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Copyright © 2012 Fast Track Sites, All Rights Reserved
SEARCH ENGINE
                                           OPTIMIZATION


                                GLOBAL SEO               LOCAL SEO




Copyright © 2012 Fast Track Sites, All Rights Reserved
LOCAL SEO




                       Targeting a specific area within a city, state or multiple cities.




Copyright ©2012 Fast Track Sites, All Rights Reserved
DETERMINING PROPER
                                     KEYWORDS

                     Target Specific              General              Number of
                         Areas                 Keyword Search           Searches
                       For Example :              Instead of One     Both Globally and
                      Keyword Phrase                Specifically     Locally, depending
                     ‘Plumber College             Tailored to your    on your keyword
                      Station Taxes’.                   City                type.




Copyright ©2012 Fast Track Sites, All Rights Reserved
OPTIMIZED INTERNAL PAGES

                            “All the usual rules of Regular SEO applied to Local SEO”




             Keyword                  Keywords 2            Inside Body of       Internal Linking
           Density of 3%               Times in                the Page
                                      Description


                         Keyword 2
                        Times in Title
                                                                             From Blog      From
                                                                               Posts      Home Page


                                                         Bold         Italic                 Address on the
                                                        Keyword      Keyword                     Site

Copyright ©2012 Fast Track Sites, All Rights Reserved
GOOGLE LOCAL/PLACES



                                                        Hours




                                                      Listing for
                                      Address –     each location
                                       The Most          – All      Website
                                      Important
                                                     information
                                                       entered

                                                         Phone
                                                        Number



Copyright ©2012 Fast Track Sites, All Rights Reserved
WEBSITE DIRECTORIES




                                   DMOZ                 Yahoo Directory



                                                 Any Other
                                                Directory for
                                                Your Business

Copyright ©2012 Fast Track Sites, All Rights Reserved
CONTACT A SEO PRO




            There is a lot more information not listed here and there is lot more we can go over
                 with you. In order to get obtain information, please feel free to contact.




Copyright © 2012 Fast Track Sites, All Rights Reserved
http://www.fasttracksites.com

                                                sales@fasttracksites.com

                                                http://www.facebook.com/FastTrackSites

                                                http://www.twitter.com/FastTrackSites

                                                https://plus.google.com/109138422227240010088

                                                http://www.youtube.com/FastTrackSites




Copyright © 2012 Fast Track Sites, All Rights Reserved

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What is Local Search Engine Optimization

  • 1. Copyright © 2012 Fast Track Sites, All Rights Reserved
  • 2. SEARCH ENGINE OPTIMIZATION GLOBAL SEO LOCAL SEO Copyright © 2012 Fast Track Sites, All Rights Reserved
  • 3. LOCAL SEO Targeting a specific area within a city, state or multiple cities. Copyright ©2012 Fast Track Sites, All Rights Reserved
  • 4. DETERMINING PROPER KEYWORDS Target Specific General Number of Areas Keyword Search Searches For Example : Instead of One Both Globally and Keyword Phrase Specifically Locally, depending ‘Plumber College Tailored to your on your keyword Station Taxes’. City type. Copyright ©2012 Fast Track Sites, All Rights Reserved
  • 5. OPTIMIZED INTERNAL PAGES “All the usual rules of Regular SEO applied to Local SEO” Keyword Keywords 2 Inside Body of Internal Linking Density of 3% Times in the Page Description Keyword 2 Times in Title From Blog From Posts Home Page Bold Italic Address on the Keyword Keyword Site Copyright ©2012 Fast Track Sites, All Rights Reserved
  • 6. GOOGLE LOCAL/PLACES Hours Listing for Address – each location The Most – All Website Important information entered Phone Number Copyright ©2012 Fast Track Sites, All Rights Reserved
  • 7. WEBSITE DIRECTORIES DMOZ Yahoo Directory Any Other Directory for Your Business Copyright ©2012 Fast Track Sites, All Rights Reserved
  • 8. CONTACT A SEO PRO There is a lot more information not listed here and there is lot more we can go over with you. In order to get obtain information, please feel free to contact. Copyright © 2012 Fast Track Sites, All Rights Reserved
  • 9. http://www.fasttracksites.com sales@fasttracksites.com http://www.facebook.com/FastTrackSites http://www.twitter.com/FastTrackSites https://plus.google.com/109138422227240010088 http://www.youtube.com/FastTrackSites Copyright © 2012 Fast Track Sites, All Rights Reserved