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Internet & Social Media Outreach

                     For ISKCON
“We can use
everything”
   So go on with your
    organization for distribution
    of my books through press
    and other modern media and
    Krishna will certainly be
    pleased upon you. We can
    use everything -- television,
    radio, movies, or whatever
    there may be -- to tell about
    Krishna.
Your Online World
   Website(s)
   Social media presence
   Virtual Temple/Classroom
   Searchability
   Advertising
   Sales
   Communications
   Relationships
Connecting people
   Connecting people to Krishna consciousness
   Connecting people to your center, project etc.
   Connecting people to KC resources
   Connecting people to seva
   Connecting people to each other
A Few Quick Tips
Web 2.0

   Harnessing
    Collective
    Intelligence
   Rich User
    Experiences 
   Leveraging the
    Long Tail
   Perpetual Beta
Usability
   Get this book
Use a CMS




http://www.socialtechnologyreview.com
Design for SmartPhones
   Smartphone version of your website




   QR Codes on your printed material
Broadcast & Teach
   Webcams
   Webinars
   Teleconferencing
   E-learning
Social networks 1.1
Social networks 1.1
Social networks 1.1
Going social                  =             Two Way

Digital tools for discussing and sharing information between
                                                       people
Social networks 1.1
Some Stats

   Half of US
    population has
    a social media
    profile
   About 1/3 on
    Facebook
Engagement Plan
   What will you publish?
   Where will you publish?
   How often will you publish?
   Balance content types
   Integrate with traditional channels
         Website
         Newsletter
         Emails
         Event
         RSS feed
Engagement Plan

                   o
              i de
         h   V
  P   us
 Pu
  sh
       Ph
         ot
           os
Engagement Plan

                   o
              i de
         h   V
  P   us
                                      CONTENT TABS
                                      • Wall Posts
             CONTENT TOPICS           • Status Updates
             • Relevant news          • Photos
             • Volunteer activities   • Videos
             • Events                 • Notes/Blog
             • Spiritual Education    • Events
             • Donate opportunities   • Cause
                                      • Discussions
 Pu
  sh
       Ph
         ot
           os
Engagement Plan

                   o
              i de
         h   V
  P   us
                                  CONTENT TABS
                                  • Wall Posts
             CONTENT TOPICS       • Status Updates
             • Wildlife Release   • Photos
             • Wildlife Intake    • Videos
                                  • Notes/Blog
                                                     Automated
             • Education
             • Events             • Events
             • Donate             • Cause
                                  • Discussions
 Pu
  sh
       Ph
         ot
           os
Engagement Plan

                          o
                     i de
                h   V
         P   us
                                             CONTENT TABS
                                             • Wall Posts
                    CONTENT TOPICS           • Wall Status Updates
                    • Relevant news          • Photos
                    • Volunteer activities   • Videos
                                             • Notes/Blog
                                                                     Automated
                    • Events
                    • Spiritual Education    • Events
                    • Donate opportunities   • Cause
                                             • Discussions
      Pu
        sh
              Ph
                ot
                  os




Feed facebook conversations with your stakeholders to website to close the loop
Facebook Places

   Fan Pages
   Groups
   Events
   Causes
   Questions
   Apps
Social networks 1.1
Offer incentives
BE A FACEBOOK GURU
   Custom design your Fan page
   Post as your official Fan page not your personal page
   Post updates during “Prime Time”
   Love photos and video
   Integrate your website and other applications
Integrate
Encourage visitors to “Check In”
   Foursquare
   Facebook places
   Google +
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1
Social networks 1.1

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Social networks 1.1

  • 1. Internet & Social Media Outreach For ISKCON
  • 2. “We can use everything”  So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything -- television, radio, movies, or whatever there may be -- to tell about Krishna.
  • 3. Your Online World  Website(s)  Social media presence  Virtual Temple/Classroom  Searchability  Advertising  Sales  Communications  Relationships
  • 4. Connecting people  Connecting people to Krishna consciousness  Connecting people to your center, project etc.  Connecting people to KC resources  Connecting people to seva  Connecting people to each other
  • 5. A Few Quick Tips
  • 6. Web 2.0  Harnessing Collective Intelligence  Rich User Experiences   Leveraging the Long Tail  Perpetual Beta
  • 7. Usability  Get this book
  • 9. Design for SmartPhones  Smartphone version of your website  QR Codes on your printed material
  • 10. Broadcast & Teach  Webcams  Webinars  Teleconferencing  E-learning
  • 14. Going social = Two Way Digital tools for discussing and sharing information between people
  • 16. Some Stats  Half of US population has a social media profile  About 1/3 on Facebook
  • 17. Engagement Plan  What will you publish?  Where will you publish?  How often will you publish?  Balance content types  Integrate with traditional channels  Website  Newsletter  Emails  Event  RSS feed
  • 18. Engagement Plan o i de h V P us Pu sh Ph ot os
  • 19. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Status Updates • Relevant news • Photos • Volunteer activities • Videos • Events • Notes/Blog • Spiritual Education • Events • Donate opportunities • Cause • Discussions Pu sh Ph ot os
  • 20. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Status Updates • Wildlife Release • Photos • Wildlife Intake • Videos • Notes/Blog Automated • Education • Events • Events • Donate • Cause • Discussions Pu sh Ph ot os
  • 21. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Wall Status Updates • Relevant news • Photos • Volunteer activities • Videos • Notes/Blog Automated • Events • Spiritual Education • Events • Donate opportunities • Cause • Discussions Pu sh Ph ot os Feed facebook conversations with your stakeholders to website to close the loop
  • 22. Facebook Places  Fan Pages  Groups  Events  Causes  Questions  Apps
  • 26. Custom design your Fan page  Post as your official Fan page not your personal page  Post updates during “Prime Time”  Love photos and video  Integrate your website and other applications
  • 28. Encourage visitors to “Check In”  Foursquare  Facebook places  Google +

Editor's Notes

  1. enhancement and expansion of the BBT’s electronic media, especially Krishna.com, the world’s most popular Vaishnava website Since 1997 talented support of many second-generation Krishna devotees, Krishna.com has grown to be the world’s leader among websites dealing with various approaches to Vedic philosophy and culture. Over 3,600 people visit Krishna.com every day (54% of these people are brand new visitors)
  2. - The Web and all its connected devices as one global platform of reusable services and data - Data consumption and remixing from all sources, particularly user generated data - Continuous and seamless update of software and data, often very rapidly - Rich and interactive user interfaces - Architecture of participation that encourages user contribution