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#spm3730 Project
- 1. Social GamingSemi-Professional Marketers#SPM3730 Presentation by: Alex Kidd JB Love Christian Meeks Jeff VanDeMark
- 3. Introduction Background Current Trends Tour Case Study What’s Next?
- 5. Background Strategy Simulation Games Role playing games (RPG) Xbox Live Achievement System prefigured the underlying mechanic of Foursquare.
- 6. Current Trends Top 5 Social Gaming Companies Top 5 Social Gaming Apps CityVille FarmVille TexasHold’Em Poker Mafia Wars Game FrontierVille Zynga Badoo Electronic Artists Crowdstar Facebook
- 8. Nike Grid
- 9. How to: What is ? SCVNGR is a game. Playing is easy. Go places. Do challenges. Earn points! That’s the core of it, but there’s a whole lot more. Discover cool new places. Do exciting new things. Share what you’re up to with your friends. Unlock badges (and even real world rewards) by doing quick, fun challenges at your favorite places as you go about your daily life.
- 10. Case Study / Examples 62 million U.S. internet users, or 27 percent of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010, eMarketer revealed in its report, Social Gaming: Marketers Make Their Moves. Social gaming's numbers will continue to grow and, along with them, money spent on virtual goods, lead-generation offers and advertising.
- 11. Case Study / Examples Appssavvy devised an ad for the DVD release of Public Enemies that had the movie sponsor ‘jobs’ in Mafia Wars, and also allowed users to collect ‘loot’ from the movie characters. 25 million people ‘used’ the plugs 55 million times, and according to Appssavvy, received over 1 billion viral impressions as well.
- 12. Case Study / Examples Recently, Bing completed a Farmville sponsorship, in which free Farm Cash was handed out to players who became a fan of Bing on Facebook. Was it a success for Bing? Well, they garnered 400,000 fans in one day.
- 14. Case Study / Examples Coke promoted a contest titled “Coke Secret Formula” which was held in 10 malls across the US on Black Friday to “encourage” smartphone users to use SCVNGR to search for hidden shopping experiences and unlock rewards.
- 15. What’s Next? Social gaming for job searches. Locomatrix: Treasure Hunt and Bombs Away SpiritVille: Show your spirit by attending campus events! S V