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Benefits and Barriers to Solar
Adoption in Your Region
Who Are We?
Using global best practices
to inform local decisions
100 Consultants
7 offices worldwide
U.S. HQ in Boston
15 years experience

2
Chad Laurent

Jayson Uppal

Meister Consultants Group

Meister Consultants Group

chad.laurent@mc-group.com
(617) 209 -1986

jayson.uppal@mc-group.com
(617) 209 -1990
Stakeholders
Elected
Officials

Local
Constituents

Business &
Industry

Regional
Utilities
Economic Growth
$14,000,000,000
$12,000,000,000
$10,000,000,000

$8,000,000,000
$6,000,000,000
$4,000,000,000
$2,000,000,000
$0
2006

2007

2008

2009

2010

Source: SEIA/GTM Research – 2009/2010/2011/2012 Year in Review Report
http://www.seia.org/research-resources/us-solar-market-insight

2011

2012
5
Job Creation
Solar Job Growth in the US

160,000
140,000

120,000
100,000
80,000
60,000

SEIA
Estimates

40,000

The Solar
Foundation

20,000
0
2006

2007

2008

2009

2010

2011

2012

2013

Source: SEIA Estimates (2006-2009), The Solar Foundation’s National Solar Jobs Census 2010
(2010), The Solar Foundation’s National Solar Jobs Census 2012 (2011-2012).

6
Job Creation
Correlation of Market Size & Jobs in Each State
50,000

Number of Solar Jobs

40,000

90%
Correlatio
n

30,000
20,000
10,000

0
0

500

1000

1500

2000

2500

3000

Cumulative Installed Capacity (MW)
Sources: Interstate Renewable Energy Council, The Solar Foundation, Meister Consultants Group

7
Source: ISO New England, Inc.
Nov-13

Jul-13

Mar-13

Nov-12

Jul-12

Mar-12

Nov-11

Jul-11

Mar-11

Nov-10

Jul-10

Mar-10

Nov-09

Jul-09

Mar-09

Nov-08

80.00

Jul-08

Mar-08

Nov-07

Jul-07

Mar-07

Nov-06

Jul-06

Mar-06

Nov-05

Jul-05

Mar-05

Nov-04

Jul-04

Mar-04

Nov-03

Jul-03

Mar-03

$/MWh

Price Stability

180.00

Historical Avg. Real-Time Wholesale Prices (Boston)

160.00

140.00

120.00

100.00

.

60.00

40.00

20.00

0.00

Date

8
Smart Investment for Homes
From NREL:

Solar homes sold

20% faster
and for

17% more
than the equivalent non-solar homes
in surveyed California subdivisions
Source: http://www.nrel.gov/docs/fy07osti/38304-01.pdf

9
Smart Investment for Business
Top 20 Companies by Solar Capacity
Dow Jones and Co
White Rose Foods
Toys 'R' Us
General Motors
L'Oreal
Intel
FedEx
Safeway
Target
Walgreen's
Volkswagen
Kaiser Permanente
Bed Bath and Beyond
U.S. Foods
Campbell's Soup
Staples
McGraw Hill
Johnson and Johnson
Macy's
Ikea
Apple
Kohl's
Costco
Walmart

445 megawatts
deployed as of
August 2013 –
enough to power
73,400 homes

0

20

40
60
Solar Capacity (MW)

Source: Solar Energy Industries Association

80

100
Smart Investment for Gov’t

Source: Borrego Solar

11
Valuable to Utilities
 Avoided Energy Purchases
 Avoided T&D Line Losses
 Avoided Capacity Purchases
 Avoided T&D Investments
 Fossil Fuel Price Impacts

 Backup Power

12
Valuable to Utilities

2008

2012

Source: Renewable Energy World
Quantified Value
Levelized Value of Solar ($/MWh) in PA and NJ

Source: Clean Power Research http://mseia.net/site/wp-content/uploads/2012/05/MSEIA-FinalBenefits-of-Solar-Report-2012-11-01.pdf
Installed Capacity: Solar Ready II Markets

13 States + DC
2.9 GW
38% of US Cap.
44% of Population

15
Installed Capacity: Solar Ready II Markets
Cumulative Installed Capacity (2011 - 2012)
1200

Installed Capacity (MW)

1000
800
600
400

Cumulative Installed Capacity 2012
Cumulative Installed Capcaity 2011

200
0

16
Global Installed Capacity
Top 5 Countries Solar Operating Capacity (2012)

Germany
32 %

USA
7.2%

Source: REN 21

Germany
Italy
USA
China
Japan
Rest of World
Global Installed Capacity per Capita
450

