Joe Spencer Presents SEO Strategies, Tools and Opportunities for Young Entrepreneurs

winclub.ch Search Engine Optimization Strategies, Tools and Opportunities for Young Entrepreneurs Joe Spencer SEO Consultant Spencer e-Strategies 26/10/2009

Who is Joe Spencer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Graphic Designer St. Louis, Missouri, USA Web Designer St. Louis, Missouri, USA Manager of Web Development Amsterdam, the Netherlands European Web Manager Amsterdam, the Netherlands Global Web Manager Amsterdam, the Netherlands e-Business Consultant Amsterdam, the Netherlands Strategic Operational Manager Zürich, Switzerland SEO / SEM Manager Zürich, Stitzerland SEO Project Manager Zug, Switzerland Senior Online Marketing Manager - SEO Munich, Germany Professional Background

Current Company and Projects SEO Netzwerk Schweiz SEO Strategy Workshop

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Search Engine Optimization (SEO) SEO Focuses on Organic Search Results ,[object Object],[object Object],[object Object],Pay-Per-Click (PPC) Organic Search (SEO)

Search Engine Marketing (SEM) ,[object Object],[object Object],[object Object],[object Object],Pay-Per-Click (PPC) Organic Search (SEO)

SEO vs SEA ,[object Object],[object Object],[object Object],Pay-Per-Click (PPC) Organic Search (SEO)

Why SEO? Organic Traffic = Free Traffic ,[object Object],[object Object],[object Object],[object Object]

SEO Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SEO Basics 3 Basics Points To SEO ,[object Object],[object Object],[object Object]

SEO Basics Off-Page Optimization ,[object Object],[object Object],Technical Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],3 Basics of Search Engine Optimization On-Page Optimization ,[object Object],[object Object],[object Object],[object Object]

SEO Return on Investment (ROI) http://www.iprospect.com/about/researchstudy_2007_searchmarketermeasurementperformance.htm

What can you expect from SEO? Business Case for SEO

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Careers in SEO Growing Demand For Quality SEO Specialists SEO Jobs

SEO During the Financial Crisis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Joe Spencer Presents SEO Strategies, Tools and Opportunities for Young Entrepreneurs

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Joe Spencer Presents SEO Strategies, Tools and Opportunities for Young Entrepreneurs