How to generate sales leads 21 lead generation ideas you can execute today
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There's a lot of misconception and controversy about list building and lead generation. If you're not
a guru and don't have an access to one-then you can easily get confused about what works and
what doesn't when it comes to generating sales leads online. I would like to clear up all the fallacy
and give you a list of ideas you can execute to generate targeted leads (free and paid) ASAP.
What I share in this post is not a concrete and absolute truth. I can only speak about my own
experience as an internet marketer. If I say that something doesn't work-it means it didn't work for
me. On the other hand, if I say that something does work-don't assume that it will work for you
100%. This post is only to get your head moving in the direction of the list building truth. You
should test what works before you do anything else.
1. Streaming Video Syndication
Anyone who's hooked to an internet connection, even if he lives in Zambia or Uganda, knows what
YouTube is. Video sharing networks are a fantastic place to generate sales leads. Videos can be
easily embedded into your website, shared on Twitter, Facebook and other Social Networks and
have a much higher perceived value then written text. Many Internet Marketing experts say that
streaming video is the future and I say that their hunch is just. Video allows you to connect with
your clients even before they meet you, email you or talk with you on the phone. After watching
only one clip featuring you-they feel instant empathy towards you which multiplies your chances of
closing the deal on the backend.
2. Article Marketing
Contrary to a huge misconception Article Marketing isn't dead.
Amount of sales leads you generate using Article Marketing depends on:
* How Good Is Your Headline
* Quality Of Your Articles
* Author Bio Box Click Trough Rates
* Keyword Research
Article Marketing is still one of the most popular ways of lead generation online. The reason it's still
one of most notorious lead generation approaches is because it's free and because it works. It
works for me, it works for many of my colleagues and it should work for you too (if you don't screw
it up).
3. Blogging
2. Blogging is my personal favorite lead generation strategy of all times. I find blogging fun,
rewarding and profitable but it's a lot harder than it looks. Behind every great blog there's a great
marketer. Blogging is much harder than any other lead generation method because it takes much
more then writing quality articles couple of times a week. Don't be scared though, because with
hard work comes great pleasure and huge success! Blogging may very well be the only lead
generation strategy you'll ever need (e.g: John Chow, ProBlogger, CopyBlogger). Blogging can be
much more than a lead generation strategy-it can and should become a separate income stream
for you and your business. Powerful and Influential blog is not a chore-it's an asset. The difference
between a blog and a squeeze page is that a squeeze page on and of itself isn't worth anything
while blog does. Through a blog you can setup numerous lead generation sources and utilize
them all at once-without spending a fortune on paid traffic. Besides, blogging is so popular now
that every major corporation started one. Isn't about time you catch up?
4. Joint Ventures
Joint Venture is a mutually beneficial agreement that takes place between two parties. For
instance, if you have a product but don't have a big list, you can approach a person with a list and
offer a JV in a form of giving away 50% commission off every sale to be made. Joint Ventures are
actually the number one strategy the gurus use to do big launches. They approach their friends
and colleagues 2-3 weeks prior to launch and personally invite them to do a promotion. The next
thing you know, every marketer on the planet talks about the launch and it's a success. If you're
just starting out, you probably don't have a big list or a product (or both) so you might think that
JVs are not for you. This is another misconception. Joint Ventures aren't only done on product-list-
commission basis. JVs can take many forms: instead of offering a commission you can offer a
service or something of value to that particular party.
5. Ad Swaps
An advertisement swap or ad swap is simply an arrangement where you agree to put up someone
else's ad on your site or email newsletter in exchange for them doing the same. This is a perfect
strategy for startupreneurs with small lists, because it's all about equality. You can easily find list
owners with similar list sizes and exchange promotions.
Requirements for a successful Ad Swap:
* High Converting Ad Copy. Test your Ad Copy with your own list or paid traffic to develop the
highest converting email template you can use to maximize the results of each Ad Swap.
* Equal Traffic And Exposure. It's important to make sure list sizes of both parties are equal or
similar in size because otherwise the exchange can't be fair.
* High Relevancy. Ad Swaps should be done with list owners who are involved in similar or
relevant niches.