Watts per Capita

400
350

400 Watts
Per Person

300
250
200
150
100
50

23 Watts
Per Person

0

Source: REN 21, World Bank, Interstate Renewable Energy Council

0.67 Watts
Per Person
Myth: It’s not sunny enough where I live

Source: National Renewable Energy Laboratory

19
Regional Workshop Surveys
Q: What is the greatest barrier to solar adoption in your community?
Survey Results: Barriers
Other
Environmental Impact
Reliability Concerns
Lack of Support from HOAs
Aesthetics & Historic Preservation
Utility Support
Local Zoning & Permitting

Unfriendly Policy Environment & Lack of Incentives
Lack of Information & Education
High Upfront Cost & Low ROI
0

50

100

150

200

250

300

350
The Cost of Solar PV
US Average Installed Cost for Behind-the-Meter Residential PV
$14
$12

Cost per Watt

$10
$8
$6
$4

36% drop in price
2010 - 2013

$2
$0
1998

2012
Tracking the Sun VI: The Installed Cost of Photovoltaics in the US from 1998-2012 (LBNL), GTM

22
The Cost of Solar in the US
Stage 2

Cost of Electricity

Stage 1

Stage 3

Solar Price

Retail Price
Wholesale Price

Today

Time

Source: Solar Electric Power Association
Subsidies and Support
Subsidies for Conventional and Solar Energy, 1950-2010

Oil

$369 Billion

Natural Gas

$121 Billion

$104 Billion

Coal

Nuclear

$73 Billion

Solar

$17 Billion
0

50

100

150
200
250
Value of Subsidies and Support ($ billions)

300

350

Source: Management Information Services, Inc. October 2011. 60 Years of Energy Incentives: Analysis of
Federal Expenditures for Energy Development; SEIA, May 1, 2012. Federal Energy Incentives Report.

400

24
The Cost of Solar in the US
Comparison of US and German Solar Costs
$6.00
$5.00

$ per Watt

$4.00
Non-Hardware Cost
Total Installed Cost

$3.00
$2.00
$1.00

$US Solar Cost

German Solar Cost

Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
The Cost of Solar in the US
Comparison of US and German Solar Costs
$6.00
$5.00

$ per Watt

$4.00
Non-Hardware Cost
Hardware Cost

$3.00
$2.00
$1.00

$US Solar Cost

German Solar Cost

Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
The Cost of Solar in the US
Comparison of US and German Solar Costs
$6.00
$5.00

$ per Watt

$4.00
Non-Hardware Cost
Hardware Cost

$3.00
$2.00
$1.00
$US Solar Cost

German Solar Cost

Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
The Cost of Solar in the US
Comparison of US and German Solar Costs
$6.00
$5.00

$ per Watt

$4.00

Profits, Taxes, &
Overhead

$3.00
$2.00

Column1
Non-Hardware Cost
Hardware Cost

$1.00
$US Solar Cost

German Solar Cost

Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
The Cost of Solar in the US
Comparison of US and German Solar Costs
$1.60

$5.00

Solar Soft Costs

$1.40

$6.00

Other Paperwork

$1.20

$ per Watt

$ per Watt

$4.00

$3.00
$2.00

$1.00
$0.80
$0.60
$0.40

$1.00

$0.20

$-

Permitting & Inspection
Column1
Financing Costs
Non-Hardware Cost
Hardware Cost

Customer Acquisition

$0.00

US Solar Cost

Installation Labor

German Solar Cost

Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf)
LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
Challenge: Installation Time
New York City’s
Goal

100 days
from inception to completion

Germany
Today

8 days
from inception to completion

Photon Magazine
Time to Installation
Average Time to Permit a Solar Installation
18
16

7.2x more man-hours
needed in the US

14

Hours

12
10

8
6

4
2
0
US
Source: NREL, LBNL

Germany
Permitting Costs
Average Cost of Permitting in the US and Germany
$0.25

Cost per Watt

$0.20

21x the cost for
permitting in the
US

$0.15
$0.10

$0.05
$US
Source: NREL, LBNL

Germany
Germany’s Success

Consistency and Transparency
through

Standardized Processes
The Cost of Solar in the US
Change in Soft Costs and Hardware Costs Over Time

$6.00

$3.32

$7.00

$3.32

$4.00

$2.00

Soft Costs
Hardware Costs

$1.90

$3.00

No change in soft
costs between
2010 and 2012

$3.28

$/watt

$5.00

$1.00
$2010

2012

2014

2016

2018

2020
Program Goal
Enable local governments to replicate
successful solar practices to reduce soft
costs and expand local adoption of solar
energy
Solar Ready Roadmap
Step 1

Step 2

Step 3

Planning

Zoning Code
Improvements

Enable Solar
Access

Building Code
Improvements

Process

Permitting
Process
Improvements

Permit Fees

Prequalify
Installers

Financing &
Solar
Adoption

Distribute
Cost Survey
to Installers

Engage Local
Lenders

Enact a
Solarize
Program
36

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Benefits and barriers to solar development green commuter solar webinar

