2. INTRODUCTION
Marketing is a term that refers to the approach made
by individuals or organizations to promote their
products and/or services to their respective targets.
3. TOPICS COVERED
•Definition of holistic marketing
•Evolution of holistic marketing
•Components of holistic marketing
•Benefits of holistic marketing
4. DEFINITION
In the words of Kotler, “The Holistic Marketing Concept
is based on the development, design and implementation
of marketing programs, processes and activities that
recognizes their breadth and inter-dependencies”
7. •RELATIONSHIP MARKETING - customer retention and
satisfaction rather than a dominant focus on sales transactions.
•INTERNAL MARKETING - functional process aligns, motivates,
and empowers employees to deliver a satisfying customer
experience.
•INTEGRATED MARKETING - an approach to brand
communications, reinforces the brand’s core message.
•SOCIETAL MARKETING - corporate social responsibility
8. FOUR ELEMENTS OF
SOCIETAL MARKETING
a) The Community
b) Ethics
c) Environment
d) The Legal Perspective
9. BENEFITS OF HOLISTIC
MARKETING
•Better customer satisfaction
•Attracting new business
•Differentiating from competitors
•Growing awareness of business
•Creating the right environment for success
10. CONCLUSION
By practicing the holistic marketing approach the
organizations can realize “it should make what it can
sell, instead of trying to sell what it has made”
