srj project

CHAPTER I

INTRODUCTION

TO THE PROJECT

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TALIPARAMBA ARTS AND SCIENCE COLLEGE KANNUR UNIVERSITY

INTRODUCTION TO THE PROJECT
I have taken up this project work as a part of my degree in „Bachelor of
Business Management Course, so to relate the theoretical studies with that
of the practical work done in the organization. I have done my project work
in the Calicut tile co.
In 1879 the Calicut tile co. was incorporated and the circumstance
leading to the information of the company is narrated under.
The co. was started in 1878 at feroke; the town of clay industries. The
founder of the co. was Mr. Soma Sundharan Chettiyar, the great millionaire
from Ceylon. And then company was taken over by Mr. V.S. Nadarasa
Mudhaliyar from Mr. Soma Sundhara chettiyar. In 1982 the present
management takes the co. now there are 8 partners for the co. and mainly
two partners are managing the co.

OBJECTIVE OF THE STUDY
To study the general organizational functions and various department of the
company.
To understand the growth of tile industry in India.
To study the production department and its performance.
To study the performance of the organization.
To suggest measures for the development of the CTC
METHODOLOGY

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A report on the descriptive study conducted at the calicut Tile co.,
Feroke, Kozhikode is a project work that depends heavily on data
collection particularly through observation the source of data are primary
and secondary
PRIMARY SOURCES
Observation
Consolation with the managers of various departments like production, HR
etc.

SECONDARY DATA
Report from various departments.
Report from other external magazines and internet.
Policy manuals.

LIMITATION
The major constraint was the duration of the study was only 21 days.
Couldn‟t spend much time with top executives because of their busy
schedule.
Due to absences and hesitation to talk openly by the employees it was
difficult to collect accurate data.

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CHAPTER II

INDUSTRIAL

PROFILE

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INDUSTRIAL PROFILE
Shelter is one of the basic requirements of man. Clay is one of the cheapest
raw materials to satisfy this basic requirement of man. For a very long time
man has been using clay for building purpose. Clay is basically an
administrative mineral with an exclusive property of mould ability in the
presence of water embankments etc. After reinforcement with straw, coir,
fibers, bamboo, splinters, of woods sharing. It was rather accidental
observation that clay when subjected to heating (firing) developed red color
along with high strength and stability. Development of this process led to
the production of clay products.
In South India the German Basel Mission has performed
a very important role in developing roofing tile industry or the Mangalore
pattern roofing tiles. In the present scenario, roofing tiles have become a
vital part of housing construction activity. By the end of 60‟s most of the
house used roofing tiles fur their houses. The last decade of the century
however showed more interest towards concrete roofs and tile market was
down, however it again picked up business as decorative tile walls and
floor tiles are in great demand now.
The Latin word tegula and its French derivative tile
mean quite precisely a roof tile of baked clay. The English tile is less
precise, for it can in addition be used of any kind of earthenware slab
applied to any surface of a building. The word „ceramics‟ comes from the
Greek word „keramos‟ meaning pottery: it is related to an old Sanskrit root
meaning to burn but was primarily used to mean „burnt stuff‟
The demand for tile is thus improving when compared
to the previous years; other clay products are also gaining importance in the
market. However some of the tile manufacturing companies have reached
saturation stage of its sales. They have to make changes in overall system
of production and distribution to enhance the sales
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THE INDUSTRY IN KERALA
Roofing tile industry in India has an age of almost 150
years. In India Mangalore pattern roofing tile factory was first established
in the year 1865 by Basel Mission (German Missionaries) who copied the
pattern of French tiles as in Marseilles. However first tile factory in Kerala
was set up in the year 1844 by German Missionaries and it was named as
“Common Wealth Trust Limited” or “COMTRUST”. Hundreds of factories
came in to existence in South West cost of the country. Since then the
industry has completed approximately one and quarter century of useful
service to country. The numerous rivers and backwaters of Kerala provided
cheap transport and so it is quite natural that a number of factories have
opened at Kollam, Calicut, Trissur and alluva. Thus employment was
generated. The abundance of clay was the other factor which contributed
for rapid expansion of tile industry in this part of state
A review of growth of tile industry in Kerala would
suggest the following stages of development. These stages are
* Period of First World War
* Inter war period
* The post second war period
Towards the end of 19th century the pioneer factory at
Kollam and Calicut was established. The pros iteration of tile factories,
especially in Trissur may be considered as the second stage in the
development of tile industry in Kerala. It‟s considered that third stage is the
period which small entrepreneurs became conscious of quality and started
introducing machineries. This is partially due to the development of local
engineering industry. As a result of mechanization could be implemented at
a faster rate.

