Recommended
More Related Content
Featured
Featured (20)
Finding Non Obvious Trends
- 1. Finding Non Obvious Trends Podcast: Play in new window | Download Marketing Podcast with Rohit Bhargava Trends are funny things. People spend their entire careers trying to spot them, but more often than not, the prognosticators are either wrong or simply stating something that's become obvious to others. It's kind of funny too because those same folks are often the first to erroneously pronounce when a trend is no longer a trend. I remember many years ago when the mainstream media jumped on the trend of blogging and then certainly were some of the first to tell us that blogging was dead. In reality, neither was true because simply pointing out a trend often belies the true meaning of why it came into existence in the first place. My guest on this week's podcast is Rohit Bhargava, trend curator, founder of the Influential Marketing Group and author of the new book Non Obvious: How to Think Different, Curate Ideas Predict the Future. Bhargava uses a method for unearthing what he calls the non-obvious trend in a way that helps you focus on why a trend is a trend and why people often miss the real opportunities behind them. Questions I ask Rohit:
- 2. What is your methodology for finding trends? Is it considered lucky for someone to fall upon a trend early? How can you think about trends that may not apply to your business' industry? What you'll learn if you give a listen: how to buy followers on instagram How to find some of the non-obvious upcoming trends How to avoid the pitfalls of trend predicting What a "reluctant marketer" is and how to use this idea to your advantage Don't miss a single word! Complete the form and we will send you articles just like this every week.