Friday, May 25, 2012, Professional Development Workshop for MASD staff

1. May 2012 Professional Development

2. Please Initial
the Workshop Sign In List

3. We’ll Talk About . . .
 What is social media and networking
 Examples of social media/networking sites
 Statistics
 Social networking in schools
 Your social media IQ
 School employees and social networking
 Students and social networking
 What we have to offer at MASD
 Resources for teaching digital citizenship
 All with conversation throughout 

4. What is Social Media?
What is Social
Networking?

5. An internet service used to
connect people and
organizations with common
interests and purposes . . .

6. these services often incorporate
various types of communication
including Instant Messaging,
video sharing, photo sharing,
and more . . .

7. Social Media
Social Networking
In the online sense, it refers to a
type of web site model where
individual members become
part of a broader virtual
community . . .

8. people you are connected to.

9. Do you use social media?
Yes, I do
No, I don’t
How do you network online?

10. Who are the people you are connected
to…
your followers (twitter)
your friends (facebook)
your readers (blog)
your subscribers
(YouTube)

11. Social Media
Social Networking
An online destination that gives
users a chance to connect with
one or more groups of friends,
facilitating the sharing of
content, news, and information
among them.

13. More than 845 million people
are active users of Facebook.
Facebook accounts for 1 out of every
5 page views on the internet
worldwide.
250 million photos are uploaded
to Facebook daily.
There are 2.7 billion likes every single day on
Facebook.

14. The average Facebook user
spends 20 minutes on the site
per visit.
WOW! That’s a lot of time!

15. Twitter users now send 175
million tweets every day.
69 percent of users follow others
based on recommendations from
friends

17. At least one in every four
Americans has a social media
profile

18. It’s a Revolution . . .

19. Many PSEA members and
Pennsylvania students use
social media sites to keep in
touch with classmates, family
and friends.

20. What does this mean for us?

21. When you post photographs
and personal information on one
of these sites, you could be
sharing them with millions of
people around the world.

22. For teachers and education
professionals, an inappropriate
page on one of these sites could
lead to disciplinary action or
dismissal.

23. When used appropriately, social
media sites can be a valuable,
powerful tool for professional
development, sharing of
resources, and social
interaction.

24. It's ok to use Twitter and
Facebook to connect with
friends, family and colleagues.

25. Be careful and thoughtful about
the information you share, and
with whom you share it.

26. Even though the First Amendment
protects your speech as a private
citizen on matters of public concern,
that speech may fall outside of First
Amendment protection if it “impedes
your employer’s effectiveness or
efficiency, or otherwise disrupts the
workplace.”

27. Avoid posting anything on your
profile page about your
colleagues, administrators, or
students

28. Don’t use inappropriate or
profane messages or graphics,
or anything that would reflect
negatively on your workplace.

29. Be aware that social media
applications, quizzes, games,
and other related features also
can result in content appearing
on your profile page. Make sure
that anything posted on your
page is appropriate.

30. Each time you post a
photograph or information on
the web, make sure you would
gladly show it to the following
people:

31. • Your mother
• Your students
• Your superintendent
• The editor of The New York
Times

32. Don’t let this happen to you . . .

33. Ashley Payne
Barrow County Georgia
Apalachee High School
Told to render her resignation or
face suspension
Picture was taken on her European
vacation while visiting the Guinness
Brewery and a local pub in Dublin.

34. Think this can’t happen to you . . .

35. Christopher Lee, Congressman
Anthony Weiner isn't New York
politician to get in trouble using
social media. In February,
Representative Christopher Lee (R-
NY) resigned from his post after
Gawker published emails the married
congressman sent to women on
Craigslist.
These emails included photos of a
shirtless Lee flexing his muscles for
the camera. The Buffalo-area
representative resigned less than
four hours after Gawker posted the
emails and photo.

36. Connor Riley, Would-be Cisco Employee
In March 2009, 22-year old Connor Riley was offered a job at Cisco. Her first
instinct -- to tweet about her new opportunity -- is pretty common for most people
of her generation.
Unfortunately, Riley's tweet mentioned that taking a "fatty paycheck" would come
at the expense of "hating the work." A Cisco employee responded to her tweet,
offering to pass her sentiments along to the hiring manager. Riley lost the job
before it was even started. The event, dubbed the "Cisco Fatty" incident, went
viral and was a good cautionary tale for individuals of all ages.

37. Chrysler Social Media Employee
When someone with access to the @ChryslerAutos Twitter account accidentally
dropped the F-bomb back in March, Chrysler was not amused. After first claiming
that its account had been compromised, Chrysler later admitted that the errant
tweet was sent by an employee of the social media agency that handles the
Chrysler account. It appears that the employee accidentally tweeted from the
wrong account.
The misdirected tweet was enough to cost the employee his or her job.

