Social gaming has grown tremendously, with over 146 million monthly active users spending billions of minutes playing social games online and on mobile. The rise of social gaming platforms like Facebook has created opportunities for brands to engage with gamers through in-game advertising, branded virtual goods, and integrated marketing campaigns. Done effectively by following principles like relevance, value, and non-interference, brand partnerships can be mutually beneficial for both social game companies and advertisers.
13. Top social game apps
earn the reach of TVs
top-rated shows,
the engagement of an
addictive game
and the popular culture
impact of a Rock and
Hollywood stature
Sources: 1) Nielsen TV Ratings: 3/28/11 2) AllFacebook.com
14. Social Games eclipse classic, console-based
games in audience by over 10-times
• World of Warcraft: 11,000,000 users
• Xbox live: 20,000,000 users
• Zynga: 232,000,000 MAU’s
• Spil Games: 146,000,000 MAU’s
• Top 5 games on facebook: 221,000,000 MAU’s