1. Project
Shawn Quait, RN | E-Marketing Sponsored by HIT com

2. Purpose of Blog
Provide a forum to share health IT
• Concepts
• Research
• Ideas
• Innovations
• Career Information

3. Target Market
Target Group of Blog
Health informatics
professionals from any
combination of business,
healthcare, and
technology backgrounds in
North America

4. HITenlightenment Strategy
Platform Mashup
HITenlightenment
Google Analytics LinkedIn
Slideshare

5. HITenlightenment Strategy
Why WordPress?
• 40% market share of all blogs1
• Easy to setup and use
• Plug-ins available to easily integrate with major
social media platforms (e.g. LinkedIn, Twitter,
Facebook, YouTube etc.)
• Low cost (Basic version is free use)
• Other major social media platforms have
WordPress plugins (e.g. LinkedIn)
1. http://wpcandy.com/presents/a-look-at-wordpress-market-share-numbers

6. HITenlightenment Strategy
Features
About Me/Banner Share post plug-ins
Custom
domain for
SEO
Subscribe to blog
RSS or Email plug-in
Connect to LinkedIn
personal profile

7. HITenlightenment Strategy
Platform Mashup
HITenlightenment
Google Analytics LinkedIn
Slideshare

8. Linked In Strategy
(1 of 2)
Integrated blog
with LinkedIn using
WordPress plugin
Anything posted to
HITenlightenment.com
also displays on
LinkedIn profile

9. Linked In Strategy
(2 of 2)
Identified key
LinkedIn groups to
promote in I am in
Phase 1
75 members Phase 2: Phase 2
478 members
Segmented
LinkedIn groups
based on number
of members
Posted to groups
Phase 4 Phase 3
starting with the 125,680 members 1630 members
smallest number of
members first to
refine blog design

10. Linked In Results
Before HIT After HIT
enlightenment enlightenment

11. HITenlightenment Strategy
Platform Mashup
HITenlightenment
Google Analytics LinkedIn
Slideshare

12. Slideshare Profile

13. Slideshare and HITenlightenment
Slideshow posted to
Slideshare is
viewable directly
from blog

14. SlideShare and LinkedIn
Slideshow from
Slideshare is
viewable directly
from LinkedIn
profile

15. Slideshare Strategies
Positioned
HITenlightement
as content sponsor
Links embedded to
HITenlightenment.com
and LinkedIn

16. Slideshare Results
One Presentation
46 views in
2 weeks

17. HITenlightenment Strategy
Platform Mashup
HITenlightenment
Google Analytics LinkedIn
Slideshare

18. Google Analytics Results
(1 of 2)
A
C
B
Week Promotion Strategy Response (Conversion rate)
A 1 First post. Sent out email to 20 people in my office. 85% (17/20) over 1 day
B 2 Promoted first post through to two LinkedIn groups 8% (16 /75) over 2 days
• RNAO ehealth Champions – 52 members
• ONIG – 23 members
C 3 Promoted second post through two LinkedIn groups 3% (15/ 478) over 2 days
• HIMMS Ontario Chapter -219 Members
• COACH - 259 Members

19. Google Analytics Results
(2 of 2)
D
E
Date Promotion Strategy Response (Conversion rate)
D Week 4 Podcast presentation to MBA class. Embeded 24 visits on first day
presentation in blog using Slideshare. 7 visits on second day
E Week 5 Guest post from health informatics key influencer. No 4 visits over 2 days
other promotion except post to blog

20. Google Analytics Results
Promotion Market Size: Conversion Rate:
Approximately 600 people 14% (84/600)

21. Learning
(1 of 2)
• Do not discount the power of email (high conversion
rate)
• Smaller niche LinkedIn groups may offer more
engagement on your blog than larger groups
• Monitoring your blog analytics can really help you
understand what is working and what is not
• There are lots of blog spammers out there (Be sure to
moderate posts carefully and use a spam blocking plug-
in)

22. Learning
(2 of 2)
• Use an SEO plug-in to help your blog better index in search
engines like Google
• New blogs require a promotion strategy for any traffic to
occur
• WordPress is awesome (Click here to start your WP blog
today)
• Blogging is fun!

23. Further Questions
Connect with me via LinkedIn > Click here

24. Helpful Links
• www.slideshare.com
• www.wordpress.org or www.wordpress.com
• www.linkedin.com
• www.googleanalytics.com
• Subscribe to my blog at
www.HITenlightenment.com