Easy Proven Way to Generate Leads & Traffic using Google

The Easy Proven Way
To Generate Leads &
Traffic to
SpargoConnect, LLC in Partnership with SeoHawaii.org
Success Breeds Success, Let’s make it Contagious

www.spargoconnect.comThe Easy Proven Way To Generate Leads & on Google 3
About Me
Success Breeds Success, Let’s make it contagious
I’m not just going to get up and talk, this session is for you. We going to create have a discussion and a back
and forth.
Dan Ariely
Author of
Predictably
Irrational
Marshall Thurber
Plus Various local
and national
businesses in
different industries

www.spargoconnect.comThe Easy Proven Way To Generate Leads & on Google 4
What about you?
Take 2-3 minutes and get to know the neighbor to the left and right of you
• What is your name?
• What do you do for a living?
• What’s your best professional skill?

5
Now Pretend Our Small Group is a Search Engine
The Easy Proven Way To Generate Leads & on Google www.spargoconnect.com
• Who is the Real Estate Agent?
• Who does water treatment consulting?
• Who is good with computers?

www.spargoconnect.comThe Easy Proven Way To Generate Leads on Google 6
That is How Search Engines Crawl & Work
Search Engine Optimization (SEO) is an
Online Popularity Contest

WHY SEO MATTERS

What is Search Engine Optimization (SEO) ?
Running for an Election
• How many people are voting for you?
• Who is voting for you?
• Where the votes coming from?
• Are you fit for the position?
• How do we know that?
• Can you hold a conversation when
people talk to you
The SEO Equivalent
• How many sites are linking to you?
• What is the Page Rank and Authority
of these sites?
• Are the quality links?
• Is the linking relevant?
• Is the site/page optimized for the
keywords it wants to target
• User behavior and User Experience
(UI/UX)

www.domainname.comLogo Company 10
Finding the RIGHT Keywords
You and Your Business
Need to be Targeting

11
How To Find the Best Keywords for You and Your
Business
The Easy Proven Way To Generate Leads on Google www.spargoconnect.com
Think like your customer
“Good vegan food to eat”
“Sell my house quickly”
“Good Realtor in Hawaii”
“Facilitator in my area”
“mechanic in kahala”

12
Keyword Shortcut
https://adwords.google.com/KeywordPlanner

Optimizing Your
Website & Web
Presence so
Customers and Clients
can Find You

14
SEO Titles & Meta Descriptions
Which one do you think ranks higher?

15
Your meta tag and title are ads, write them as so

16
How to do this
Go into the HTML of your page and edit the code
Here is the code snippet you need to edit for the meta
description
<head>
<meta name="description" content="This is an example
of a meta description. This will often show up in search
results.">
</head>

17
How To easily implement Meta Titles and Tag
Descriptions

18
It comes with Page Analysis

19
https://yoast.com/wordpress/plugins/seo/

20
Google Mobile Armageddon

21
Why it’s a big deal

22
Mobile is has now over taken desktop
Reference: http://www.smartinsights.com/mobile-marketing/mobile-marketing-
analytics/mobile-marketing-statistics/

23
Mobile Friendly

24
Mobile Friendly

25
https://www.google.com/webmasters/tools/mobile-friendly/

26
SEO Fundamentals and Best Practices
Rule #1 – Think like a Machine aka Technical SEO

Rule #1 – Think like a Machine aka Technical SEO
Google needs to know your business, it needs to
know what it is and what it does.
It does this by your keyword placement and they
need to be in these 4 core places
• SEO Title
• Meta Description
• Heading
• Paragraph
TIP: Do not keyword stuff you will be penalized, it has to appear natural

28
New way of doing SEO and Best Practices
Rule #2 – Think like your customer, how are they
searching for you?

Rule #2 – Think like your customer, how are they
searching for you?
1. Identify who your customer is
2. Think about what they are typing in google to
find you
3. (Action keywords - “good accountant for my
taxes”
4. Write your keywords in a human natural way

30
Rule #3 – Answer your customer’s question with
content

Rule #3 – Answer your customers more common
questions
1. Answer your customer’s most common
questions
2. Writing a beginners guide
3. Quality, Quality, Quality

32
Rule #4 – Promote your site like your running for
office

Rule #4 – Promote your site
1. Share on social
2. Join communities where your customers are
3. Promote, promote
4. Don’t be afraid to ask friends and family to
share

34
Google’s New Way of Doing SEO
User Interface and User Experience
New Ranking Factors
• On page time
• Scroll
• Click Through

How to Ethically Steal
Thousands of Dollars
of Your Competitor’s
Data

Who Likes Easy to Use
& Free?

Similarweb.com
Does what it used to take me 6 tools to do
Let’s look at Patagonia.com

47The Easy Proven Way To Generate Leads on Google www.spargoconnect.com
Getting Immediate
Results using Google
ADWords and the 5
common mistakes to
avoid

PPC is the quickest and most consistent way
to drive relevant traffic to any website
It allows businesses to deliver traffic to their website by
bidding on their selected keywords. Ads aka Sponsored
Results appear in major search engines based on ad
spend/budget and quality score
In other words, it’s like the Yellow Pages, but online

How to Get Immediate
Results on Google – Google
ADWords / PPC

5 Common Mistakes
to Avoid when doing
PPC campaigns

51
Using Generic Ads for all keywords
#1 – Being too generic with your ads and not
creating specific ad for keywords
Be specific with your Ads,
write ads that offer a
solution to your customer’s
needs

52
Not being congruent with the entire sales
process
#2 – Losing AD Scent

The Easy Proven Way To Generate Leads on Google www.spargoconnect.com54

54
Benefits of bidding on branded keyowrds
#3 – Not bidding on your brand
The more real estate you can
control, the more traffic you
can capture and the more you
push out your competitors
Branded keywords are
generally very cheap
They convert considerable
better than non branded

55
If you don’t create a mobile friendly
landing page you are wasting money
#4 – Not creating mobile friendly campaigns

#5 – Not using PPC prior to an SEO Campaign
What’s better than free traffic to your
website?
Free traffic that makes Money

#5 – Not using PPC prior to an SEO Campaign
SEO takes anywhere from 4 to 16 weeks to see
significant results and it can take a lot of time
Even though a keyword has high traffic, does it
make you money?
PPC let’s you skip the months needed to rank
and immediately find out if the keyword is
worth ranking for in SEO

Thanks for attending
Follow us at
Spargoconnect.com
facebook.com/spargoconnect
Twitter.com/spargoconnect

Easy Proven Way to Generate Leads & Traffic using Google

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