Airtel core values and logo transformation

1. Bharti Airtel
Spinder singh
Chitkara business school

2. FOUNDER

3. Introduction
• Bharti Airtel Limited commonly known as Airtel, is an
Indian telecommunications Services Company headquartered at New
Delhi, India. It operates in 20 countries across South Asia, Africa and
the Channel Islands Airtel has GSM network in all countries in which it
operates, providing 2G, 3G and 4G services depending upon the country of
operation. Airtel is the world's fourth largest mobile telecommunications
company with over 261 million subscribers across 20 countries. It is
the largest cellular service provider in India, with 183.61 million
subscribers.Airtel is the third largest in-country mobile operator by
subscriber base, behind China Mobile and China Unicom

4. Meaning of Airtel Logo
• The unique symbol is an interpretation of the 'a' in airtel.
• The curved shape & the gentle highlights on the red color
make it warm & inviting, almost as if it were a living object.
• The logo represents a dynamic force of unparalleled energy
that brings us and our customers closer," it added.
• The "unboxed" having been freed of its rigid boundaries.
• The color "Red is part of our heritage. it is the color of energy
& passion that expresses the dynamism that has made Airtel
the success it is today, in India, and now on the global stage

5. Old Vs New Logo
• what i believe Airtel logo change at this point of time could be because of
following reasons
• As bharti airtel is also about to roll out its 3G services the want to look
there brand like more youthful, energetic & refreshingly new
• TRAI is about to launch the Number portability across INDIA where all
operators will be facing the heat of poor services provided by them,so
AIRTEL with a veiw to convey the message of change repositioned there
brand, might be they want to say that they have changed & this change is
better...!! ( All of us know that AIRTEL is market leader & a leader have
the strongest fear to loose its customer) ( the opportunity to grab others
unsatisfied customer) ( The teenagers & young generation is more trendy
& they want the things more trendy too, & this is what airtel new logo
RED & WHITE combination tries to represnts

6. Core Values
• Empowering People - to do their best
• Being Flexible - to adapt to the changing environment and
evolving customer needs
• Making it Happen - by striving to change the status quo,
innovate and energize new ideas with a strong passion and
entrepreneurial spirit
• Openness and transparency - with an innate desire to do
good
• Creating Positive Impact – with a desire to create a
meaningful difference in society.

7. Tag Line

8. Meaning of Tagline’s

9. Meaning of Tagline’s

10. Thank you