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The factories established in the first stage of the
development in Calicut district was conceived of superior quality due to
better technological process and quality control techniques
The second stage of development witnessed a rapid
growth in the number of tile factories mainly in trissur district. Local
availability of quality clay and large managerial returns for the investment
can be probable reasons for such a change. Their working started almost as
a collage industry and not many changes has taken place as the time
passed. The technological advancement that has taken place in the other
industry has made no impact on the tile industry. The only forward step
that have taken in the replacement of mechanical process is by replacing
press, which they could increase the production capacity to 2 to 2.5 times in
an average. Even that change is yet to come in Kollam district.
In a large number of units intermittent kilns are still use
where high rate of fuel consumption is observed. In Trissur area majority of
units have started on a small scale and number of chambers of kiln are
limited. But subsequent introduction of revolving press has necessitated
increasing the capacity and few more champers was added
PROLEMS FACED BY CLAY INDUSTRY
For the last few decades the company has enjoyed a very
inscriptive market in the country especially in the Southern states. In olden
days industry was in Kerala and South Kerala, districts of Karnataka
States. However conditions have completely different now. Tile factory
have mushroomed through the country with much encouragement and
support from the respective Government. The old traditional markets are
fast dwindling and will soon disappear altogether in the very near future.
Even manufacturing good clay-building material to cater to local markets is
also having many problems. The company has to face keen completion
from manufactures of concrete blocks and locally available. Late rite

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stones which are now mechanically cut and finished and are being sold at
very low rate in the markets when compared to clay bricks. Apart from
these, the main critical problems faced by the industry are the non-
availability of good quality clays. Moreover there are environmental and
ecological problems faced by tile industry and which are bound to de-
stabilize the manufacturing operations consequently lead to loss of
production in the year to come.
Firewood, the fuel required for the industry is also becoming
scared with the present forest policy of the government and at present
industry has to depend on plantation firewood like rub wood and other
alternative fuels, for firing their kilns. The demand for roofing tile is
steadily on the degrees because of the change in lifestyle of the people.
While in olden days people used to construct houses by using timbers, the
present tendency is to go for roofs. This has drastically affected the demand
for Mangalore roofing tiles. If the industry is to survive man publicity has
to be given for the products manufactured by the industry, enlightening the
advantage of using Mangalore tiles over stopped concrete roofs which
would have a good thermal insulation and also increase the life of these
structures.
While on the other hand, the industry is suffered with few
problems relating to raw materials, environment etc. On the other hand
there is likely to be a slump in the market for clay product brought out of
industry. The situation has to be analyzed and steps taken to meet the
challenges, in light of these numerous problems being controlled by the tile
industry. It is necessary that, government should take steps and try to solve
the problems of this industry, which is one of the labor intensive industries
in India

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CHAPTETR III

COMPANY

Profile

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COMPANY PROFILE

NAME Calicut Tile Company

MANAGING PARTNER Mr. Muhammad
Mr. M.A Abdhul Azeez
YEAR OF ESTABLISHMENT 1878

BANKERS S.B.T Palayam

FINISHED PRODUCTS Roofing tiles
Flooring tiles
Bricks
Ventilator bricks
BRAND NAME Queens Brand

MAIN MARKET Tamil Nadu
Karnataka
NUMBER OF EMPLOYEES Around 300

GENERAL MANAGER K.M. Salman

The Calicut Tile Company is the pioneer of clay manufacturers in India. It
is started way back in the year 1878. It‟s still honored as the „first among
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the best of tiles company ‟situated near the historical sea fort of Calicut at
Feroke ,the companies name is indelibly printed in the industrial history of
the company.
CTC was founded by Mr. Somasundharam Chettiar a great millionaire
from Ceylon. At first only roofing tiles were produced due to non-
availability of better raw materials and machines. CTC was taken up by
Mr. Nadaraja Mudhaliar. They constructed new building and purchased
new machineries for producing more roofing tiles. The company becomes
famous by the middle of 1970‟s. Now the company is family owned
partnership. The company was taken by the present owners in 1982.
Providing a profitable as well as a beautiful alternative to concrete roofing,
the company re-defined the aesthetic concepts about buildings, with its
high quality classy QUEEN BRAND terracotta products unique in its
stunning varieties of products. QUEEN BRAND is not just a brand name in
the market but a trendsetter, leveraging the expertise earn through a legacy
of more than 100 years experience. We have fetched big shares in Bahrain,
UK, and Qatar markets apart from the domestic ones. The first company to
bring a lot of innovative tile products, we the CTC has been a revolution
through centuries.
QUALITY STANDARDS
CTC have been awarded the ISO certification recently by Moody
International, an US based quality certification of great repute. A daring
visionary behind the terracotta revolution, the company imparted
geographical significance to Feroke which later came to be known as cradle
of clay tile industry
In a world that is Turing rapidly to techno friendly, CTC offer an
alternative –bio friendly environment where you can inhale life, appealing
to your eyes and soothing to your souls. QUEEN BRAND tile products
promise you a world of endless imaginations. The most accepted eco-

