Here's the Sparks Consulting Group (www.sparkscg.com) Press Portfolio.

1. PRESS PORTFOLIO

2. Traditional PR / Product Placement Examples:
Kai Fragrance
Our work with Kai Fragrance® provides a strong example of product placements in television and magazines
with impressive results.
! For the launch of the body butter, we placed Kai on “Oprah’s Favorite Things”, resulting in 400%
increased distribution over initial 30 days. Furthermore, Kai was sold out of the entire product line
for 4 months.
! In two months, we facilitated four national placements for the entire line of Kai products. The
placements increased sales by 25%.
! For Kai Eau de Parfum, we placed three magazine editorials that led to a 200% increase in that
product’s distribution in one month.
On the following pages, we have included what we feel are solid examples of our work for Kai Fragrance
from 2005 - 2010, illustrating high circulation, mid-tier, and regional-based editorial placements.
To view more of our editorial placements, please link to: www.kaifragrance.com/press_2010.html
High Value, High Circulation Placements

4. Health/Wellness & Women’s Interest Placements

6. Trade Publications and Regional Placements

7. She Essential Beauty
Sara’s work with the beauty startup, She Essential Beauty®, offers another powerful example of
product placements in the press with impressive results.
! For the launch of the Lavender-Lemongrass Body Scrub, Sara placed She Essential Beauty in
Natural Health Magazine, resulting in stronger brand recognition in the wellness/beauty
industry and increased sales by 50%.
! Exposure in the most popular wellness/beauty blogs, such as The Daily Obsession, Beauty News
NYC, and SpaFinder have strengthened the She Essential Beauty brand credibility, boosted
product recognition, and increased sales by 25%.
! Placement during the holidays on the TodayShow.com has generated significant buzz and
increased sales by 40%.

8. B.Toys
Our work with B.Toys provides another strong example of product placements in television magazines and
online with impressive results. Through all the marketing and pr channels we assisted B.Toys in reaching 54.5
million product impressions in 2010.
! Facilitated placements on top nationally ranked syndicated talk shows: The Ellen DeGeneres Show
and LIVE! With Regis & Kelly reaching 11 million viewers.
! Facilitated over 25 traditional press features in print publications including: American Baby
Magazine, BabyTalk and Parenting reaching 14.25 million readers collectively.
! Engaged with prominent bloggers resulting in 107 unique blog posts, many by Top national bloggers
like: SwissMiss, DesignMom, and CoolMomPicks
On the following pages, we have included what we feel are solid examples of our work for B. Toys from
2010:
High Value Television Placements
View the video http://www.youtube.com/watch?v=v0ASpOCrj7I&feature=player_embedded

9. High Value Print Placements
American Baby Magazine

10. High Value Blog Mentions
View the blog: http://www.swiss-miss.com/2010/02/pop-arty-beads.html
View the blog: http://www.designmom.com/2010/05/b-toys/
View the blog: http://www.coolmompicks.com/2010/06/plastic_toys_that_are_better_t.php

11. Impressed
In one short year, B. has landed in kids’ hands everywhere
—and in moms’ hearts.
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12. We arrived there with a bullhorn reaching millions through TV appearances and
with a lovenote reaching thousands through very hands-on personal connections.
But we only had to do half of the talking. Moms did the rest.
In six short months, justb-byou.com has become a significant force on the internet.
justb-byou.com is up to 18,000 visits/month
> In 2010 justb-byou.com toy pages received more than 240,000 hits
> More than 10,000 unique visitors have read B. quotes, moms sharing a
total of 882 quotes from children
> More than 5,000 visitors read Gisela’s blog
justb-byou.com has #1 Google rank when search for “B. toys” For most B.
toys names justb-byou has #3 Google rank, right behind Target and Amazon
2,770 fans have signed up to receive “B.mail”
2,336 truly engaged Facebook Fans feel like family!
> To date, Facebook has sent 11,747 visits to justb-byou.com
Mainstream media love B.
TV Appearances: Placements on top-ranked nationally syndicated talk shows,
e Ellen DeGeneres Show and LIVE! with Regis & Kelly, reached over 11 million
viewers, and regional morning show TV segments in the top ten media markets,
such as New York City, Dallas, LA, Chicago, Atlanta, and San Francisco have
reached over 20 million.
Over 25 traditional press features written about B. from American Baby Magazine
(6.6 million readers), BabyTalk (5.5 million readers) and Parenting (2.15 million
readers) to regional print features like Time Out Chicago Kids (130,000 readers),
San Diego Family Magazine (120,000 readers) and the Boston Herald Weekend
Edition (2.5 million readers).
Radio Appearances: 150,000 people listened to Chief Toymaker Gisela Voss tell
the B. story on National Public Radio’s Callie Crossley Show.
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13. e blogosphere is in on the fun.
107 blog posts written about B. by top national bloggers like Swiss Miss
(80,000 hits/month) Design Mom (20,000 hits/month) and Cool Mom Picks
(65,000 hits/month) and — no less important — many, many small gorgeous
blogs like goodlookinglife.com and confessionsofacookbookqueen.com which
may only reach a few thousand but do so with depth and a generosity of spirit
that tugs at heartstrings.
B. has become a most talked about brand on such influential message
boards as thebump.com, thenest.com, babycenter.com and babygaga.com
B. has been recognized outside the Mom blogosphere as well: In the Design
World (Daily Candy reaching 359,419 readers). In a consumer finance site
(AOL’s Wallet Pop reaching 3.3 million readers). In the Environmental Move-
ment (Tree Hugger reaching 1.3 million readers).
B. is sweeping award shows:
34 Awards+ special recognition won: including the coveted Disney Family
Fun T.O.Y. Toy of the Year Award for Meowsic and 14 toys by B. being highly
rated by Able Play™ for children with special needs.
rough all of our marketing and PR outreach we have achieved 54.5 million impressions.
Added to the 2.5 million kids who received a B. toy, and moms who thus got
introduced to our story through our packaging and quote booklet...
we have 57 million “impressions.”
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14. Television + Radio 2010
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15. e Ellen DeGeneres Show
http://www.youtube.com/watch?v=v0ASpOCrj7I&feature=player_embedded
09-20-10
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16. e Morning Blend
http://www.themorningblend.com/videos/107075658.html
09-20-10
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17. Live! With Regis and Kelly
15-Oct-2010
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18. WGBH- Radio Callie Crossley Show (89.7FM)
http://www.wgbh.org/programs/ e-Callie-Crossley-Show-855/episodes/Monday-Nov-29-Local-Made-Good-B-Toys-22051
29-Nov-2010
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19. NY1
http://www.ny1.com/content/129952/holiday-gift-suggestions-for-kids
2-Dec-2010
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20. Fox- TV Good Day Dallas Fort Worth
http://www.myfoxdfw.com/dpp/good_day/Toy-Test%3A-Toys-for-Girls?=idx
7-Dec-2010
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21. BienGrandir.com
http://www.youtube.com/watch?v=aVZG0W3J1fU
9-Dec-2010
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22. WJBK (FOX) Detroit, MI
Disney FamilyFun Satellie Media Tour - Toys of the Year
12-Nov-2010
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23. KTTV (FOX) Los Angeles, CA
Disney FamilyFun Satellie Media Tour - Toys of the Year
12-Nov-2010
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