Marketing and promoting your self-published book. http://www.spoilrr.org

1. E-BOOK PUBLISHING Presented by Gini Graham Scott

2. My Background for E-Books Published over 50 books 20+ POD (Print-on-demand) books 12 e-books drawn from POD books Appearances on major media, including Oprah, Good Morning America Author of books on marketing, sales

3. Why E-Books Now Decline of traditional publishing Publishers downsizing, editors laid off Growing distribution networks Ease and low-cost of publishing Growing market – over 200,000+ e-books each year

4. Multiple Platforms for Book E-Book in a PDF format Print-on-Demand (POD) Kindle reader iPad Other book reader platforms Article excerpts

5. Advertising and Promoting Your E-Book

6. Ad and PR Approaches Classified ads – Craig’s list, news media for subject area Banner and text ads on Websites Google AdWords Seminars and Workshops Articles in print media or on Websites Radio/TV interviews

7. Creating a Website or Webpage Setting up page on your Website or a mini-Website Using a landing or “squeeze” page

8. Creating a Squeeze Page One long sales page (about 1000-20,000 words Compelling sales copy “Buy Now” buttons Autoresponder to collect e-mails Payment arrangement with PayPals, Amazon, credit card service Fulfillment page for downloading book file Stand alone Website or Website pages

9. Using the Social Media Major social media sites Linked In (links) Facebook (friends) Twitter (followers) Specialized social media (ie: Tribe Hollywood) Build up links, friends, followers Post announcement, events in groups Become part of ongoing conversations

10. Creating Workshops/Seminars Set up your own programs Promote through social networking sites like Meetup Do your own PR, marketing Offer program to other organizations Professional groups in your field Local organizations, like churches, business groups, community groups Various arrangements for programs(from free to a percentage of sales to paid gig)

11. Contacting the Media Using PR releases Using a query letter to invite interviews Sending an offering letter to offer articles(preference for free information) Using a PR Service, such as PRWire, BusinessWire, NewsMediaConnection Option to hire a publicist vs. doing your own PR Contacting the local and national media by phone

12. Contact Information Gini Graham Scott, Ph.D.Changemakers425 Broadway, #115, Santa Monica, CA 90401 (310) 943-7541 6114 La Salle, #358, Oakland, CA 94611 (510) 339-1625changemakers@pacbell.netwww.e-bookpublishing.com www.ginigrahamscott.com