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friendly, cost effective and aesthetically pleasing solution to home roofing
and floorings, these classy clay products have by now earned International
fame and recognition. Tested weather proof and water proof QUEEN
BRAND terracotta tiles appear in a range of models applicable to floorings,
roofing and ceiling sand as ventilator bricks and building blocks. Producing
tiles with quality that confirms to standards set has been the aim of CTC
and all its endeavors have been to this end. It‟s a tradition that keeps pace
with the changing world and changing needs.

CAPACITY
Presently the company have around 300 employees where 230 of them are
permanent and have an annual production of more than 85 lakhs, the
company was equipped with excavator, mixed high speed roller, number of
revolving press etc for manufacturing tiles and Hoffman Kiln, one with 28
champers and other with 24 champers and each champers having a capacity
of 3000 tiles.
Now the company had acquired modern technologies for manufacturing
tiles. Chain conveyer system was introduced for conveying wet tiles from
the press to the kiln and to stock yard. A separate section for manufacturing
ventilator bricks and hourdies was erected
NATURE OF BUSINESS CARRIED OUT
Nature of business means type of business being carried out. It includes the
products of the company and weather the business is manufacturing or
sales. If it is a manufacturing company what kind of products are being
produced in the company. If the company‟s main function is sales what it
sells and how it is being sold, that is weather it does a wholesale or retail
business

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The CTC does both manufacturing and sales. It produces all sorts of
building material made of clay. Its products includes the following
 ROOFING TILES
 FLOORING TILES
 VENTILATOR BRICKS
 BUILDING BLOCKS
 In CTC, production takes place as well they sell it to the retailers and
wholesalers and also directly to the customers from the company‟s sales
outlet
PARTNERS OF THE COMPANY
CTC is a partnership firm consisting of two managing partners and they are
Mr. Muhammad and Mr. M.A Abdul Aziz. Other partners are
 Mr. M.A Abdul nazar
 Mrs. M.A Rukhiya
 Mrs. M.A Soubeena
 Mrs. M.A Asiya
 Mrs. M.A Salina
 Mrs. M.A Najeena
 Mr. M.A Abid
 Mr. M.A Ramshid
 Mr. M.A Rajay
 Mrs.M.A Nargees
 Mr. M.A Hareer
KEY TO SUCESS
Key to success is designing and producing products that meet the market
demand. In addition to this the company also ensures total total consumer
satisfaction. If these goals are achieved it will become a profitable
sustainable company.

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HIGHLIGHTS OF THE COMPANY
 It is an industry with more than 130 years of experience
 Engaged in the production of wide range of products
 It has a capacity to meet huge requirements any point of time
 Highly experienced management with perfect knowledge about market and
its products.
QUALITY POLICY OF THE COMPANY
ATMOSPHERIC HARMONY:
Terracotta tiles created a rhythemetic harmony with the atmosphere where
it is used. Its natural elements are harmful to arthritis patients. The tiles also
add elegance to the concrete buildings and act as a heat insulation aid, that
is why even five star hotels are turn in to clay tiles.
ECO-FRIENDLINESS:
In CTC innovative and energy saving manufacturing technologies are used
to manufacture eco-friendly products combining economy with ecology.
The beautiful glazes of terracotta tiles are softer and more sensitive to
scratches and wear and tear than tiles made from normal porcelain or
ceramic material. Our clay roof tiles allow for ongoing ventilation that
extracts the moisture that otherwise could cause mild dew, rote and
overtime the collapse to substructure.

VARIETY:
We provide different plain tiles and pan tiles. Architects, Builders and
roofing specialists etc with their join efforts produces different varieties of
tiles according to the requirements of consumers
DURABILITY

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There are still number of tile roofed building that are 100 years of old
where you find a few concrete building leaks within few years. Clay roof
tiles are some of the most environmental friendly building material. This is
due to long life expectancy that they are made of natural product and can
be disposed off fully.
NATURALITY
Terracotta floorings, ceilings and wall coverings, is designed with bright
natural flair unlike any other things. QUEEN BRAND products are made
attractive, colorful, and long-lasting in a functional aesthetically pleasing
way. We offer carefully designed precision made roofing tiles comparable
only to top quality porcelain product as ceramic floor tiles.
FLEXIBILITY
QUEEN BRAND tiles are designed for ease of use and versatility.
For instance by means of pioneering concept for tile overlap allowing
flexible tile to tile fit. As a result tile can be laid simply and quickly, saving
time and labor cost. Each and every QUEEN tile is baked by a life time
guarantee.