6. Forum Marketing
Forums are another great place to generate leads, build authority and generate traffic. Forums can
be used not only to build a list but also for building profitable relationships with other business
owners which can lead to Ad Swaps, Joint Ventures and other profitable activities. Not all forums
were made equal. Choose carefully-some of them aren't worth your time. Use these criteria to
3. hand-pick your favorites:
* Size-forum needs to be big. A minimum of 2000 active members online at all times. If you can't
find a forum this big, go for the next big thing or start your own forum.
* Activity-another important quality for a forum to serve a good lead generation tool. If a forum isn't
active-it's the same as dead.
* Moderation-forum should be strictly moderated by an administrator to keep it clean of SPAM and
useless entries. That way the content stays fresh and has a higher perceived value by the crowd.
Use your signature file to drive traffic to your capture page, where you offer some incentive for
signing up. Provide quality content, helpful answers and link to your blog once in a while with a
helpful article that is related to the discussed topic. Don't SPAM! Your forum profile is extremely
important. Fill in all the necessary information and add as much descriptive details as possible.
Post links to your social profiles on Twitter, Facebook, YouTube, etc and don't forget to leave a
link back to your blog for the curious once. Did I mention that you shouldn't SPAM?
7. Social Media
It's no secret that Social Media is on the rise. Twitter is spreading faster than news about the
swine flu. Facebook has grown twice the size of MySpace and has no intention to stop. Use them
to grow your business.
8. Guest Blogging
Guest Blogging is arguably the best way to generate new leads. By guest blogging on other blogs
that are equal or greater in size you increase your marketing reach tremendously. Guest blogging
traffic is more likely to subscribe because these people conditioned to trust you more than a
regular visitor who is defensive about your marketing.
9. Reciprocal Link Building
Reciprocal link building is similar to Ad Swaps only instead of email newsletter the parties
exchange links on their site. Party A links to Party B and Party B links to Party A. That way both
parties receive an incoming link and traffic which they can convert into leads. This strategy is
extremely popular amongst bloggers, however it is also useful for Thank You and Download
pages.
10. Banner Ads
In his book "Purple Cow" famous Marketer and Author Seth Godin says that banner ads aren't
effective. On the other hand, Internet Marketing Guru Frank Kern believes in the total opposite. My
experience proves that banner ads aren't as effective as we want them to be but they generate
leads never the less-otherwise you wouldn't see so many of them...everywhere! Banner ads are
also effective (and cheap) because they are placed outside the content area of the website.
Usually it's either the sidebar or header-either way, no matter where the visitor lands-he can see
them and there's a chance he'll click on them. If you're going to use banners (chances are that you
are already), make sure to set up some kind of tracking software that will help you in identifying
which banners work best, where's the highest click through rate and how many leads were
4. generated of each specific unit.
11. PPC For Search
Pay Per Click is known to be the fastest way for driving targeted traffic to a page if you have the
money to invest. PPC has evolved far beyond Google, Yahoo and MSN. Today you can buy PPC
ads on Facebook, as well as drive paid traffic to your YouTube videos. I am not an expert in paid
traffic, frankly, because I have never paid for traffic-I used SEO to get my blog on the map.
Partially because I didn't have the money and partially because I refused to believe that paying for
traffic is the way to go. My perception shifted since then. I believe that PPC is the way to go. We
see all the major companies prove it over and over again. Even Google, which is the most visited
site in the world, uses PPC to advertise Chrome and other related products. Many advertisers are
afraid of PPC because of the famous Google Slap. I say, don't listen to those idiots because they
don't know how to advertise with Google. Just like any other advertising network, Google has a set
of strict rules and guidelines. If you're getting slapped by Google it means that you're breaking the
rules and Google is simply punishing you for being stupid. Bottom line is-paid traffic works and it
doesn't cost as much as people lead you to believe.
12. PPC For Content
Basically it is the same as Google Adwords or Yahoo Paid Search only your ads are displayed on
relevant Google publishers' pages instead of the SERPs. It's hard to say which source of paid
traffic is more effective, but if you're not using both-you're definitely leaving leads on the table.
13. Search Engine Optimization-SEO
Search Engine Optimization-the silver bullet 99% of internet marketers are after. They used to say
that if you're on page one of Google for your keyword-you're destined to make tons of sales. It
sounds logical, because when you think about it: a prospect searches for something and finds you.
