• Founder and Chief Architect of Absolut-e Data Com (a Data Company) providing expert consulting services to fortune 100 companies (Directv,Experian,ebay,UPS) for over 20 years. • Information Technology (IT) industry experience in the area of full life cycle software development of commercial software applications as Technical Architect / Data warehouse Architect / Data Architect / Data Modeler in business data management system. • Over 15 years of Experience in Decision Support System Using OLAP, ROLAP,MOLAP,HOLAP, Structured and unstructured data as Data warehouse Architect / BI Architect / Data Architect / ETL Architect/Data Modeler. • Expert in Bigdata arena Hadoop , MapReduce,HDFS , HBase , HIVE ,NoSQL databases [Mongo DB , Cassendra], Cloudera Impala real time queries , PIG HL Language, Sqoop RDBMS data importer, Oozie workflow, Apache Solr, Flume distributed data collector,Apache Storm realtime process engine. • Designed and developed Statistical Modeling, Prediction Modeling, Recommendation engine, Text mining, Sentiment Analysis, Data Source analysis and Data Science activities. • All the projects were completed and implemented successfully on time with in allocated budget with High Quality standards. • Enterprise data architect / BI Solution designer for Active Decision Engine to Customer Care and implementation of Supply Chain Management to match 97% accuracy [DirecTV]. • Designed and developed NextGen Credit Bureau Product to implement worldwide.[Experian] • Re-Engineered the Business Process of Revenue Management, Marketing Management, Contract Management, and Pricing Engine for United Parcel Service (UPS). • Business process re-engineering to convert from HR People Soft to JD Edwards and Designed data warehouse to enable decision support system (DSS) of Human Resources (HR), Sales & Marketing, Manufacturing, Finance (GL), Supply Chain(SCM) & Inventory management Applications. • Expert in Designing of Data warehouse, Business Intelligence tool, ETL Process, Data Mining, Data Mapping, Data conversion, Data Migration using Data Stage, Informatica, Oracle Warehouse Builder, OBIEE, Ab Initio, Microstrategy, Cognos & Business Objects. • Extensive experience in Data Modeling, Database Design, System Architecture, System Design, Database Administration, Relational to object mapping, Object Oriented Analysis and Design. • Data Sourced from ERP Systems: SAP-ECC,SAP-APO,TM1,SAP-BW,Siebal CRM , Sales Force , Pega System, Social Media sources (Facebook,Twitter,Google+,LinkedIn) • Good Experience in Java, J2EE & JMS using application server, e-commerce, B2B and B2C portals and Enterprise Application Integration (B2Bi and EAI). • Good experience in Grid computing and cloud computing data warehouse implementations. • Forrester evaluated my design of Nextgen Credit Bureau and provided feedback of “Excellent Architecture and Design”.

1. Srini Centhala
678-570-6353
srini@absolut-e.com
SUMMARY:
•
Founder and Chief Architect of Absolut-e Data Com (a Data Company) providing expert consulting
services to fortune 100 companies (Directv,Experian,ebay,UPS) for over 20 years.
•
Information Technology (IT) industry experience in the area of full life cycle software
development of commercial software applications as Technical Architect / Data warehouse
Architect / Data Architect / Data Modeler in business data management system.
•
Over 15 years of Experience in Decision Support System Using OLAP, ROLAP,MOLAP,HOLAP,
Structured and unstructured data as Data warehouse Architect / BI Architect / Data Architect /
ETL Architect/Data Modeler.
•
Expert in Bigdata arena Hadoop , MapReduce,HDFS , HBase , HIVE ,NoSQL databases [Mongo DB
, Cassendra], Cloudera Impala real time queries , PIG HL Language, Sqoop RDBMS data importer,
Oozie workflow, Apache Solr, Flume distributed data collector,Apache Storm realtime process engine.
•
Designed and developed Statistical Modeling, Prediction Modeling, Recommendation engine, Text
mining, Sentiment Analysis, Data Source analysis and Data Science activities.
