Ensure the security of your HCL environment by applying the Zero Trust princi...
What's Missing from Your Social Media Program? How to Create an Effective Social Media Plan.
1. What’s Missing In Your Social Media Program? Presented by Scott Schablow
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3. What is social media? Using the Internet to instantly collaborate, share information, and have a conversation about ideas [brands, services] and causes we care about. “ ” Beth Kanter
4. What is this? It’s a hammer. IT’S A TOOL. A tool is suited for a specific task.
5. A Tool. This tool, I mean carpenter, knows how to use the hammer as a tool. Would you ask him to build you a house because he knows how to use a hammer?
6. A Plan. A Strategy. You would find someone that can develop a plan for building a house. Something for those using the tools to work from; to tell them what the specific tasks (tactics) for the tools should be.
7. What are these? What are these? THEY ARE TOOLS. TOOLS ARE FOR SPECIFIC TASKS (marketing tactics). Start with a strategic plan, BEFORE selecting the tools to build a social marketing program.
14. Kevin Smith publically harangues Southwest Airlines for handling their seating policy in an insensitive manner; a very public debate most companies want to avoid.
39. Case History Situation: OfficeMax partnered with renowned organization expert Peter Walsh to sell his home- and business-organization solution (In Place System) in its retail stores. To promote the partnership, OfficeMax decided to try a social media campaign, rather than a traditional mainstream push. Target: Bloggers passionate about good organizational habits. Tactics: Create a live webcast around Walsh and show him walking through specially created sets showcasing messy and clean offices. Walsh would then answer email questions live.
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Notas del editor
People trust each other more than your organization “ There’s a conversation already going on. Don’t you want to be a part of it?” Enable people to spread your message for you Get feedback Improve search engine results Do more with less; achieve results inexpensively
It’s a hammer. IT’S A TOOL. A tool is suited for a specific task.
This tool, I mean carpenter knows how to use the hammer as a tool. Would you ask him to build you a house because he knows how to use a hammer?
You would find someone that can develop a plan for building a house. Something for those using the tools to work from; to tell them what the specific tasks (tactics) for the tools should be.
What are these? THEY ARE TOOLS. TOOLS ARE FOR SPECIFIC TASKS (marketing tactics). Start with a strategic plan, BEFORE selecting the tools to build a social marketing program.
Listen to what customers are saying Listen to what competitors are saying Identify opportunities to provide new/better services and/or products Quickly resolve negative issues to prevent bad PR from spreading
Comcast customer service case history overview.
Kevin Smith publically harangues Southwest Airlines for handling their seating policy in an insensitive manner; a very public debate most companies want to avoid.