meaning

1. Category killer
a large store, typically one of a chain,
that specializes in a particular type of
discounted merchandise and becomes
the dominant retailer in that categor

2. Assortment
Retailers engage in assortment
planning because they need to
periodically revise their assort-
ment. Several factors require a retailer
to change their assortment, including
seasons (the fall
assortment for an apparel retailer will
be di§erent from the spring
assortment), the introduction of
new products and changes in
consumer tastes.

3. Breadth of Merchandise

4. Category Specialist
Definition: Discount stores that
specialize in a particular category are
called category specialist retailers.
They are also known as discount
specialty stores.
Description: They offer a narrow
variety but deep assortment of
merchandise in their category. Since
they are category specialists, they can
use their buying power to negotiate
lower prices, excellent terms and
assured timely supply. They can thus
manage to offer such low prices that
can virtually kill a category of
merchandise for other retailers.

5. Depth of merchandise
Breadth: Being broad in scope.
Carrying items in many different
product categories. Offering several
different types of service under one
roof.
This means that you try to offer
everything a customer might want,
even if it’s only remotely related to
your product or service offering. If you
are a remodeling company you might
do everything from adding a closet, to
trimming out some cabinetry, to
building a patio, up to a complete
kitchen remodel.
Depth: Being intense in scope by
immersing your business into an
industry or product category. Stocking
a focused product mix, a specialized
service offering.

6. Fair Trade
Fair trade is an organized social
movement whose stated goal is to
help producers in developing countries
achieve better trading conditions and
to promote sustainability. Members of
the movement advocate the payment
of higher prices to exporters, as well as
higher social and environmental
standards.

7. Flash Sale
Deal-of-the-day (also called flash sales
or one deal a day) is an ecommerce
business model in which a website
offers a single product for sale for a
period of 24 to 36 hours. Potential
customers register as members of the
deal-a-day websites and receive online
offers and invitations by email or social
networks.

8. Franchising

9. Hypermarket
a very large store with a wide range of
goods and a large parking lot, typically
situated outside a town.

10. Irregulars
Uneven or not perfectly put together

11. Locavore movement

12. Power perimeter
Private-label products or services are
typically those manufactured or
provided by one company for offer
under another company's brand.
Private-label goods and services are
available in a wide range of industries
from food to cosmetics to web hosting.

13. designating a product manufactured
or packaged for sale under the name
of the retailer rather than that of the
manufacturer.
"private label cheeses"

14. Retail chain
Chain stores or retail chain are retail
outlets that share a brand and central
management, and usually have
standardized business methods and
practices.

15. SKU
DEFINITION of 'Stock Keeping Unit -
SKU' A store's or catalog's product and
service identification code, often
portrayed as a machine-readable bar
code that helps the item to be tracked
for inventory. A stock keeping unit
(SKU) does not need to be assigned to
physical products in inventory.

16. Store brand
a product manufactured specially for a
retailer and bearing the retailer's
name.
"during times of high pricing they can
switch to a value-priced store brand"

17. Verieity
a number of different types of things,
especially ones in the same general
category: a large variety of fruits. 4. a
kind or sort. 5.

18. Whole sale sponsored
voluntary cooperative
group
A group of independently owned
retailers who rely on the same
wholesaler for a coordinated buying
program that provides economies of
scale. The wholesaler develops a
program in which independent
retailers standardize their selling
practices and achieve buying
economies that enable the group to
compete effectively with chain
organizations.