•
All the projects were completed and implemented successfully on time with in allocated budget
with High Quality standards.
•
Enterprise data architect / BI Solution designer for Active Decision Engine to Customer Care
and implementation of Supply Chain Management to match 97% accuracy [DirecTV].
•
Designed and developed NextGen Credit Bureau Product to implement worldwide.[Experian]
•
Re-Engineered the Business Process of Revenue Management, Marketing Management, Contract
Management, and Pricing Engine for United Parcel Service (UPS).
•
Business process re-engineering to convert from HR People Soft to JD Edwards and Designed data
warehouse to enable decision support system (DSS) of Human Resources (HR), Sales & Marketing,
Manufacturing, Finance (GL), Supply Chain(SCM) & Inventory management Applications.
•
Expert in Designing of Data warehouse, Business Intelligence tool, ETL Process, Data Mining,
Data Mapping, Data conversion, Data Migration using Data Stage, Informatica, Oracle
Warehouse Builder, OBIEE, Ab Initio, Microstrategy, Cognos & Business Objects.
•
Extensive experience in Data Modeling, Database Design, System Architecture, System
Design, Database Administration, Relational to object mapping, Object Oriented Analysis
and Design.
•
Data Sourced from ERP Systems: SAP-ECC,SAP-APO,TM1,SAP-BW,Siebal CRM , Sales Force , Pega
System, Social Media sources (Facebook,Twitter,Google+,LinkedIn)
•
Good Experience in Java, J2EE & JMS using application server, e-commerce, B2B and B2C portals
and Enterprise Application Integration (B2Bi and EAI).
•
Good experience in Grid computing and cloud computing data warehouse implementations.
•
Forrester evaluated my design of Nextgen Credit Bureau and provided feedback of
“Excellent Architecture and Design”.
IT SKILL SUMMARY
Operating Systems
iOS,Windows, Linux , UNIX (HP-UX/Solaris/SCO),Mac, MSDos
Languages
SQL, PL/SQL, Java, XML,UNIX Shell,UML,R,C/C+,Pig
Databases
Oracle, TeraData, DB2,SYBASE, SQL Server, MySQL, Netezza ,HBase, MongoDB,
Cassendra, CouchDB
MicroStrategy,Cognos,Business Objects,Oracle BI,Hyperion,SAP BW, Pentaho,
SAS,TM1,QlikView
Informatica, Data Stage, Oracle Warehouse Builder , Pentaho data integration
BI Tools
ETL Tools
Other Tools
Rational Rose, MS Project , ERWin,PowerDesigner, Data Architect
EAI Tools
Biz Flow, MQ Series, ActiveMQ, Drools, Web Methods
Cloud env
Amazon EC2, Rackspace, VMWare
Big Data
Hadoop , MapReduce, HDFS , HBase , HIVE ,NoSQL databases [Mongo DB ,
Cassendra], Cloudera Impala real time queries , PIG HL Language, Sqoop
RDBMS data importer, Oozie workflow, Apache Solr, Flume distributed data
collector, Apache Storm real time process engine
Project Management, Business Process Re-Engineering (BPR), System Analysis &
Design, System Architect, Data Modeling, Database Administration and
Operations Management
Government,
Finance,
Banking,
Operations
(Manufacturing),
Revenue
Management system, Retail Industry, Transportation & Construction, ecommerce, Health & Medical Industry, Media, Education
IT General Skills
Industry
1 -6

2. PROFESSIONAL EXPERIENCE:
USA Client On-site Experience
Since 1997
Clients of Absolut-e Data Com , Inc , Atlanta , GA
Jan-2005 to Present
Designed & oversee development of Absolut-e BizStats product, web-based (PaaS) decision support
system (DSS) to get quick answers for the Business questions and KPIs by integrating internal and
external data of structured and unstructured data, sourced from social media, public data, and
competitor’s data using Big Data by applying statistical modeling to represent as information.
Architected and designed Big Data and KPIs as API solution, Big Data API solutions provide real time
notifications for major events, important KPI impacts that helps to identify business opportunities and
monetize analytics.
