner Group and “Leading on the Edge of
Chaos”, Emmett C. Murphy and Mark A. Murphy
It's imperative that your business builds a list of all
your prospects and clients so that you can market
your products/services - getting new customers
and much more repeat business.
How To Use Your List
Build a list and generate more revenues & profit by :
 Keeping your clients/prospects updated about new promotions & events
etc.. (This develops Brand awareness)
 Sending them irresistible offers in real-time
 Interacting and developing relationships
 Getting valuable feedback & insights
 Sending them reminders
At the end of the day this is all about getting more repeat
Business
It costs 6 to 7 times less to get an existing customer to buy from
you than it does to get a new customer to buy from you
SMS Redemption Rates
People Respond To Texts
• It takes 90 minutes for the
average person to respond to an
email. It takes 90 seconds for the
average person to respond to a
text message. (Source: CTIA.org)
• 98% of users have SMS enabled
phones
• 97% of texts are read
Real-Time Reactive Marketing
The Mobile Opportunity
• Small to medium businesses are not taking advantage of what
is happening with mobile.
• Customers are on the move and your marketing needs to
reflect this. This is a great opportunity for businesses that
understand this.
Building A List Is A Valuable Asset If You Ever Decide
To Sell Your Business
Customers Want To Hear From You
These Are Your Clients/Prospects Who Have Willingly Subscribed
– All They Do Is Reply Stop To Unsubscribe
SMS Features & Benefits
Remember ! - It costs 6 to 7 times less to get an
existing customer to buy from you than it does to get
a new customer to buy from you
Mobile Marketing Is Here
The International Journal of Marketing reported the response
rate of mobile marketing campaigns was 31% on average whilst
printed advertising came in at 0.55%.
Step1 - Building A Subscriber List
 Offer the customer an SMS coupon if
they subscribe (people forget
physical coupons but don’t forget
their phones !)
 Get your customers to join your VIP
list to get news and offers
 Make them an irresistible offer if
they subscribe eg Text “Branningans”
to get 5% off your meal NOW
 People can subscribe from Facebook
and sign-up Pages and embedded
forms on your website.
 Improve the ROI on existing
advertising by having a “call to
action” to get more subscribers
Step 1 - Building A Subscriber List (continued)
 Ask clients to leave a review e.g. Text
Revmeal and any text to 60607 – they are
subscribed and you can reply to them (as
well)
 Product voting – ask prospects to take
part in a poll. They are automatically
subscribed and you get valuable insights
from the poll results
Step 2 – Market To Your List
Automated text campaigns – We can set-up messages
which are sent automatically at pre-determined dates and
times.
We send coupons and tell your subscribers about your
special promotions etc.
Business Quiet ? – We send out a text broadcast with a
special offer.
We show your clients that you care by keeping them
updated with news. Brand your business and build a
relationship with your clients.
We can send texts, emails, facebook updates and tweets
Short Codes Make It Simple To Subscribe
See How Simple It Is To Subscribe –
Text allinone to 60607 now
Increasing Revenues - Examples
AIOM makes it easy to send out special offers and improve your response rate –
below we send out an extra offer and improve the response rate (8% is very
conservative)
Try Out The Tool – http://roi.getonthenet.org/
Marketing Professionals
We care about our clients and want them to succeed
Clients have access to all our marketing services including
Mobile & Static Website design, SEO, Social Media
Deliver Tangible Results
Help drive business
Forefront Of Technology
Cutting edge technology for marketing & communication
Why Choose US ?
21
Feature Description
IMPORT CONTACTS: If you have existing customer contact details we import them.
MOBILE KEYWORDS: We create mobile keywords to make it easy for customers to opt-in to your
list.
ONLINE SIGN-UP PAGES: We provide code to collect mobile numbers, emails etc from your
website.
FACEBOOK WIDGET: We create a Facebook widget so visitors can subscribe from within
Facebook.
Features: Collect Contacts
22
Feature Description
MOBILE TEXT: WE Use SMS to send marketing messages to your list.
EMAIL MARKETING
VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign
(Available Soon)
SOCIAL MEDIA: We post to your Facebook Page and send “tweets” from your Twitter Account.
