This case study looks at Marquette University. A college that uses Sprout to standardize social media management across departments including admissions, athletics & alumni relations. Read their success story!

1. CLIENT SUCCESS STORY
Marquette + Sprout Centralize Strategy,
Enhance the University Social Experience
Marquette University’s Facebook and Twitter profiles have rapidly grown, and they
quickly recognized that social media is an increasingly effective and relevant way to
communicate with more than 11,000 enrolled students, 110,000 worldwide alumni and
thousands of prospective students. Marquette’s multiple departments each manage their
own social channels and profiles, so the school needed a tool that streamlined
communication, improved team workflow across the university, helped foster a consistent
social experience for their audience and accurately measured results.
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

2. Quick Facts
Challenges
Location
Milwaukee, Wisconsin
Like many higher educational institutions, Marquette faced
mounting challenges in their social media efforts across
departments, that in some cases, included:
• No Standardization: Siloed social profiles, divergent messages, slow
responses, duplicate efforts led to overall inefficiencies.
• Disjointed Implementation: Varied social voices, publishing tactics and
measurement practices hindered ability to define success.
• No Strategic Oversight: Divisions required independence to engage
Founded
1881
Student Population
respective audiences, which led to limited consistency.
Strategy & Implementation
Marquette tapped Sprout Social as a centralized platform to
enable social media collaboration among the University’s multiple
departments. Using the platform, Marquette was able to:
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• Bring multiple departments on to one centralized platform to
Alumni Population
• Develop best practices for all social communication to ensure the
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encourage team collaboration, consistent messaging and streamlined
strategy implementation.
University brand is positioned as a leader in higher education.
• Give individual departments flexibility to engage their own communities
but with increased visibility among the University’s social strategy leads.
• Create consistent goals and success metrics for all social
Faculty
1.2K
communication, brand messaging and analytics in the short term.
• Implement uniform reporting among all departments so comparisons
can be made and needed improvement can be discovered.
sproutsocial.com
1.866.878.3231
sales@sproutsocial.com

3. Highlights
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Results
Since using Sprout Social, the Marquette team has better
positioned the University for long term success by increasing
social engagement with past, present and prospective
students. In 14 months, major successes include:
Social Impressions
• Improved workflow by assigning tasks, viewing team activity in real-time
200K
and sharing customer information within Sprout.
• Sprout’s task assignments seamlessly turn social exchanges into
support tickets and easily captures queries with just one click.
Unique social users
• Consistent reporting across all departments measures success and
350K
quickly identifies gaps.
• Social channels now seamlessly educate a variety of audiences and
position the university as a social leader in higher education.
Social interactions
tracked and recorded
15
Team members unified
on Sprout platform
10
Departments aligned
on engagement,
publishing, analytics
Learn how Sprout can help centralize your social efforts and
increase your brand engagement at sproutsocial.com