Designed Test Prep environment as Platform as service Paas Model – www.test4kids.com;www.ipractice.in
Oversee development of ios app test4kids - iphone, ipad, ipad mini
Worked on creating an On-line BI system developed in SaaS model. Evaluated existing systems in the
market such as OBIEE (Oracle Business Intelligence Enterprise Edition), Siebel Analytics, SAP BI / BO
(Business Objects) , IBM’s Cognos , Microstrategy,Qlickview,SAS and other BI tools.
Collected requirements & defined efficient business Process model to easy implementations and design of
adoptable EDW for different industries & clients.
Responsibilities: (Sr. Architect)
•
Streamline the Development process & preparing Standards for SDLC of data warehouse
implementation.
•
Requirement analysis and prepared detailed functional specification.
•
Adoptable architecture for On-line BI by evaluating existing Infrastructure
•
Defining revenue models & common data warehouse models
•
Integration of Multiple ERP Systems SAP ERP, PeopleSoft , JD Edwards , Oracle ERP Applications &
Sales Force.
Environment: Hadoop ,HDFS,Hbase,HIVE,PIG,R,Sqoop,Oozie, Storm,MongoDB, Cassendra,
CouchDB,MySQL, ERWin,ActiveMQ,Drools,SAP,Oracle-apps,Sales Force
Client: DirecTV, Los Angeles, CA
Sep-2009 to
Present
Designed and developed EDW for Supply Chain Management (SCM) subject Area to support demand
planning of SAP-ECC, SAP-APO & SAP-BW & TM1. Transactions of Planning, forecasting, work orders,
Inventory management, Procurement to maintain optimal quantity in stock, Shipments & reverse logistics.
Master Data management implementation for Hardware Products, Region, Dealer, Fulfil Channel & etc.
Designed and developed EDW for Active Decision Engine for Customer care to enable agents to provide
prioritized offers to pitch to customers, capture responses, Customized offers to special customers based
on Customer Value Score , measuring Treatments , commitments , credits & additional KPIs.
Master Data management implementation for Agents
Responsibilities: (BI Solution Designer /DW Architect / Data Architect)
•
Analysis and design of SCM Subject Area data modeling & Interface to support data exchanges
•
Source System analysis, Analysis & design of ETL Mappings and ETL Specification.
•
Analysis and Design of Data warehouse (Logical & physical Model using ERWin) from OLTP System to
Accommodate the DSS Business Requirements.
•
Design of KPIs & Smart Attributes
•
Feedback to OLTP system as Closed Loop Analytics
2 -6

3. Environment: SAP, SAP-APO, SAP-BW , TM1, ERWin , Teradata , Oracle,SQLServer,SQL, Informatica,
Cognos, QlickView ,SAS, Siebel, Pega Systems , Salesforce
Client: Experian, Costa Mesa, CA
Dec-2009 to Aug-2012
Designed and developed NextGen Credit Bureau Product POC and defined architecture for NextGen after
evaluating the existing open source ETL products and BI products. NextGen Product is planned to
implement all over the world. The architecture focuses on the architecture to drive “develop once and
deploy many” concept using metadata driven approach. That includes metadata driven code generation of
Data loads, Credit reporting, rules engine components etc.
The Architecture & design have been evaluated by Forrester and provided the feedback of
“Excellent Architecture & Design to support core & customization of NextGen Credit Bureau
Product to implement all over the world”
By Mike Gualtieri, Senior Analyst [http://www.forrester.com/rb/analyst/mike_gualtieri]
Responsibilities: (BI/ETL/Data Architect)
•
Analysis and design of NextGen Product metadata driven Technical POC
•
Defined architecture for the NextGen Product
•
Design Strategy on Change Data Capture (CDC), Master Data Management, Process router, handling
different input files from different sources etc.
•
Design of uninterrupted credit reporting while data is loading in 1000 TPS.
