It's easy to get stuck in a short-term online marketing mindset. But while it may be tempting to cut corners and skip some steps, here are four reasons you should keep your customer's best interest in mind and focus on lasting value.

1. Four Reasons You Should Avoid a
Short-Term Marketing Mindset

2. It’s easy to get stuck in a
short-term
online marketing mindset.
!
But while it may be tempting to
cut corners and skip some steps,
here are four reasons you should
keep your customer’s best interest
in mind and focus on offering
lasting value.
!
!

3. 1. Infographics
are helpful,
but if not tied
to a larger
strategy, will
be short-lived.

4. 1. Infographics
are helpful,
but if not tied
to a larger
strategy, will
be short-lived.
Offer follow-up content to keep readers coming back for more.

5. 2. Getting visitors
to your site
is one thing;
keeping them
coming back for
more is another.

6. 2. Getting visitors
to your site
is one thing;
keeping them
coming back for
more is another.
Provide so much great content visitors can’t read it all in just one visit.

7. 3. It usually takes
hearing a message
SEVEN
times before
the customers
remembers it.
https://www.flickr.com/photos/fragiletender/

8. Tell a consistent & compelling story that will stick with your customers.
https://www.flickr.com/photos/fragiletender/
3. It usually takes
hearing a message
SEVEN
times before
the customers
remembers it.

9. 4. You can’t develop brand ambassadors with
one piece of content.

10. 4. You can’t develop brand ambassadors with
one piece of content.
Empower customers to share your brand with their connections
by providing them with great content.

11. Quality
consistency
&
are key to grabbing
attention and keeping it.

12. Want to contact us? Here are some ways to do it.
hello@spyglassdigital.com
spyglassdigital.com