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		Social GamingSemi-Professional Marketers#SPM3730,[object Object],Presentation by:,[object Object],Alex Kidd,[object Object],JB Love,[object Object],Christian Meeks,[object Object],Jeff VanDeMark,[object Object]
#spm3730 Project
Introduction,[object Object],Background,[object Object],Current Trends,[object Object],Tour,[object Object],Case Study,[object Object],What’s Next?,[object Object]
#spm3730 Project
Background,[object Object],Strategy,[object Object],Simulation Games,[object Object],Role playing games (RPG),[object Object],Xbox Live Achievement System prefigured the underlying mechanic of Foursquare.,[object Object]
Current Trends,[object Object],Top 5 Social Gaming Companies,[object Object],Top 5 Social Gaming Apps,[object Object],CityVille,[object Object],FarmVille,[object Object],TexasHold’Em Poker,[object Object],Mafia Wars Game,[object Object],FrontierVille,[object Object],Zynga,[object Object],Badoo,[object Object],Electronic Artists,[object Object],Crowdstar,[object Object],Facebook,[object Object]
#spm3730 Project
Nike Grid,[object Object]
How to: What is,[object Object],?,[object Object],SCVNGR is a game.,[object Object],Playing is easy. Go places. Do challenges. Earn points! That’s the core of it, but there’s a whole lot more. ,[object Object],Discover cool new places. Do exciting new things. Share what you’re up to with your friends. Unlock badges (and even real world rewards) by doing quick, fun challenges at your favorite places as you go about your daily life.,[object Object]
Case Study / Examples,[object Object],62 million U.S. internet users, or 27 percent of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010, eMarketer revealed in its report, Social Gaming: Marketers Make Their Moves.,[object Object], Social gaming's numbers will continue to grow and, along with them, money spent on virtual goods, lead-generation offers and advertising.,[object Object]
Case Study / Examples,[object Object], Appssavvy devised an ad for the DVD release of Public Enemies that had the movie sponsor ‘jobs’ in Mafia Wars, and also allowed users to collect ‘loot’ from the movie characters. ,[object Object],25 million people ‘used’ the ,[object Object],    plugs 55 million times, and ,[object Object],    according to Appssavvy, ,[object Object],   received over 1 billion viral ,[object Object],    impressions as well. ,[object Object]
Case Study / Examples,[object Object],Recently, Bing completed a Farmville sponsorship, in which free Farm Cash was handed out to players who became a fan of Bing on Facebook. Was it a success for Bing? Well, they garnered 400,000 fans in one day. ,[object Object]
#spm3730 Project
Case Study / Examples,[object Object],Coke promoted a contest titled “Coke Secret Formula” which was held in 10 malls across the US on Black Friday to “encourage” smartphone users to use SCVNGR to search for hidden shopping experiences and unlock rewards.,[object Object]
What’s Next?,[object Object],Social gaming for job searches.,[object Object],Locomatrix: Treasure Hunt and Bombs Away,[object Object],SpiritVille:  Show your spirit by attending campus events!,[object Object],S,[object Object],V,[object Object]
Conclusion / Questions,[object Object]

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