PLANT LOCATION
Calicut Tile Company is honored as the first among the best of tile
companies. The plant is in the town of Feroke is connected with national
highway 17. The factory is situated near the Chaliyar River. All
infrastructure facilities are available near the company.

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ORGANISATIONA

L CHART

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CHAPTER IV

DEPARTMENTAL

STUDIES

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PRODUCTION

Department

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PRODUCTION DEPARTMENT

Clay is an important raw material used for tiles the quality of tiles depends
up on its clay. Therefore the clay is tested before taking it for the
production. There are mainly two types of clay namely plastic clay and lean
clay. The tested clay is thoroughly mixed by using a machine called
excavator. With the help of excavator the clay is sliced. After slicing, the
clay is collected using the excavator in tray called trolleys. The sliced clay
is then pushed into box feeder. Box feeder consists of 3 chambers and both
type of clay will be there at first two chamber and both of this is mixed
along with the sand in the 3rd chamber. Then the clay is moved into pan
mill. Pan mill performs the crushing of clay and grinds together the
different types of clay. Here the clay is crushed well using water. Clay in
the form of flakes is passed into hi speed roller one. High speed roller one
is an extension of pan mill and the clay is crushed well and then it is move
to the high speed roller two where the clay is crushed further and reduce
the time module or small pebbles contained in the clay. Then the clay is
moved into de-airing pug mill and main purpose here is to remove the air
content from the clay otherwise it would lead to breakage after it becomes
in to a tiles. The clay is cut and passed to the press where different dice are
available and the different shapes or types arise. Different types of tile
formed are roofing tiles, flooring tiles, ventilator tiles, building tiles etc. In
the press where roof tiles are formed with the help of a trimmer tiles are
properly shaped and finished. The slabs are rubbed with oil which is a
mixture of kerosene and rice-burn oil before putting into the press so as to
dice smooth. The waste clay is recycled. The name of the clay, factory
trade mark etc are marked on the tiles by providing necessary impression
on the dice. Now the pressed tile contains 25% of water. To reduce the

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water content of green tile, it is dried in the open air where natural air ios
able to enter directly. Artificial drying using external heating system is also
rarely used. The tiles required to be dried for around 6-7 days during
summer and 10-15 during rainy season. The well dried tiles are placed in
the chamber of Hoffman kiln for baking. The kiln consists of different
layers where the tiles can be put and heat is made possible to enter into it.
Fire wood is used as fuel for burning at a temperature of 800 degree. The
kiln works 24 hours a day through out and even on holidays. As the
temperature is reached at a required level in one chamber, the fixing will be
moved to the next chamber. After that the chamber is cooled and emptied.
The burned tiles are moved to an open place where or nearer to kiln yard.
Then it is moved to the stock yard where tiles are stocked. Different grade
or classes are given to the tiles according to their quality and they are
stored separately. It is from the stock yard, the tiles are dispatched
according to the order placed. Here comes the end of the production
process.
PRODUCTION PROCESS CHART
PROCUREMENT OF TESTED CLAY

CLAY EXCAVATION

BOX FEEDERS

PAN MILL

ROLLER I HIGH SPEED ROLLER ROLLER II

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DE-AIING PUG MILL

PURCHASE

DEPARTMENT

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PURCHASE DEPARTMENT
Purchase department is one of the important departments in CTC. This
department deals with 6the purchase of raw material such as purchase of
clay fire woods, store good etc and the main function of the department is
to invite tenders and quotation for purchasing raw material. Tenders are
invited and they select those tenders which quotes the suitable price for the
product. They just do not verify the price of raw material but also ensure
about the quality of the product purchased.
The main duty of the purchasing manger is to:
 Ensure continuous availability of raw material so that production doesn‟t
get stopped
 To reduce ultimate cost of finished product
 To ensure quality of raw material and there by quality of production
Now we can look some of the important raw material which
is purchased by the purchase department.
CLAY
Clay is one of the most important raw materials used for production. There
are mainly two types of clay, plastic clay and lean clay. Before purchasing
clay, purchase department takes the specimen of clay and test it using in
different methods, like sand content test, burning test, and by the usual
observations. Company usually collects clay fro the field of Mavoor,
Cheruvadi, Karod, Edevanna, Areacode etc.

FIREWOOD
Fire wood is purchased from sub contractors of Irutty, Kodiyathur, Mavoor,
Nilambur etc. The fire wood purchased from keep in it top of the kiln. The
fire wood is unlocked in the firewood yard only after visual observation by
firewood supervisor.

