1. Your Marketing & Media Resource Partners Combined Services Overview Visit us online at www.synergixx.com
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8. Call Center Management Inbound Call Center Management We know that the best way for call center agents to sell your product is to ensure that they fully understand not only what they are selling, but also why they are selling. This means that all agents understand the philosophy and background behind each product. They know the company that is producing it and have a comprehension of all aspects of the product itself. In order to ensure this, we conduct training seminars on an on-going basis; develop a training compendium which will serve as a resource for all customer contact centers; and create proper documentation materials to help maintain your performance during high cycles of call center turn over and slow seasons. As the campaign expands, the number of call centers associated with your campaign will increase as well; inbound, outbound, customer service, etc. Whether it’s during our weekly calibration calls, separate conference calls with call center agents and management, or in person: training never ends. It is constant in everything we do and with every call center partner we use. We offer comprehensive script writing and offer configuration services. We have found that a script is only as good as the offers, and vice versa. Our industry experience with over 100 successful soft offer ingestible/beauty products scripts allows us to see which offers work best with which products, and at which call centers. This will be applied to the offers we create for your campaign, ensuring maximum conversion.
9. Call Center Management Quality Enhancement One service that sets us apart from the competition is our experienced Quality Assurance Department. You will have highly trained and experienced Quality Enhancement specialists working on your campaign at all times. They will provide insightful and efficient call monitoring to ensure that your call centers are accurately representing your product and company, as well as maximizing every sale possibility. We follow this monitoring and test calling with extremely detailed reports outlining over 35 different areas of the call, graded and ready for immediate feedback and corrective action or praise if applicable. The third step in our Quality Enhancement process is joint calibrations between our staff and the call centers. This is when we discuss sales tactics, quality, and efficiency in a collaborative environment that ultimately improves call center performance. Recovery – Direct Mail Oftentimes, potential buyers can be won back later on through an outbound recovery campaign. To win back these callers, we utilize multiple outlets to develop an outbound strategy that best fits your campaign, thereby turning your dormant database into a profitable asset. We do this by utilizing a combination of outbound call centers, direct mail campaigns and email. Recovery should also be done on all of the customers who were either one time orders or a continuity drop off. Analytics On a daily basis, we provide you with detailed reports designed so that you can easily see your campaign’s profitability. We use these reports on our end to spot trends and even potential problems before they become detrimental to your campaign. We also use them to track your results over time, providing you with a detailed analysis of how the campaign is progressing. An Account Director will sit down with you prior to the start of your campaign to go over these reports and ensure that they include all information that you would like to see.
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11. Sample Analytical Report The above is an example of a daily report that we generate for one of our existing clients. This report allows the client to see exactly what is going on in their campaign in terms of sale conversions, up sells, and call handling, or service rate. As you can see, we present data in a format that is easy to read and follow. This allows clients the ability to focus on other aspects of their campaign, rather than spending hours each day sifting through call center reports, trying to follow performance. We work with each client separately to determine specifically which metrics they would like to see in their reports: no two client reports are exactly the same, but rather are tailored to fit each particular campaign. This means that you are seeing exactly what you would like to see, rather than just seeing the data that someone else thought was important. 14% 18% 19% 18% 14% 18% 14% 12% Add-on % 100 16 14 12 15 16 13 14 Add-on upsells 20% 22% 19% 23% 19% 23% 19% 22% Cross sells % 137 18 14 15 20 21 24 25 Cross sells $9259 $1444.00 $1272.00 $1,209.00 $1,586.00 $1354.00 $1,361.00 $1,233.00 Revenue 36% 36% 41% 31% 41% 32% 35% 38% Conversion 720 88 96 65 139 91 127 114 Sales 92% 91% 91% 93% 95% 93% 91% 92% Service rate 148 22 20 15 17 17 33 24 Abandoned calls 1832 223 215 195 323 269 331 276 Calls answered 1980 245 235 210 340 286 364 300 Calls in Total 11-Mar 10-Mar 9-Mar 8-Mar 7-Mar 6-Mar 5-Mar Week Ending 3/11/2010
12. The Buzz The Industry’s Best Kept Secret! “ It was a real pleasure working with you and your entire crew this past week. I really like the way you run your operation. I hope you will be happy with all the material; I have no doubt that you will turn it into a masterpiece.” Joe Theismann, NFL Football Champion -Triple Action TV commercial “ Synergixx is the answer. They took me from concept development to on-line marketing materials that have doubled my sales in just a few short months. They set me up with beautiful color catalogs, brochures, product FAQs and web art. I highly recommend them for all your marketing needs.” Dr. John Taylor, California Natural Wellness Centers of America “ Synergixx’s industry expertise, resourcefulness, production savvy and ingenuity, combined with state of the art production facilities and talented staff turned out a successful TV infomercial in less than a month. Synergixx is exactly the kind of company I want working for me.” Damon Alberts, Philadelphia CCFV, Inc .
13. The Buzz The Industry’s Best Kept Secret! “ Synergixx not only produced a great show for me, they executed highly successful media buys and guided me to the right call center. They also created special brochures and relabeled my product; decisions which really made the difference in my campaign. I highly recommend using Synergixx!“ Ty Larson, California Angel Herbs, Inc. “ Working with Synergixx over the years has been a great experience. They get the work done in a timely manner, are very creative and always professional. A true pleasure!” Sherry Granader, Texas Spokesperson and TV Host “ Your boundless energy, enthusiasm, and good will were remarkable throughout the project.” Melanie Stewart, New Jersey MSDT, Inc.