Presented at the DevFest of Google Developer Group, Mumbai by Sreeraman Thiagarajan, Chapter Manager, GBG Mumbai

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#DevFestMum
Talk by
Sreeraman Thiagarajan

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Building the next ‘Angry Birds’
THE BUSINESS OF APPS

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All About GBG

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GBG Mumbai

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Another important bird
@sree_raman
@media2win
@GBGmumbai
#DevFestMum

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Apps
The basics of
Business

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The fundamental
Be it your time, money or resources

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The need
“Everything that can be invented has
been invented”
Charles H. Duell
Commissioner, U.S. patent office, 1899

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The need
“If I had asked people what they wanted, they would
have said faster horses.”
- Henry Ford
Don’t ask. Observe.

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The need
Make it bulls#!t proof

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The Solution
Solve one problem at a time, differently

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The Build
3 immutable laws
• Is the problem completely solvable?
• Is it practical
• Does the cost benefit make sense for the customer

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The Build
Get moving, that’s equally important

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The Marketing Mantra
• Getting listed in the app store is not a marketing
strategy!
• Social media, SEO & ASO are mere hygiene factors
• Don’t wake up to marketing someday, practice it
everyday.
• Follow the 1-1-1 rule (Message, TG, CTA)
• Tell a great story
• Target influencers & get WOM
• Think globally

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The Purpose
Are your customers happy?

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The Monies
• Who’s paying your bills? – Users or
Advertisers
• Challenge the existing systems
• Look for ancillary revenues

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Summary
• Identify a need & provide a realistic solution
• Match benefits to costs
• Fail fast, get started and keep moving
• Marketing is a commitment, not just a campaign
• Have a purpose & think global
• Money matter, think who’s paying your bills

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Q&A
Thank You!
Sreeraman Thiagarajan