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From the above it‟s clear that purchase department is one of the strong and
back bones of CTC and its effective functioning is very much important for
overall performance of CTC.
WATER
Water is one of the essential element of the tile it‟s also essential for
manufacturing. Water is prowled from the well and it‟s purchased rarely.
OIL AND KEROSENE
It is another item as that of water which is less frequently purchased by the
purchase department. Rice bran oil and kerosene In the ratio 2:10 are mixed
and applied on the plugged slabs to avoid sticking of slabs each other.
Kerosene is also used as fuel in generator.

MARKETING

DEPARTMENT

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MARKETING DEPARTMENT
The marketing department of CTC is well developed and computerized.
The main duty of this department is marketing and sales of queen brand. As
we know that is one back bone of a business enterprice. The marketing
department has its own value. It is controlled by sales manager and
executive sales.
DUTIES OF SALES MANAGER
 Responsibilities of various sales related decision like supplying the right
quantity and quality product at right time.
 Management of cash receipt and payment
 Proper direction to the executive‟s sales regarding collection of duties
from customers and other related matters.
 Keeping proper records for purchase of fire wood.

ACTIVITIES UNDER MARKETING DEPARTMENT
 Marketing activities are carried out and field sales executives explore the
potential for sales of the product
 Appointing dealers
 Sales promotion activities like sponsorships, radio, banners & boards,
calendar, trade fairs etc.
Now the company has around 200 dealers all over India and they have or
are mainly located in Kerala, Karnataka, Tamil Nadu and Maharashtra.
CHANNELS OF DISTRIBUTION
The CTC adopts mainly 3 major channels of distribution their channels are
as given below;
 Manufacturer Customers
 Manufacturer Dealer Customer
 Manufacturer Dealer Agent Customer

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QUALITY POLICY TO CONSUMERS
1. To provide dependence products that consistency meets customer‟s
expectations first time, on time, every time.
2. To recognize through systematic review process that all over products and
commitments are expression of quality
3. To constantly strive to achieve optimum customer satisfaction through on
time delivery and defect fire parts with acceptable quality level by
continuously improving our process and practices to the almost satisfaction
of all our clients
4. To strive pure goals aimed at achieving excellence in the product that
consistently meets or exceed customer expiations.

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PERSONNEL

DEPARTMENT

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PERSONNEL DEPARTMENT
INTRODUCTION
Human Resource department is concerned with the
management of human resources. It is the sense of getting things done
through people, is an essential part of every managers responsibilities.
Many organizations find it useful. Many organizations find it useful to set
up a specialist section to provide an expert service in the performance of
HR functions. Today no member in the organization disagrees that “people
are more valuable asset in the organization but in reality in many
organization it is found that this most valuable resources remains
undervalued, undertrained, underutilized
Fast changes are taking place in the business enterprise. An
organization must have the ability to absorb these changes at a rapid rate
than in the past, not simply to prove its competency alone but to justify its
existence in the dynamic business world as well. All organization weather
large or small must ensure themselves that they have the competent people
capable of accepting these challenge.
Personnel Management is “concerned with people
dimensions in management. Since every organization is made of people,
acquiring their service, developing their skills motivating them higher level
of performance and ensuring that they continue to maintain their
commitment to the organization are essential to achieve their organizational
objectives. This is true regardless the type of organization, government,
business education, health, recreation or social action “
In CTC employees are recruited mainly through personnel
interview, recommendation of present employee and through medium of
publicity.
OBJECTIVES OF CTC
 To establish and maintain good working atmosphere in the organization.
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 Each employee is given certain objectives and give them amble support to
achieve it.
 To achieve the goals of organization through human excellence.
 To maintain and increase the level of effectiveness of employers and there
by their effective utilization.
 To provide motivation to the employees to work for the success of the
organization.
 To have a better personnel structure in the organization that is the
personnel department.
PERSONNEL POLICIES AT CTC Pvt. Ltd.
Satisfied customers and motivated employees are of vital importance to
CTC. The past 130 years is a good personnel policy followed by the firm it
is seen not good or harmonious industrial relation maintained by the firm.
The main three types of policy are staffing policy, wage and salary
administration policy and the promotional policy.
Other important personnel policies are below
Each employee shall:
 Understand his or her role.
 Take responsibility.
 Develop his/ her competence knowledge, skills and ability.