  • 1. Benefits and Barriers to Solar Adoption in Your Region
  • 2. Who Are We? Using global best practices to inform local decisions 100 Consultants 7 offices worldwide U.S. HQ in Boston 15 years experience 2
  • 3. Chad Laurent Jayson Uppal Meister Consultants Group Meister Consultants Group chad.laurent@mc-group.com (617) 209 -1986 jayson.uppal@mc-group.com (617) 209 -1990
  • 5. Economic Growth $14,000,000,000 $12,000,000,000 $10,000,000,000 $8,000,000,000 $6,000,000,000 $4,000,000,000 $2,000,000,000 $0 2006 2007 2008 2009 2010 Source: SEIA/GTM Research – 2009/2010/2011/2012 Year in Review Report http://www.seia.org/research-resources/us-solar-market-insight 2011 2012 5
  • 6. Job Creation Solar Job Growth in the US 160,000 140,000 120,000 100,000 80,000 60,000 SEIA Estimates 40,000 The Solar Foundation 20,000 0 2006 2007 2008 2009 2010 2011 2012 2013 Source: SEIA Estimates (2006-2009), The Solar Foundation’s National Solar Jobs Census 2010 (2010), The Solar Foundation’s National Solar Jobs Census 2012 (2011-2012). 6
  • 7. Job Creation Correlation of Market Size & Jobs in Each State 50,000 Number of Solar Jobs 40,000 90% Correlatio n 30,000 20,000 10,000 0 0 500 1000 1500 2000 2500 3000 Cumulative Installed Capacity (MW) Sources: Interstate Renewable Energy Council, The Solar Foundation, Meister Consultants Group 7
  • 8. Source: ISO New England, Inc. Nov-13 Jul-13 Mar-13 Nov-12 Jul-12 Mar-12 Nov-11 Jul-11 Mar-11 Nov-10 Jul-10 Mar-10 Nov-09 Jul-09 Mar-09 Nov-08 80.00 Jul-08 Mar-08 Nov-07 Jul-07 Mar-07 Nov-06 Jul-06 Mar-06 Nov-05 Jul-05 Mar-05 Nov-04 Jul-04 Mar-04 Nov-03 Jul-03 Mar-03 $/MWh Price Stability 180.00 Historical Avg. Real-Time Wholesale Prices (Boston) 160.00 140.00 120.00 100.00 . 60.00 40.00 20.00 0.00 Date 8
  • 9. Smart Investment for Homes From NREL: Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes in surveyed California subdivisions Source: http://www.nrel.gov/docs/fy07osti/38304-01.pdf 9
  • 10. Smart Investment for Business Top 20 Companies by Solar Capacity Dow Jones and Co White Rose Foods Toys 'R' Us General Motors L'Oreal Intel FedEx Safeway Target Walgreen's Volkswagen Kaiser Permanente Bed Bath and Beyond U.S. Foods Campbell's Soup Staples McGraw Hill Johnson and Johnson Macy's Ikea Apple Kohl's Costco Walmart 445 megawatts deployed as of August 2013 – enough to power 73,400 homes 0 20 40 60 Solar Capacity (MW) Source: Solar Energy Industries Association 80 100
  • 11. Smart Investment for Gov’t Source: Borrego Solar 11
  • 12. Valuable to Utilities  Avoided Energy Purchases  Avoided T&D Line Losses  Avoided Capacity Purchases  Avoided T&D Investments  Fossil Fuel Price Impacts  Backup Power 12
  • 13. Valuable to Utilities 2008 2012 Source: Renewable Energy World
  • 14. Quantified Value Levelized Value of Solar ($/MWh) in PA and NJ Source: Clean Power Research http://mseia.net/site/wp-content/uploads/2012/05/MSEIA-FinalBenefits-of-Solar-Report-2012-11-01.pdf
  • 15. Installed Capacity: Solar Ready II Markets 13 States + DC 2.9 GW 38% of US Cap. 44% of Population 15
  • 16. Installed Capacity: Solar Ready II Markets Cumulative Installed Capacity (2011 - 2012) 1200 Installed Capacity (MW) 1000 800 600 400 Cumulative Installed Capacity 2012 Cumulative Installed Capcaity 2011 200 0 16
  • 17. Global Installed Capacity Top 5 Countries Solar Operating Capacity (2012) Germany 32 % USA 7.2% Source: REN 21 Germany Italy USA China Japan Rest of World
  • 18. Global Installed Capacity per Capita 450 Watts per Capita 400 350 400 Watts Per Person 300 250 200 150 100 50 23 Watts Per Person 0 Source: REN 21, World Bank, Interstate Renewable Energy Council 0.67 Watts Per Person
  • 19. Myth: It’s not sunny enough where I live Source: National Renewable Energy Laboratory 19
  • 20. Regional Workshop Surveys Q: What is the greatest barrier to solar adoption in your community?
  • 21. Survey Results: Barriers Other Environmental Impact Reliability Concerns Lack of Support from HOAs Aesthetics & Historic Preservation Utility Support Local Zoning & Permitting Unfriendly Policy Environment & Lack of Incentives Lack of Information & Education High Upfront Cost & Low ROI 0 50 100 150 200 250 300 350