Environment: DB2, SQL, MongoDB, Pentaho (PDI), Linux, rules engine,Java,ERWin,Amazon-EC2,SAS
Client:
IMSHealth, Plymouth Meeting,PA
Nov-2007 to Aug-
2008
IMS Health is the worlds largest medical related data provider, there is a Primary factory which is 40 years
old system is the primary data factory using legacy system which provides data to all of the customers
who needs the prescription data and also DDD (Drug Distribution Data) , I have been assigned to take
responsibility to build a datawarehouse system to replicate the Primary Factory DDD system to easily
enable the system in the Evolve & modify concept to replicate for different countries.
Responsibilities: (Sr. Architect)
•
Streamline the Development process & finalized the Extraction Transformation loading process to
generic framework using Unix Shell script.
•
Requirement analysis and prepared detailed functional specification.
•
Source System analysis, Analysis & design of ETL Mappings and ETL Specification.
•
Analysis and Design of Datawarehouse (Logical & physical Model using ERWin) from OLTP System to
Accommodate the DSS Business Requirement.
•
Performance tuning and efficient joins to adopt with the functional requirements and required
summarizations
•
Workflow of each Reference & transaction information.
•
Validation against Primary Factory with new build system.
Environment: Netezza, Oracle 10G , ER Win, SQL,UNIX Shell script, Ab Initio , Microstrategy 9i
Client:
Lafarge North America (GYPSUM) , Herndon,VA
Mar-2005 to Oct-
2007
Largest ERP implementation of enterprise One (JD Edwards), responsible for designing Datawarehouse of
the Gypsum Division of Sales & Marketing, Manufacturing and Finance Datamarts and manage the
Business team, ETL Team & Reports team. The datawarehouse & multiple datamarts are designed for
getting decision support reports for VP , directors, sales executives, managers, customer analysis and
comparisons of targeted revenue, actual revenue statistics, KPI’s, dashboard HTML reports & Documents.
Responsibilities: (BI Architect/Data Architect)
•
Requirement analysis and prepared detailed functional specification as PRD (Product Requirement
Document) which consists of Report mockups, Business Hierarchies, Business facts.
•
Analysis & Design of Analytical reports & Architecture work in the Cognos 8 Using framework manager
& built cubes.
•
Analysis and Design of Datawarehouse (Logical & physical Model using ERWin) from OLTP System to
Accommodate the DSS Business Requirement. (Identification & creation of Attributes, Hierarchies,
Facts, Metrics, filters, prompts & custom groups)
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4. •
•
Performance tuning and efficient joins to adopt with the functional requirements and required
summarizations
Design & implementations of Key Performance Indicators (KPI) through web.
Environment: Oracle 10G , Cognos8 , MicroStrategy7i(7.5.2)/8/9i , Business Objects ,Datastage ,
Windows-2003 Server , ER Win, Power Designer, SQL
Client:
eBay – San Jose, CA
Aug-2004
to Feb-2005
Largest e-commerce data warehouse eBay has with 15 Tb size. Ebay site has a advertisement tracker by
different vendors such as Mediaplex, Double Click, Site Email & Kanna connect. These are all the
advertisement used for marketing as well as promoting the ebay products. The datamart is built to the
higher level management to analyze and promote the Marketing creative. Developed a combined
datawarehouse to analyze from all of the datamarts with respect to User analyze, Sent email, bounced
email by ISP, bounce reason, User age group analyze, Ad impressions, Clicks, Click Thru Rates GMV & the
revenue generated by these creative. Simplify Stores is another Subject area to integrate with the
datawarehouse to enable the High level business users to do the analysis on the Store owners,
subscription, listings, listings, Rev Rollup based on Country.
Responsibilities: (BI Architect/Data Architect)
•
Requirement analysis and prepared detailed functional specification as PRD (Product Requirement
Document) which consists of Report mockups, Business Hierarchies, Business facts and design
documents.
•
Analysis & Design of Site Email, Double Click, Mediaplex & kana connect datamarts.
•
Analysis & Design of Analytical reports & Architecture work in the Microstrategy.
