Marketing Spiders

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This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.

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Importing, Exporting and Sourcing What’s this chapter about? Important aspects of importing, exporting and sourcing Key influencers for import, export and sourcing decisions Multinational vs. Global Strategy Companies engaged in international business activities can approach the market using either a multinational or a global strategy. Export selling vs. Export marketing Multinational strategy A strategy of adapting products and their marketing strategies in each national market to suit local preferences. Global strategy A strategy of offering the same products using the same marketing strategy in all national markets. Benefits and Drawbacks Multinational strategy Benefits Drawbacks Global strategy Benefits Drawbacks Monitor and respond quickly to changes in buyer preferences Inability to exploit scale economies Costs savings from scale economies Knowledge sharing Only simple modifications to product features can be implemented The Exporter “Must Do” List Gain in depth understanding of the target market. Conduct marketing research and identify market potential. Make strategic decisions concerning 4Ps (marketing mix). Expanding the “Must Do” List Logistics Packaging, transportation, etc. Legal Procedures Contracts, customs procedures, tariffs, etc. After-sales service Product discontinuation, parts availability, product repair, etc. Sales Promotions Advertising Foreign Market Intelligence Competition Government Influence on Trade Governments have long intervened in the trade of goods and services for political, economic and cultural reasons. Encouraging Exports Subsidies, tax breaks, export financing, etc. Discouraging Imports Tariffs, quotas, embargo, local content requirements, etc. Encouraging Exports (Example) Encouraging Exports (Example) Discouraging Imports Can you think of examples? Sourcing What is sourcing? What makes it so important? In class discussion! Factors that Affect Sourcing Factory costs and conditions (land, labor, etc.) Logistics Infrastructure Political risk Exchange rates / currency convertibility On Wednesday Licensing, Investment, and Strategic Alliances (Part 1) Segmenting, Targeting and Positioning What’s this chapter about? Important aspects of STP marketing STP Marketing Segmenting Dividing a market based on demographics, lifestyles, behavioral measures etc. Targeting Selecting the most appropriate market(s) Positioning Target marketing messages using the 4Ps Market Segmentation Market segmentation is the division of consumer markets into meaningful and distinct groups. Why is Market Segmentation important? Marketers can better define consumer needs. Decision makers can define objectives and allocate resources accurately. Competitive advantage. Segmentation Base … is a group of characteristics that is used to assign segment members. Demographics Psychographics Needs Behavioral Demographic ...

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

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