38. Disgusting Domino's
People
Note to self: Publishing
misdeeds in the workplace is
a great way to lose a job.
That's the lesson that some
former Domino's Pizza
employees learned, and
we're glad they did. A few
workers filmed themselves
doing gross things to food -
food that was probably
served to customers. They
then posted this video to
YouTube, because it's all
about the lulz. Fortunately,
some investigative work on
the part of Consumerist
tracked down the employees
behind the video. Domino's
fired the employees.

39. Let’s determine your
social media IQ
(Keep track of your correct
answers)

40. You are writing a twitter
message. What’s the
maximum number of
characters you can include in
your message?

41. 140

42. Which of the following is NOT
a social media application?
Flickr
MySpace
LinkedIn
iPhone

43. iPhone

44. The space on Facebook
where you can leave public
messages for your friends is
called the

45. Wall

46. Flickr allows users to create a
map of exactly where a photo
was taken.

47. True
It’s called geotagging.

48. At which URL can internet users
access videos created by federal
agencies?
whitehouse.gov
YouTube.com/USGovernment
data.gov
mygovernment.mov
gsa.gov/newmedia

49. YouTube.com/USGovernment

50. You’ve created a PowerPoint
presentation that you want to post
on the Web and allow people to
embed it on their web pages. A
site that enables you to do this is:
YouTube
SoundSlides
SlideShare
Vimeo

51. SlideShare

52. You can modify your YouTube
account so that comments must
be approved before they are
visible.

53. True

54. You want to create your own
social network. An application
for doing this is:
Vimeo
Addit
Tumblr
Ning

55. Ning

56. Which of these is NOT a twitter
application?
Twhirl
Twitterpost
Tweetylicious
Tweetdeck
Tweetr

57. Tweetylicious

58. Google is the most popular search
engine in the world. Which is the
second?
YouTube
Bing
Yahoo!

59. YouTube

60. How did you do?
10-10
spend way too much time online but very savvy
8-9
pretty socially smart online
6-7
stumbling
5 or less
tread carefully in online spaces

61. School Employee Social
Media
Do’s and Don’ts . . .

62. Do:
Use social networking sites to
connect with friends, family
and colleagues.

63. Do:
Use common sense when using
this technology - and consider
who will see your page before you
post any information, photos, or
anything else about yourself or
others.

64. Do:
Be aware that users can
search for you by anything in
your profile (your employer,
university, etc.).

65. Have you Googled yourself
lately?

66. Do:
Control who sees your page
and who can search for your
page. Set your privacy
settings so that only “friends”
can review your information.

67. Do:
Monitor comments that are posted
to your page. Delete any with
inappropriate language or
content.
Monitor your friends’ photographs.
If someone “tags” you in an
inappropriate photograph, remove
the tag and ask that the photo be
taken down.

68. Do:
On Facebook, disable the
Google search function in the
Privacy Settings.

69. DO NOT:
Accept friend requests from
students or their parents.

70. DO NOT:
Accept someone you do not
know as your friend.

71. DO NOT:
Join “groups” that may be
considered unprofessional or
inappropriate.

72. DO NOT:
Post inappropriate, vulgar, or
obscene language or
materials that could be
considered inappropriate or
unprofessional.

73. DO NOT:
Post photos which could be
considered inappropriate or
unprofessional.

74. DO NOT:
Link to materials or groups
that may be considered to be
inappropriate or
unprofessional.

75. How should teachers and
students use social
media/networking in education?
Video:
• Consider what you can, should, or already use in
your classroom.
• Note the sites mentioned.
• What’s your takeaway? What questions do you
have?

77. How can we integrate social
media and social networking
in our MASD classrooms?

78. Should we?
Who should?
How do
we?

79. MASD Supports . . .
Moodle
MASD Blogs

80. Teaching Online Safety . . .
From http://cybersmartcurriculum.org/
Safety and Security Online
Manners & Cybercitizenship
Authentic Learning and Creativity
Research and Information Fluency
Twenty-First Century Challenges

81. Teaching Online Safety . . .
From http://www.netsmartz.org/Educators

82. Teaching Online Safety . . .
"Adding one more thing (to the school day) is
always a challenge (so) I think it clearly has
to be embedded in the way we do our
teaching and learning," says Keith Krueger,
head of the Consortium for School
Networking. "As a country, in the school and
at the classroom level, we need to be much
better at really preparing kids to live in an
unfiltered world."

83. We’ve come a long way, baby . . .

84. Conversation
Questions
Comments

85. Your ticket out the door . . .
Go to my blog and add a comment
to the social media/networking post.
What new learning do you leave with
today?
Have a fabulous weekend!!!