Your social proof and authority rises and now it's a matter of time before you close the sale. That
would be true if people were stupid, but since people are evolving beings, now it's not enough to
dominate the SERPs, it's also important to match that domination with a compelling copy,
structure and marketing. I used to work with a client that would generate 150 unique visitors a day
to his travel website using only SEO. He had position #4 for a related term and thought he was the
king. His sales stats showed him he was wrong. He hadn't any. Why? His website was bright and
shiny, slick design and he even had a call to action. However he failed to generate the much
needed empathy and connection with his visitors which resulted in astonishing 80% bounce rate
and visitor to lead conversion of 0.6%.
14. Social Bookmarking
Social Bookmarking is a way for users to store their favorite websites or bookmark them online for
easy reference. You can generate a fair amount of leads using this strategy. If your content makes
it to the front page of a major social bookmaking website such as Digg, Delicious, Reddit,
StumbleUpon, etc you will get s**t load of visitors in a matter of hours. Social Bookmarking is also
used for link building purposes to improve SEO rankings, but don't confuse it for a useless method
of link submission. You can get traffic even if you don't get on the first page. It's all about how
good is your content and how many people you can get to support you. Social Bookmarking is like
5. a huge traffic getting snow ball on a top of a hill. It doesn't present much danger if it's motionless,
but if you get couple of people and push to over the edge, it will grow in size and pick up speed
until it hits something. If you want your snow ball to roll down the hill and pick up speed, the first
step is to make the snow ball attractive and worth pushing down. Focus on the content first, and
then assemble a social bookmarking support group to help you push it down the traffic getting hill.
15. Rent-a-List
Your list is small, you don't know SEO and you're afraid of approaching PPC. Why not Rent-a-list?
There are list brokers that will rent you a list you can market to. I have never used this strategy
myself, but there are good responses about it on the forums, so I thought you'd like to know.
16. Webinars
Webinars are great for lead generation purposes because they have a higher perceived value then
a PDF report or an audio recording. For me, webinars proved to convert as high as 50% listener-
to-sale, which is outstanding. I believe it happens because on a webinar you share a lot of
information and you do it in "person". It's happening live whether the prospects visits or not and it
elevates your social status by showing your prospects that they are not alone-there are more
people who think you're cool too!
17. Podcasting
Podcasting is similar to online video syndication only it's in an audio format and there are different
networks of syndication for them. Podcasting is great for doing interviews with experts, getting
them to spill useful information for your readers in exchange for exposure opportunity. You can
also say that it is similar to webinars only it's recorded and posted later as a listenable audio or a
downloadable file.
18. Safelists
Although the name sounds safe, Safelists should be avoided, because they are far from being a
safe lead generation strategy. The idea behind a Safelist is getting people to join the Safelist and
refer other people so the Safelist grows into one huge list of people who are interested in
promoting things to each other. Only sometimes things get out of hand and a lawyer receives your
offer, tells you he did not subscribe and sues you.
19. Traffic Exchanges
Traffic Exchange is a network of website owners who surf each other sites to increase traffic. They
don't work anymore...move on.
20. Software and Plugins
Developing a piece of software or a plugin that's useful is also proven to generate leads (and
donations) effectively. Many WordPress Designers use plugins as a way of attracting visitors to
their websites, make sales and get donations. To become a viral explosion, your software has to
solve a major problem your prospects have. Otherwise it's just a useless piece of code no one
6. gives a damn about.
21. Press Releases
Press Releases are effective in getting you on top of the search engines quickly for a short period
of time. They are used to announce a release of a new product or other breaking news. I am not
an expert on Press Releases because I've never written one in my life, but you can visit John
Cow, he knows Press Releasing inside and out.
What now? You should take some time to digest this information and first thing tomorrow-
implement at least 3 of the strategies mentioned above!
Key is to take action. Feed your stallions, shoot the ponies! Find out what works and capitalize on
it!
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Article Source:
http://EzineArticles.com/?expert=Igor_Kheifets
==== ====
Need More Traffic? Need More Sales? Go Here ==>
http://dennisrobinsons.blogspot.com/p/get-more-traffic.html
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