•
Analysis and Design of Datawarehouse (Logical & physical Model using ERWin) from OLTP System to
Accommodate the DSS Business Requirement. (Identification & creation of Attributes, Hierarchies,
Facts, Metrics, filters, prompts & custom groups)
•
Performance tuning and efficient joins to adopt with the functional requirements and required
summarizations
•
Worked with the subject matter experts and users to gather the business requirements and analysis
as well as recommendations. Gathered and analyzed the new data requirements and did logical and
physical design (star schema-snowflake) including formulating business rules.
•
Analyzed and solved various problems/issues including data problems in the data warehouse and
suggested ways to prevent the problems from happening in the future.
•
Implemented the logical and physical design for the project in Microstrategy Architect by pulling in
warehouse tables in Microstrategy and creating various attributes, setting-up attributes parent-child
relationships etc. and figuring out logical keys for each table. Used all Microstrategy advanced
architect features like Custom Attributes, Custom Expressions, Hetrogenous Columns etc.
Environment: Teradata, MicroStrategy7i(7.5.2)/8i , Business Objects ,Windows-2000, ER Win, SQL &
Oracle 9i
Client:
Temple Inland – Austin, TX
Aug-2003
to July-2004
JD Edwards-One World ERP package has all the built in Inventory control, Manufacturing, Sales &
Marketing, Order processing system & all the employee details are in people soft (HR management).
Combination of both OLTP systems needs to be designed to have data warehouse (OLAP) & data marts.
Environment: Oracle 9i, Informatica ETL tool, MicroStrategy7i, Windows-2000, ER Win, SQL, PL/SQL
Responsibilities: (BI Architect/Data Architect)
•
Requirement analysis and prepared detailed functional specification, Report mockups, Business
Hierarchies, Business facts.
•
Analysis and Design of Datawarehouse (Logical & physical Model using ERWin) from OLTP System to
Accommodate the DSS Business Requirement. (Identification & creation of Attributes, Hierarchies,
Facts, Metrics, filters, prompts & custom groups)
•
Performance tuning and efficient joins to adopt with the functional requirements and required
summarizations
•
Design & implementations of Key Performance Indicators (KPI) through web.
Client:
State of Georgia –DHR -USA (ISIS)
Jun-2003 to
Aug-2003
ISIS – (Investigative Services Information System) is a system for the DHR- Commissioner, Director,
Chief of Investigator to track/analysis/Forecast/trend analysis on the existing cases. Automate ETL
process to generate Fraud Alert system from EBT-Citibank data mart based on defined Trafficking patterns
and rules and Customers eligibility, benefit & Budget information from SUCCESS System.
Responsibilities: (Sr. System Architect)
•
Automated Business Process of CASE Management of Investigative services through web-based
application.
4 -6

5. •
•
•
•
•
Led & managed 25 resources Off-shore & 5 on-site with Outsourcing Model.
Business Intelligence tool Product Evaluation, ETL Tool Evaluation
Evaluation on OLTP environment to adopt OLTP requirement & OLAP requirement
Designed the data flow and processing architecture for the ETL process
Designing the system architecture for OLTP & OLAP Environment
Environment: UML & Rational Unified Process (RUP), Oracle 9i, Informatica, MicroStrategy7i, Biz
Flow, Web logic 6.1, Windows-2000,Sun-Solaris Unix, ER Win , SQL, PL/SQL
Client: State of Florida –AWI -USA (Decision Support System)
Oct-2002 to
Jun-2003
OSMIS-Data warehouse is a system for the high level users to track/analysis/Forecast/trend analysis.
OSMIS Application consists of 6 modules, to integrate all these modules consolidated through data
warehouse to make decisions, Forecasting, budgeting and reporting to Federal Government. The Financial
module modified and extended to meet additional reporting and data requirements of OSMIS-DSS.
Responsibilities: (Sr. System Architect)
•
Led & managed 30 resources Off-shore & 5 on-site with Outsourcing Model.