  • 22. The Cost of Solar PV US Average Installed Cost for Behind-the-Meter Residential PV $14 $12 Cost per Watt $10 $8 $6 $4 36% drop in price 2010 - 2013 $2 $0 1998 2012 Tracking the Sun VI: The Installed Cost of Photovoltaics in the US from 1998-2012 (LBNL), GTM 22
  • 23. The Cost of Solar in the US Stage 2 Cost of Electricity Stage 1 Stage 3 Solar Price Retail Price Wholesale Price Today Time Source: Solar Electric Power Association
  • 24. Subsidies and Support Subsidies for Conventional and Solar Energy, 1950-2010 Oil $369 Billion Natural Gas $121 Billion $104 Billion Coal Nuclear $73 Billion Solar $17 Billion 0 50 100 150 200 250 Value of Subsidies and Support ($ billions) 300 350 Source: Management Information Services, Inc. October 2011. 60 Years of Energy Incentives: Analysis of Federal Expenditures for Energy Development; SEIA, May 1, 2012. Federal Energy Incentives Report. 400 24
  • 25. The Cost of Solar in the US Comparison of US and German Solar Costs $6.00 $5.00 $ per Watt $4.00 Non-Hardware Cost Total Installed Cost $3.00 $2.00 $1.00 $US Solar Cost German Solar Cost Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf) LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
  • 26. The Cost of Solar in the US Comparison of US and German Solar Costs $6.00 $5.00 $ per Watt $4.00 Non-Hardware Cost Hardware Cost $3.00 $2.00 $1.00 $US Solar Cost German Solar Cost Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf) LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
  • 27. The Cost of Solar in the US Comparison of US and German Solar Costs $6.00 $5.00 $ per Watt $4.00 Non-Hardware Cost Hardware Cost $3.00 $2.00 $1.00 $US Solar Cost German Solar Cost Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf) LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
  • 28. The Cost of Solar in the US Comparison of US and German Solar Costs $6.00 $5.00 $ per Watt $4.00 Profits, Taxes, & Overhead $3.00 $2.00 Column1 Non-Hardware Cost Hardware Cost $1.00 $US Solar Cost German Solar Cost Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf) LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
  • 29. The Cost of Solar in the US Comparison of US and German Solar Costs $1.60 $5.00 Solar Soft Costs $1.40 $6.00 Other Paperwork $1.20 $ per Watt $ per Watt $4.00 $3.00 $2.00 $1.00 $0.80 $0.60 $0.40 $1.00 $0.20 $- Permitting & Inspection Column1 Financing Costs Non-Hardware Cost Hardware Cost Customer Acquisition $0.00 US Solar Cost Installation Labor German Solar Cost Source: NREL (http://www.nrel.gov/docs/fy14osti/60412.pdf) LBNL (http://emp.lbl.gov/sites/all/files/lbnl-6350e.pdf)(http://www1.eere.energy.gov/solar/pdfs/sunshot_webinar_20130226.pdf )
  • 30. Challenge: Installation Time New York City’s Goal 100 days from inception to completion Germany Today 8 days from inception to completion Photon Magazine
  • 31. Time to Installation Average Time to Permit a Solar Installation 18 16 7.2x more man-hours needed in the US 14 Hours 12 10 8 6 4 2 0 US Source: NREL, LBNL Germany
  • 32. Permitting Costs Average Cost of Permitting in the US and Germany $0.25 Cost per Watt $0.20 21x the cost for permitting in the US $0.15 $0.10 $0.05 $US Source: NREL, LBNL Germany
  • 33. Germany’s Success Consistency and Transparency through Standardized Processes
  • 34. The Cost of Solar in the US Change in Soft Costs and Hardware Costs Over Time $6.00 $3.32 $7.00 $3.32 $4.00 $2.00 Soft Costs Hardware Costs $1.90 $3.00 No change in soft costs between 2010 and 2012 $3.28 $/watt $5.00 $1.00 $2010 2012 2014 2016 2018 2020
  • 35. Program Goal Enable local governments to replicate successful solar practices to reduce soft costs and expand local adoption of solar energy
  • 36. Solar Ready Roadmap Step 1 Step 2 Step 3 Planning Zoning Code Improvements Enable Solar Access Building Code Improvements Process Permitting Process Improvements Permit Fees Prequalify Installers Financing & Solar Adoption Distribute Cost Survey to Installers Engage Local Lenders Enact a Solarize Program 36