http://ITMarketingIdeas.com SUMMARY SLIDES: Marketing IT services to a hyper-local customer base can take advantage of new tools and technologies, but knowing the real rules is still important. Copyright (C) SP Home Run Inc.

1. SPHomeRun.com
3 Steps to Marketing
IT Services
to a Hyperlocal
Clientele
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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The Local Approach
Rose Once Again in
Popularity

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While the
Technology and
Tools changed,
the Underlying
Principles Haven’t

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1. Know Your
(Hyper-local)
Customer

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2. Care About Your
(Hyper-local)
Customer

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3. Provide
Appropriately to
Your (Hyper-
local) Customer

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How Hyper-local
Do You Get in
Your Business
When Marketing
IT Services?

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Has it Helped to
Insulate You from
Recent National
Economic Woes?

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Let Us Know
Your Take in the
COMMENTS
Section Below

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Recommended Reading:
Top 10 IT Marketing Strategies
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