The document summarizes best practices for following up with trade show participants. It discusses: 1. The participant lifecycle of entering a booth, selecting content, and receiving a follow up email. 2. Training booth staff on available content and how to enter participants into the system. 3. Best ways to follow up including scheduled reports, performance monitoring, and CRM integration like Salesforce. 4. Types of scheduled reports available for new participants, upcoming campaigns, campaign summaries, and content performance. 5. Performance monitoring of participant, content, and activity data. 6. Additional follow up tips on determining best performing content, using different application types, and testing screensaver content.