Features: Send Messages
23
Feature Description
MOBILE VOTING: We can create fun and engaging SMS votes and polls. As people vote they are
automatically subscribed to your list.
TEXT TO SCREEN: When people text a keyword followed by a message it can be projected onto a
large screen at your venue in real time.
MOBILE eCARD: Create and design your own customer Mobile eCard with images and text.
(Available Soon)
MOBILE COUPON: Offer coupon discounts to customers and create unique promotion codes (2
credits) to track redemption and revenues.
SHUFFLE RESPONDER: Set up a pool of different promotional messages to send to your
customers after they have subscribed.
Features: Engage and Interact
24
Fully Managed Campaign
Pricing
Our Fully Managed Plans start at just £99 pcm which include 2k SMS credits
and 2k Emails. Additional credits can be purchased as per prices (below).
Upgrade your plan and get a 10% discount on the additional credits.
Remember we do everything for you
Our Guarantee
Follow our processes and we guarantee
that you will get a return on your investment or we
will refund all your fees
Like To Know More ?
Call Today
29
01905 909 852
07800 501 715
aiom.org.uk
info@aiom.org.uk

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Improve your marketing roi

  • 2. Contents Why All In One Marketing ? How It Works Features Pricing Info 1 2 3 4 2
  • 3. 3 Struggling To Compete ?  Need more clients ?  Need more repeat business ? Marketing Producing Poor ROI ?  Old Style Marketing not working ?  Internet not generating desired business ?  Need a cost-effective marketing strategy ? Constraints  Do you lack resources & expertise ?  Do you have a limited budget ?  Struggling to keep up with change ? Do Any Of These Apply To Your Business ?
  • 4. All In One Marketing We offer a way to communicate simply and effectively with existing customers and prospects using ALL the latest channels of communication. This isn’t about scrapping your existing marketing plan. Rather supplementing it, making it more effective and getting you a much better ROI.
  • 5. COLLECT - contacts easily SEND - promotional messages ENGAGE - customers interactively ANALYZE - campaign results 5 It’s simple and comprises of just 2 Steps : Step 1 - Build A List Step 2 - Market To The List How All In One Marketing Works
  • 6. Why A List ? Studies have shown it’s 6 times more expensive to sell to a first time customer, than it is to sell to an existing or past customer. Source: Marketing Metrics The probability of selling to an existing customer is 60-70%. And there’s only a 5-20% probability that you will sell to a new prospect. Source: Marketing Metrics
  • 7. Why A List ? (part 2) A 5% increase in customer retention can increase business profits by 25% to 125% Source: Gartner Group and “Leading on the Edge of Chaos”, Emmett C. Murphy and Mark A. Murphy It's imperative that your business builds a list of all your prospects and clients so that you can market your products/services - getting new customers and much more repeat business.
  • 8. How To Use Your List Build a list and generate more revenues & profit by :  Keeping your clients/prospects updated about new promotions & events etc.. (This develops Brand awareness)  Sending them irresistible offers in real-time  Interacting and developing relationships  Getting valuable feedback & insights  Sending them reminders At the end of the day this is all about getting more repeat Business It costs 6 to 7 times less to get an existing customer to buy from you than it does to get a new customer to buy from you
  • 10. People Respond To Texts • It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org) • 98% of users have SMS enabled phones • 97% of texts are read
  • 12. The Mobile Opportunity • Small to medium businesses are not taking advantage of what is happening with mobile. • Customers are on the move and your marketing needs to reflect this. This is a great opportunity for businesses that understand this. Building A List Is A Valuable Asset If You Ever Decide To Sell Your Business
  • 13. Customers Want To Hear From You These Are Your Clients/Prospects Who Have Willingly Subscribed – All They Do Is Reply Stop To Unsubscribe
  • 14. SMS Features & Benefits Remember ! - It costs 6 to 7 times less to get an existing customer to buy from you than it does to get a new customer to buy from you
  • 15. Mobile Marketing Is Here The International Journal of Marketing reported the response rate of mobile marketing campaigns was 31% on average whilst printed advertising came in at 0.55%.
