This document summarizes the benefits and opportunities for sponsors of the Kick It 3v3 soccer tour, which hosts tournaments in 60 cities across North America. The tour attracts over 80,000 players and 400,000 spectators annually. Sponsorship packages are available at the local, regional and national levels and provide branding, marketing and on-site activation benefits such as signage, product sampling, and inclusion in tournament materials. The largest sponsorship is the national tour title sponsorship, which provides top billing across all tour marketing and events.
4. Allan Houston Janet Jackson Nick Carter Adrienne Bailon of The Cheetah Girls Chamillionaire BEST Athletes, Coaches & Entertainers Rasheed Wallace Joakim Noah Corey Brewer Reggie Bush DeAngelo Hall Marques Colston Jason Campbell Andy Roddick Justine Henin Bob & Mike Bryan Fernando Gonzalez Basketball Football Coaching Tubby Smith Andy Kennedy Steve Kragthorpe Tom Crean Tennis Entertainment
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9. 2009 Kick-It 3v3 Tour* *All figures based on 60 city tour with 200 teams per event and 6 players per team. ** Based on the Neilson and Arbitron average reach of 1,477,523 in the 60 markets, not the actual ratings for individual spots. *** Based on internal BEST estimate and the lifetime of impressions for an affinity t-shirt. **** Calculated from LiveStatsNET case study with 11,268 average hits per day (BEST) & over 22% returning to the site more than twice. ***** Estimated 75% viewing based on mail delivery and other problems; 3 times viewed based on opening, filling out registration, and sending it in to BEST. Tour Impressions Estimated Media Impressions** (Average household reach of 1,477,523 x 60 markets) Event T-shirts*** (80,000 shirts x 200 people viewing) Permanent Web Banner**** (estimated 500,000 page views per month for 6 months) On-Site Impressions (480,000 spectators/players on-site x 25 impressions per event) Game Day Announcements (15 announcements per event x 480,000 spectators/players) x 25 % presence each hour Registration Forms***** (15,000 forms x 60 markets x 75% viewed x 3 times viewed) Sponsor logo on all correspondence (post-cards/emails/flyers – 5,000 per city x 3 times viewed) Truck Wrap – Moving Billboard (10,000 impressions per week x 16 weeks x 6 trucks) Estimated Total Impressions 88,651,380 16,000,000 3,000,000 1,800,000 2,025,000 900,000 125,336,380 12,000,000 960,000
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12. Email Blasts Logo on Participant T-shirts Promotional Elements On-Site Promotional Tent On-field Signage
13. Email Blasts Promotional Elements Registration Forms Web Banner and Logo placement FOR IMMEDIATE RELEASE Contact: Kendra Calvert Charlie Bernard Blue Equity, LLC 5W Public Relations Tel: 502.588.7159 Tel: 212.584.4278 [email_address] [email_address] CROCS, INC. SIGNS ON AS AN OFFICIAL SPONSOR OF THE WORLD’S LARGEST 3ON3 SOCCER EVENT – THE 2008 KICK IT TOUR PRESENTED BY TCI Leading Footwear Brand to Host 80,000 participants and 400,000 spectators in Multi-City Tour LOUISVILLE, KY, January 7, 2008 – Blue Equity, LLC ( www.blueequity.com ) announced today that leading footwear brand, Crocs, Inc., will be an official sponsor of the 2008 “Kick-It” Tour, the world’s largest 3on3 Soccer event. Organized by Team Championships International (TCI), a subsidiary of Blue Equity, the nationwide tour is expected to attract an estimated 80,000 participants and 400,000 spectators. The tour will begin April 26, 2008, and will include cities such as Atlanta, Chicago, Dallas, Denver, Milwaukee, Philadelphia, Tampa, and Tulsa. Each year the tour culminates with a World 3v3 Soccer Championships at Disney’s Wide World of Sports complex in Orlando, Florida. This year’s championship will take place on January 18-21, 2008 with more than 1,000 teams, 6,000 players and 30,000 spectators. Crocs will be giving away a pair of crocs to all winning teams from each division as well all providing all participants with a coupon for free shipping and handling on future online orders. The pairing of the Crocs brand, with the largest 3on3 Soccer event in the world is a great fit. Like the footwear brand, the Kick It Tour appeals to all ages and genders. The tour’s divisions are broken into competitive and recreational divisions as follows: 5-19 year olds, co-ed, adult, and over 30. “ From young children to adults, the success of ‘Kick It’ speaks to the growth of the participatory sports platform,” said Dan Cramer, CEO of Team Championships International. “Our Kick It tour continues to reach more communities every year because of demand from the participants.” The tour is one of TCI’s flagships events, in addition to their “Hoop It Up” and “Let It Fly” participatory sports tours. Currently producing over 125 events, TCI’s tours are collectively the largest in the world of their kind. Since their inception, they have attracted approximately 2 million participants and 12 million spectators. For more information on the 2008 “Kick It” tour, please visit www.kickit3v3.com Press Releases
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BEST Experiential Properties has been America’s leader in grassroots national sports tours for 20 years. We produce 120 festive sports events on an annual basis across North America, serving athletes, their friends and families, corporate sponsors and communities. Client Benefits: Introduction to BEST Experiential Properties](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)