•
Business Intelligence tool Product Evaluation, ETL Tool Evaluation
•
Designed the data flow and processing architecture for the ETL process
•
Designed the system architecture for Data warehouse Environment
•
Gathered Decision Support System (DSS) Business Requirement
•
Analysis and Design of Datawarehouse (Logical & physical Model) from OLTP System to Accommodate
the DSS Business Requirement. (Identification of Attributes, Hierarchies, Facts, Metrics)
•
Designed and created metadata and schema objects for Microstrategy
•
ETL Process Data mapping, analyzed logic to get Data from OLTP.
•
Integrated DSS with OSMIS Application using existing security model to get the same access rights as
defined in the OSMIS Application.
•
Installation, Administration & maintenance of BI Tool (MicroStrategy, OWB, Daily Data Refresh
through scheduler)
•
Implemented Narrowcaster application and upgraded projects from Microstrategy 7.1 to 7i.
Environment: Oracle 8i,Oracle warehouse builder, MicroStrategy7i, Sun-Solaris, Windows-2000
Client: State of Florida –AWI -USA (OSMIS Application)
Sep-2001
to Oct-2002
An MIS project, which involves the management of customers to the workforce center who are in need of
job seeking and related services. Apart from solving all the work related needs of customers, this also
brings prospective job seekers and employers under one umbrella with self-service functions for both
categories of users available over the web. OSMIS-Financial is Federal funds tracking system to track the
Federal Funds, Funds allocation in the State level, Regional level and for each Federal program.
Responsibilities: (Sr. System Architect)
•
In charge of requirements gathering, Analysis, general design, Implementation, testing &
Performance tuning.
•
Prepared Software Requirement Specification, System Architecture Document, General Design using
Rational tools & RUP Methodologies.
•
Re-Engineered Business Process and proposed system solutions for the problem statement.
•
Led & managed 50 resources Off-shore & 10 on-site with Outsourcing Model.
•
ETL Processing /Data Migration for existing data from Mainframe using Data Stage.
•
Incorporated DSS required information to the OSMIS Application Design.
•
Designed & Developed Interface with Deportment of Banking & Finance System to transfer funds
electronically to Regions.
Environment: UML & Rational Unified Process (RUP), Java, EJB, JMS, Oracle8i, Designer 6i, Oracle
reports
Revenue Technologies Corp – Atlanta -USA (MP Composer)
Jan-2001 to
Jun-2001
MP Composer is Configuration management applications to configure the MP Pricer. It Capabilities consist
of Item Catalog, Pricing catalog, manageability, segmentation and analysis. Trend analysis, Forecasting,
drill down capability across hierarchies (Data Mining) against OLAP.
Environment: UML & Rational Unified Process (RUP), Java, Oracle8i , Designer 6i, Oracle reports.
5 -6

6. Client: United Parcel Services (UPS) – Atlanta (SLD Process)
Mar-2000 to
Jan-2001
We developed an automated process for the data interaction from mainframe old system to new database
system with minimal user interaction by using UNIX shell script as core component. It consists of cleaning
process by C program, Old to new system mapping with business rules, validations, business process
configured through MQ Series Integrator and oracle stored procedure to complete the total System
integration.
Client: United Parcel Services (UPS) – Atlanta -USA (Rate Setting Tool)
Feb-1998 to
Mar-2000
This tool is used to fix a base price, variable pricing structure for specified product /services with in a
defined market bases on zones & product offerings. The Discount, promotions, appreciations based upon
the volume of transaction & other criteria. It’s a key tool for International market of UPS. It saved them
lot of time, resource and instantaneous price change against targeted Revenue.
•
Create, maintain, analysis and report on market, market segments, zones, discount, promotions,
appreciations based on market segment & targeted customer and etc.
•
Maintain contract maintenance & access to remote pricing engine IAS
•
Down load & upload to IAS from Mainframe to IBM PC, every thing is maintained by back end
packages & stored procedures through ETL Process
•
Taxing calculation based on the configuration, matching criteria defined, based on product
/service and geographical location.
