http://ITMarketingIdeas.com SUMMARY SLIDES: Try these IT marketing ideas that use the topic of customer engagement for a double whammy of helping your customers while helping yourself. Copyright (C) SP Home Run Inc.

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3 IT Marketing Ideas
for Better Customer
Engagement
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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If You’re Looking
for Good
IT Marketing Ideas
For Engaging with
Your Customers,

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Show them How
They Can Better
Engage with their
Own Customers

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Consider
Business IT vs.
Consumer IT

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Business IT
Currently Focuses
on “Systems of
Record,”

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And Consumer IT
on “Systems of
Engagement”

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Business IT
Processes Data
and Transactions
Ever More Quickly
and Inexpensively

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Consumer IT
Does it Better
Through Instant
Communication
and Information

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Build on What’s
Already Good

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To Help Your
Customers
Become Proactive,
Instead of Staying
Reactive

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Moore Gives
Examples of
Questions You
Can Discuss With
Them:

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1. What are Your
Critical Moments
of Engagement
With Your
Customers?

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2. Who Represents
Your Company at
those Moments?

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3. What System of
Engagement
Would Empower
Them Better?

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Then Compare
These Answers
With What
Consumer IT
has to Offer

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And Plan its
Integration and
Usage Accordingly

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How Advanced are
Your Customers in
Using Consumer
Technologies?

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Will the Mention of
“Consumer IT” be
Considered
Positive?

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Or Would You
Look for Another
Name to Make it
More Acceptable?

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Let Us Know Your
Point of View on
these IT Marketing
Ideas in the
Comments Section

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Recommended Reading:
Top 10 IT Marketing Strategies
Download this
Free Special Report Now at
ITMarketingIdeas.com
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