H.R STRUCTURE OF CTC
Number of workers in CTC is around 300 which includes
permanent and casual workers, among them 50 are skilled workers who are
well trained and is called foreman.
Attendance register are maintained in the factory to record the
time spend by each worker in the factory, it also distinguish normal time
from overtime. The working hour of the company starts from 8 am to 12
pm and 1 pm to 5 pm. But the kiln works for 24 hours a day and the
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operator for kiln is 4 shifts of 7 hours each. Convenient timing has made
workers happy in the factory. Overtime workers have been paid double of
wages of that day. This is done as they don‟t want to spent for recruitment
and training of new workers. If in the case of death, casual workers are
selected as permanent workers.
In administration level there are around 10 office staffs like
production manager, personnel manager, finance manager etc. Wage
calculations are fully computerized for fast result. The control of the
organizational activities are in the hands of top level management, they are
responsible for entire functions of the concerned persons.
The total number of working days of CTC is around 305
days. Each worker is allowed a holiday during the week. The workers are
not required to work on the first of the week that is Sunday.
Within the production process there are many departments
where employees are classified, they are
CLAY FIELD
In clay department, at a time there should be 21 employees.
Their main duty is to load different type of clay. The main duty is to take
the clay in to the excavator where the clay is sliced and their duty ends at
the door step of press. The employees in the clay department are given a
fixed remuneration of 6000 per month and they have to work for 8 hours a
day.
PRESS FIELD
Here there should be almost 11 employees who have to
work hand in hand to achieve the target. Their work starts where the work
of clay department ends. Their duty to receive the clay coming out of roller
and put in to the press for making it as slabs and to other press where the
slabs are press in to particular tiles from where the shape of tile is formed.

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Remuneration package is time rate and is paid 6000 per month for 8 hours
a day.
CHICK DEPARTMENT
The duty here is to dry the pressed tile, that is to take the
tile from press to the region where tiles are dried under direct sun light.
Here 6 workers are working at a time and piece rate system is followed
here for payment of wage. An employee should take 1400 tile which is
treated as one work and for one work 200 rupees is paid.
KILN DEPARTMENT
At a time there will be 8 people working in a kiln, and it
consists of two kilns which contain 28 and 24 rooms respectively. Here
also piece rate system is followed and loading of 3000 tile is regarded as
one work.
BURNING SECTION
It‟s closely related with kiln department. It is the only one
section were 24 works work is carried out. It is from here the kiln is
burned. Their main duty is to regulate heat content according to the
requirement of tile. Here mainly there are two workers who work on shift
basis. They are given a fixed salary per month and double salary for
working during holidays.
REPAIRS SECTION
Here repairs of machinery take place. Machines of the
company are repaired within the firm. Here there are 7 workers including a
foreman. They have a fixed remuneration.
OTHERS
There are certain workers who concentrate on loading of dried and
finished tile to store rooms. There is no fixed number of employees in this
work and depends up on requirement. They are also paid in piece rate form.

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Some workers are placed in those sections of bringing firewood
which is required for burning. Here at present 9 workers are there and piece
rate system is followed and for one work they are paid 230 rupees.
There is a pottery department where one employee is working
for the last 27 years. If he designs 5 tiles per day it is treated as one work
and salary is given according to that.

EMPLOYEE WELFARE
The CTC employees receive multiple welfare facilities. Company
provides all the possible facilities and amenities to the workers. Since file
industry is labour oriented industry every problem connected with the
workers will adversely affect the production and the reputation of the
company. The management of this company thoroughly understands that
and tries to solve all the problems connected with workers. Various labour
welfare activities made by mgt to workers are;
I. Canteen
The company is running a very good canteen inside the factory.
With the help of this canteen the workers can save 85% of their food
expense, that is, the company is providing subsidized food to their
employees.
II. Increment
Every year increment of salary is given to the employees after their
retirement. The minimum service required for getting gratuity is 5 years.
Computation of gratuity:
Gratuity = Salary x Service x 15/ 26
Other than this the company provides contribution to ESI, PF
providing annual leaves and casual leaves, home appliance loan, bonus,
etc…

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PROBLEM FACING THE PERSONNEL DEPARTMENT
Though the company is well maintaining its relations with the unions
and employees still the personnel department faces a few problems.
However most of the problems are effectively bought under organized by
various techniques as participation management system used in CTC.
Manpower of human resources may be thought of as the total
knowledge, skills and creative abilities, talents and attitude of the total
workforce of the organization. Management should consider the fact that of
all M‟s of management (Men, Money, Machinery, Materials, Methods and
Minutes). The most important and the most complex resources are the
humans. Hence, men are the most valuable asset of an organization rather
than money or any physical equipment. Only human resource can ensure
the effective utilization of all other resources to lead the business activities
in to a success.