Company: Canny Soft Services, Bangalore, India
1997
Jan-1994 to June-
•
Finance Management is the software developed for a finance corporation who deals with
finance/loans to industries, companies, Individuals for long term and short term basis and deposit
schemes .It maintains all transactions starting from loan sanction, re-payment and deposits to
balance sheet.
•
Share Holders Accounts: The client’s need is to maintain the data bank of share holders
(farmers) of whole state, loan and interest transactions, re-payment and write – off of loan
details, seeds distribution and accountable, subsidy details and accounts. Apart from these, the
election and details of the corporation are also taken care by this software.
•
Third Party Accounts: The client is an agent, who deals with various manufacturers including
some major firms such as ITC Badrachalam, CCL Ltd and number of customers. The software
requirement for this client includes Order processing, invoicing, payment collection, c_form
collection and reports. Processed by the client in the form of Order forms, Order Acceptances,
Invoices, Transport details, payment details and commission details.
EDUCATION
Bachelor Of Engineering (Electronics)
TRAININGS
Oracle Database & Applications From Oracle , Rational Unified Process from Rational , Microstrategy ,
Bizflow , Common DataModeling on Enterprise Resource Planning (ERP)
Co-Author of One Stop Project Management Book
•
Blog: http://SriniCenthala.BlogSpot.com
•
Company Website: www.Absolut-e.com
•
LinkedIn : www.linkedin.com/in/srinicenthala/
6 -6

7. Client: United Parcel Services (UPS) – Atlanta (SLD Process)
Mar-2000 to
Jan-2001
We developed an automated process for the data interaction from mainframe old system to new database
system with minimal user interaction by using UNIX shell script as core component. It consists of cleaning
process by C program, Old to new system mapping with business rules, validations, business process
configured through MQ Series Integrator and oracle stored procedure to complete the total System
integration.
Client: United Parcel Services (UPS) – Atlanta -USA (Rate Setting Tool)
Feb-1998 to
Mar-2000
This tool is used to fix a base price, variable pricing structure for specified product /services with in a
defined market bases on zones & product offerings. The Discount, promotions, appreciations based upon
the volume of transaction & other criteria. It’s a key tool for International market of UPS. It saved them
lot of time, resource and instantaneous price change against targeted Revenue.
•
Create, maintain, analysis and report on market, market segments, zones, discount, promotions,
appreciations based on market segment & targeted customer and etc.
•
Maintain contract maintenance & access to remote pricing engine IAS
•
Down load & upload to IAS from Mainframe to IBM PC, every thing is maintained by back end
packages & stored procedures through ETL Process
•
Taxing calculation based on the configuration, matching criteria defined, based on product
/service and geographical location.
Company: Canny Soft Services, Bangalore, India
1997
Jan-1994 to June-
•
Finance Management is the software developed for a finance corporation who deals with
finance/loans to industries, companies, Individuals for long term and short term basis and deposit
schemes .It maintains all transactions starting from loan sanction, re-payment and deposits to
balance sheet.
•
Share Holders Accounts: The client’s need is to maintain the data bank of share holders
(farmers) of whole state, loan and interest transactions, re-payment and write – off of loan
details, seeds distribution and accountable, subsidy details and accounts. Apart from these, the
election and details of the corporation are also taken care by this software.
•
Third Party Accounts: The client is an agent, who deals with various manufacturers including
some major firms such as ITC Badrachalam, CCL Ltd and number of customers. The software
requirement for this client includes Order processing, invoicing, payment collection, c_form
collection and reports. Processed by the client in the form of Order forms, Order Acceptances,
Invoices, Transport details, payment details and commission details.
EDUCATION
Bachelor Of Engineering (Electronics)
TRAININGS
Oracle Database & Applications From Oracle , Rational Unified Process from Rational , Microstrategy ,
Bizflow , Common DataModeling on Enterprise Resource Planning (ERP)
Co-Author of One Stop Project Management Book
•
Blog: http://SriniCenthala.BlogSpot.com
•
Company Website: www.Absolut-e.com
•
LinkedIn : www.linkedin.com/in/srinicenthala/
6 -6