  • 16. Step1 - Building A Subscriber List  Offer the customer an SMS coupon if they subscribe (people forget physical coupons but don’t forget their phones !)  Get your customers to join your VIP list to get news and offers  Make them an irresistible offer if they subscribe eg Text “Branningans” to get 5% off your meal NOW  People can subscribe from Facebook and sign-up Pages and embedded forms on your website.  Improve the ROI on existing advertising by having a “call to action” to get more subscribers
  • 17. Step 1 - Building A Subscriber List (continued)  Ask clients to leave a review e.g. Text Revmeal and any text to 60607 – they are subscribed and you can reply to them (as well)  Product voting – ask prospects to take part in a poll. They are automatically subscribed and you get valuable insights from the poll results
  • 18. Step 2 – Market To Your List Automated text campaigns – We can set-up messages which are sent automatically at pre-determined dates and times. We send coupons and tell your subscribers about your special promotions etc. Business Quiet ? – We send out a text broadcast with a special offer. We show your clients that you care by keeping them updated with news. Brand your business and build a relationship with your clients. We can send texts, emails, facebook updates and tweets
  • 19. Short Codes Make It Simple To Subscribe See How Simple It Is To Subscribe – Text allinone to 60607 now
  • 20. Increasing Revenues - Examples AIOM makes it easy to send out special offers and improve your response rate – below we send out an extra offer and improve the response rate (8% is very conservative) Try Out The Tool – http://roi.getonthenet.org/
  • 21. Marketing Professionals We care about our clients and want them to succeed Clients have access to all our marketing services including Mobile & Static Website design, SEO, Social Media Deliver Tangible Results Help drive business Forefront Of Technology Cutting edge technology for marketing & communication Why Choose US ? 21
  • 22. Feature Description IMPORT CONTACTS: If you have existing customer contact details we import them. MOBILE KEYWORDS: We create mobile keywords to make it easy for customers to opt-in to your list. ONLINE SIGN-UP PAGES: We provide code to collect mobile numbers, emails etc from your website. FACEBOOK WIDGET: We create a Facebook widget so visitors can subscribe from within Facebook. Features: Collect Contacts 22
  • 23. Feature Description MOBILE TEXT: WE Use SMS to send marketing messages to your list. EMAIL MARKETING VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign (Available Soon) SOCIAL MEDIA: We post to your Facebook Page and send “tweets” from your Twitter Account. Features: Send Messages 23
  • 24. Feature Description MOBILE VOTING: We can create fun and engaging SMS votes and polls. As people vote they are automatically subscribed to your list. TEXT TO SCREEN: When people text a keyword followed by a message it can be projected onto a large screen at your venue in real time. MOBILE eCARD: Create and design your own customer Mobile eCard with images and text. (Available Soon) MOBILE COUPON: Offer coupon discounts to customers and create unique promotion codes (2 credits) to track redemption and revenues. SHUFFLE RESPONDER: Set up a pool of different promotional messages to send to your customers after they have subscribed. Features: Engage and Interact 24
  • 25.
  • 27. Pricing Our Fully Managed Plans start at just £99 pcm which include 2k SMS credits and 2k Emails. Additional credits can be purchased as per prices (below). Upgrade your plan and get a 10% discount on the additional credits. Remember we do everything for you
  • 28. Our Guarantee Follow our processes and we guarantee that you will get a return on your investment or we will refund all your fees
  • 29. Like To Know More ? Call Today 29 01905 909 852 07800 501 715 aiom.org.uk info@aiom.org.uk

Notas del editor

  1. Jan 22 , feb 92, march 150 First, it’s so easy and it is SO versatile- It doesn't matter that the clients that you’re working with are SMB, enterprise, nonprofit – All of them can use this software to upgrade their marketing and communication. So with a wider target market, you have more opportunities to close business and meet your quote. As a matter of fact – on the east coast, I’ve heard they call the toolkit “the one call quota hammer”. Next, Deliver tangible results – Unlike other products– we’re not just helping improve efficiency- (we don’t route phone calls, or make forms, do payments– that stuff is BORING. Wee make better marketing. Better marketing = more sales, more sales = more business. And with justified ROI, they’ll be purchasing more from us, more often. Lastly– This is exciting technology. When you sell this product, you’ll be working with marketing directors, VPs of marketing, business owners, CEOs, to launch this new and innovative marketing campaigns– It’s really fun stuff.