HOLIDAY WITH PAY IS
26th January Republic Day
14th April Vishu
1st May World Workers Day
15th August Independence Day
2nd October Gandhi Jayanthi
33


25th December Christmas
Shivarathri
Good Friday
Milady sheriff
Onam
Navami
Id-ul-fither

34


CHART &

DIAGRAMS

35


1. Different posts occupied by the employees in the organization.
POSTS NUMBER OF PERCENTAGE
RESPONDANTS (%)

Manager 3 7.5
Supervisor 6 15
Forman 8 20
Workers 23 57.5

total 40 100

Interpretation:
Out of the total employees more than 50% of them are unskilled
workers who directly engage in the production of tiles. So, of the total
population more than half of them are workers.

2. Number of year worked by the employee in the company?
NUMBER OF YEARS NUMBER OF PERCENTAGE
RESPONDANTS

Below 8 4 10
8-16 3 7.5
16-24 16 40

36


Above 24 17 42.5

total 40 100

Experience

10

7.5
Below 8
42.5
8-16
16-24
Above 24

40

Interpretation:
The pie diagram indicates that more than 80% of employees
are with long term service. This indicates that labor turnover in the
organization is not that high and is under control.

3. Have you received any special incentive till now?
INCENTIVES NUMBER OF PERCENTAGE (%)
RESPONDANTS

Yes 18 45
No 22 55

Total 40 100

37


INCENTIVES

yes
45% no

55%

Interpretation:
Out of the total employees in the organization 45% of them
says or agrees that they had received incentive, while others contradicts to
the statement and says „no‟ to the question.

4. Are you satisfied with the present salary?
SATISFIED NUMBER OF PERCENTAGE (%)
RESPONDANTS

Yes 22 55
No 18 45

Total 40 100

38


Table 1

Yes
No
45%

55%

Interpretation:
The diagram indicates that almost half of the employees are
satisfied with the salary and while others are not satisfied with the salary
given. So management has to consider these factors well.

5. How do you rate the promotional policy adopted in the organization?

RATING NUMBER OF PERCENTAGE (%)
RESPONDANTS

Excellent 02 05
Good 14 35
Average 18 45
Poor 06 15

Total 40 100

39


Promotional Policy

5%
15%

Excellent
35% Good
Average
Poor
45%

Interpretation:
From the diagram it‟s clear that as a whole, promotional
policies are satisfactory since only 15% are not at all happy with the
promotional efforts. Management should adopt such policies so that these
15% employees also show a positive sign.

6. Are you satisfied with the terms and conditions of the job?

RATING NUMBER OF PERCENTAGE
RESPONDANTS (%)

Not at all 06 15
Up to a level 24 60
Fully 10 25

total 40 100

40


Terms & Conditions

15%
25%
not at all
up to a level
fully

60%

Interpretation:
The diagram shows that employees are more or less satisfied with the
terms and conditions of the job. Dissatisfaction level is comparatively
lower. 25% is fully satisfied which is a good sign.

7. What is your opinion about relationship with management?

RESPONDANTS

Friendly 06 15
Moderate 28 70
Strict 05 12.5
No opinion 01 2.5

total 40 100

41


Rating
2.50%

15%
12.50%

friendly
moderate
strict
no opinion

70%

Interpretation:
70% of the employees say that there is moderate relationship
between employees and management. So the company is not following an
autocratic type of structure. Here the chance of formation of informal
organization is limited.

8. According to you which is the best motivating factor?

RATING NUMBER OF PERCENTAGE
RESPONDANTS (%)

Monitory 15 37.5
Non monitory 06 15
Both 19 47.5

total 40 100

42


Motivating Factor

monitory
37.50%
non monitory
47.50% both

15%

Interpretation:
Since more than 50% of employees are unskilled workers,
they can be primarily motivated with monitory incentives. From the
diagram it is clear that employees give priority to the mixture of monitory
and non monitory factors.

9. Have you received any fringe benefits from the company?
NUMBER OF PERCENTAGE (%)
RESPONDANTS

Yes 19 47.5
No 21 52.5

total 40 100

43


Yes
No
47.50%

52.50%

Interpretation:
From the diagram response is 47.5% says „yes‟ and rest stays with
„no‟. Company mainly provides fringe benefits to skilled and office staffs
rather than to the semi skilled workers.

10. Are your grievances fully satisfied by the company?

RESPONDANTS

Not at all
Up to a level 32 80
Fully 08 20

total 40 100

44


20%

not at all
up to a level
fully

80%

Interpretation:
Since the relationship between management and employees are good
their grievances are also satisfied to an extent. No one in the company is
fully disappointed with the company.
11. How do you rate the safety and security measures adopted in the
organization?
RESPONDANTS

Excellent 10 25
Good 18 45
Average 10 25
Poor 02 05

total 40 100

45


Safety measures

excellent
good
average
poor

Interpretation
From the survey conducted it is clear that the company gives much
importance for the safety and security measures and 70% of the population
is very much happy with the companies policies and only 5% of them is
dissatisfied.

