Have you noticed that many of your marketing channels aren’t working as well as they used to? You’re not alone. The game has changed…drastically. Is your company really prepared for this? With 57% of the typical B2B sales cycle over before most decision makers contact any vendor (source: CEB), it's critical for your business to get found in that initial search. You’ll learn how in this very special one hour webinar. Within the slide deck, you'll also learn how you can free access to the full 1 hour webinar recording.
3. SPHomeRun.com
To Get Free Access to
the Recording of This
1 Hour Webinar, Visit
http://www.sphomerun.com/11-
ways-computer-consulting-
businesses-attract-the-right-
website-visitors-webinar
4. SPHomeRun.com
Joshua Feinberg
Co-Founder & Chief Marketing Officer
SP Home Run Inc.
Helps growing IT channel companies
get found by the right decision makers,
in the right places, at the right time
Former VAR, IT consultant, MCSE,
Microsoft content provider, and IBM rep
Follow @joshua_feinberg on Twitter
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• Title
• Meta description
• Image ALT tag
• 1st paragraph
• A few times mentioned naturally within the
body of the blog post
• Within headings/subheadings
• Bolded text
• Anchor text links
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• Write for your readers (people)
• Not for search engine “spiders”
• Remember, it’s the readers that can convert
to leads and materialize into paying clients
Image: basibanget
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For small generalist IT companies:
1. Accountants
2. Apple Mac Consultants
3. CRM Specialists
4. Microsoft SharePoint Specialists
5. Legacy Systems Specialists
6. Vertical Market Experts
7. IT Security Experts
8. Software Developers
9. System Builders
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Every IT channel firm will define its
partner program a little differently
Our starting point:
• Reciprocal guest blogging
• Co-author and co-market white
papers
• Appear on each other’s podcast
• Co-produce and co-market
webinars
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Making it a “real” channel program:
• If local, get all your partners
together a few times a year for
partner-only events (huge value in
being the connector)
• If global (like SP Home Run), do it
virtually
• Add a partner-only community to
get partners working together
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If you need
• more leads
• better marketing results
• more clients
Sign up for your Free Inbound
Marketing Assessment
http://www.sphomerun.com/freema
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Inbound Marketing Assessment includes:
• 60 minute conversation by phone/online with
an Inbound Marketing Certified consultant
• a basic review of your strategy
• opportunities to improve your results
• how your marketing compares to your
competitors
• how your website can generate more
qualified leads
http://www.sphomerun.com/freema
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To Get Free Access to
the Recording of This
1 Hour Webinar, Visit
http://www.sphomerun.com/11-
ways-computer-consulting-
businesses-attract-the-right-
website-visitors-webinar