SlideShare una empresa de Scribd logo
1 de 31
 
Founded: 1985
 
 
 
Tim Berners-Lee
Reserve your flights and check on flights  on the Internet
Apply for a mortgage on the Internet
Schedule a pick up of my express parcels on the Internet
Digital Marketplace
Hindsight is 20/20
Focus on User Experience
High Pressure Leadership
Brand =Trust
Understand  the market
Understand the Value Chain The Computer Industry circa 1980  Vertically Integrated - Value Proposition: “the best computer” Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction VERTICAL INTEGRATION Sales & Distribution Application Software Operating System Computer Chips Competition
Understand the Value Chain  The New Horizontal Computer Industry – Circa 1995 Value Proposition: Wintel enables lower prices & commoditization Sales & Distribution Application Software Operating System Computer Chips Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction Retail Stores Super Stores Internet Word Adobe SAP WordPerfect DOS Windows Unix Mac OS2 Compaq Dell IBM Apple Intel Motorola RISC Etc
Sales & Distribution Application Software Operating System Computer Chips Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction Retail Stores Super Stores Internet Word Adobe SAP WordPerfect DOS Windows Unix Mac OS2 Compaq Dell IBM Apple Intel Motorola RISC Etc Competition Competition Competition Competition Competition
Sales & Distribution Application Software Operating System Computer Chips Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction Retail Stores Super Stores Internet Word Adobe SAP WordPerfect DOS Windows Unix Mac OS2 Compaq Dell IBM Apple Intel Motorola RISC Etc Inter-operability
Understand  the market Timing (and luck)_ Crossing the chasm
Innovators Early Adopters Late Mainstream Laggards Inspired from Geoff Moore’s Crossing the Chasm THE CHASM
Power of the Duo
Danger of thinking  in the box
Danger of thinking  in the box Extrapolating from past success can be an illusion
Truly remarkable innovation is a driven by talent and freedom to think (very) different
Risk is not to take risk
Experiment Dare to discover  Connect the dots Failure is learning (unless…) Risk is not to take risk
Dec 15,1997 + $430M
DNA Matching
DNA Matching
DNA Matching

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IIT Kharagpur NeXT

  • 1.  
  • 3.  
  • 4.  
  • 5.  
  • 7. Reserve your flights and check on flights on the Internet
  • 8. Apply for a mortgage on the Internet
  • 9. Schedule a pick up of my express parcels on the Internet
  • 12. Focus on User Experience
  • 15. Understand the market
  • 16. Understand the Value Chain The Computer Industry circa 1980 Vertically Integrated - Value Proposition: “the best computer” Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction VERTICAL INTEGRATION Sales & Distribution Application Software Operating System Computer Chips Competition
  • 17. Understand the Value Chain The New Horizontal Computer Industry – Circa 1995 Value Proposition: Wintel enables lower prices & commoditization Sales & Distribution Application Software Operating System Computer Chips Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction Retail Stores Super Stores Internet Word Adobe SAP WordPerfect DOS Windows Unix Mac OS2 Compaq Dell IBM Apple Intel Motorola RISC Etc
  • 18. Sales & Distribution Application Software Operating System Computer Chips Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction Retail Stores Super Stores Internet Word Adobe SAP WordPerfect DOS Windows Unix Mac OS2 Compaq Dell IBM Apple Intel Motorola RISC Etc Competition Competition Competition Competition Competition
  • 19. Sales & Distribution Application Software Operating System Computer Chips Source: Andy Grove presentation at NeXT in July 1993 Copyright Dominique Trempont – No reproduction Retail Stores Super Stores Internet Word Adobe SAP WordPerfect DOS Windows Unix Mac OS2 Compaq Dell IBM Apple Intel Motorola RISC Etc Inter-operability
  • 20. Understand the market Timing (and luck)_ Crossing the chasm
  • 21. Innovators Early Adopters Late Mainstream Laggards Inspired from Geoff Moore’s Crossing the Chasm THE CHASM
  • 23. Danger of thinking in the box
  • 24. Danger of thinking in the box Extrapolating from past success can be an illusion
  • 25. Truly remarkable innovation is a driven by talent and freedom to think (very) different
  • 26. Risk is not to take risk
  • 27. Experiment Dare to discover Connect the dots Failure is learning (unless…) Risk is not to take risk
  • 28. Dec 15,1997 + $430M