12. Are you satisfied with the retirement schemes of the company?
RESPONDANT
S

Highly satisfied 12 30
Satisfied 22 55
Dissatisfied 06 15

total 40 100

46


Retirement schemes

15%
30%
highly satisfied
satisfied
dissatisfied

55%

Interpretation:
The company provides almost all retirement benefits provided by
similar companies like provident fund, gratuity etc. from the graph it‟s
clear that there is a mixed response from the part of employers.

47


13. Are you active in trade union activities?

R ATING NUMBER OF PERCENTAGE (%)
RESPONDANT
S

Active 14 35
Passive 08 20
Neutral 18 45

total 40 100

Trade union participation

35%
active
45%
passive
nuetral

20%

Interpretation:
From the graph it is clear that participation of employees towards
trade union activity is neutral, but it may not be so accurate as sample taken
is small and employees may not reveal the truth.

14. What is your opinion about canteen facility?
48


RESPONDANTS

Excellent - -
Good 07 17.5
Average 14 35
Poor 19 47.5

total 40 100

Interpretation:
It is an area where management has to keep their eyes open as
majority of employees are not happy with the canteen. So they should try to
take steps to improve the conditions.

49


15. What is your opinion about sanitary facilities?
RESPONDANTS

Excellent - -
Good 06 15
Average 21 52.5
Poor 13 32.5

total 40 100

Sanitary facilities

15%

32.50% excellent
good
average
poor
52.50%

Interpretation:
This is another area where management has to look up on, as
employee satisfaction is a key area for the success of an organisation.

50


CHAPTER VI

PRODUCT

PROFILE

51


52


53


54


55


CHAPTER VI

SWOT ANALYSIS

56


SWOT ANALYSIS
Identification of SWOTs is essential because subsequent steps in the
process of planning for achievement of the selected objective may be
derived from the SWOTs.
SWOT analysis is a strategic planning method used to evaluate
the Strengths, Weaknesses, Opportunities, and Threats involved in a project
or in a business venture. It involves specifying the objective of the business
venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieve that objective.

STRENGTH
 An industry with one thirty years of experience and highly experienced
management.
 Wide range of products.
 Focus on producing high quality tiles.
 Ability to meet huge requirements any point of time.
 Better superior-subordinate relation.
WEAKNESS:
 Accounting methods are not scientific.
 Less focus on marketing activities.
 Transportation totally depends on private vehicles.
 Cost of tiles is little high as compared to other states.
 Conventional practice of fixing clay is used.

OPPORTUNITIES:
 Go out for innovation.
 Opportunities for diversification of product.
57


 Try new technologies.

THREATS:
 Problem of absenteeism.
 Clay is not available readily
 Firewood and other fuel used for burning become costly and its availability
is limited.
 Strikes lockouts effect the continuity of production process and there by
overall productivity of firm.

CHAPTER VI

58


FINDINGS

&

SUGGESTIONS

FINDINGS
 CTC concentrates on production of tiles.
 Product of CTC is of high quality.
 Compare to other firms, price of CTC is lower.
 Employees are satisfied with the terms & conditions of the job as well as
with the management.
 Productivity has increased in a slow rate.
 Less concentration on marketing of products.
 Since it is an organization with more than 100 years experience, it enjoys
high degree of goodwill.

59


 Shortage of raw materials, firewood etc is great threat to the company.

SUGGESTIONS
 Demand for the product is high but the availability is low, so try to increase
the production.
 Better salary should be given to employees so as to gain their confidence.
 Company should increase promotional efforts.
 Firm should concentrate on adding diversity to the product and then only it
can with stand in the market.
 Reduce cost of production by using modern technologies
 Step should be taken to improve canteen and sanitary facilities.
 Find out an alternative source of energy for production.

CHAPTER VII

CONCLUSION

60


CONCLUSION
Calicut Tile Company, Kerala‟s first tile company has really
created revolution in this field. The QUEEN BRAND terracotta products
developed by CTC which really set the standards in the industry are widely
acceptable to different culture, climate, and architectural tastes around the
world.

61


World is changing and modernization will have to be
incorporated in every phase of working of the company and ways will have
to be found to cope with competition and overcome the barriers of
innovation.
To conclude, management of CTC should make past emphasis
and work effectively to supplement formal structures to tackle issues like
product launching and cost reduction.

BIBLIOGRAPHY
62


63


BIBLIOGRAPHY
Marketing Management : Philip Kotler
Marketing Management : A. Vinodh
H R management : Mammoria

Personnel management : Edwin.B.Flippo

Company Records
Website : www.calicuttilecompany.com
www.google.com

64


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