1. Connect : Connecting the
Print & Digital
Advertising
with
Augmented Reality

2. Mobiles have changed the World…

3. Mobile Revolution is here…
867 Mn mobile subscribers in Mar’13.
160 Mn Mobile Internet users by Mar’14.
Mobile Internet has
changed the way users
explore, consume and
Share information
1 in 6 mobile subscribers accesses the internet.
India is the 3rd largest Smartphone market.
Mobile data grew 92 per cent year-on-year in FY13.
Sources: (Strategy Analytics in June 2013 ) / (Nokia Siemens Networks study)

4. …Impact of Mobile Internet
Multimedia
Content
Consumption
New
innovations
in advertising
MI
High
Interactivity
with Users
Content
Consumption
throughout the
day
New readers
through new
platforms

5. Augmented Reality is a Bridge…
…between print and digital/mobile content
What 3D has done to
Cinema, AR will do
to Print
This new technology, blurs the line between what's real
and what's computer-generated by enhancing what we
see, hear, feel and smell.

6. What’s Connect…

8. What’s Connect
Introduced on 15th Aug 2013 with 12 different logos on
the Jacket of both Inextlive and Dainik Jagran.
Users were presented with 12 Independence based
themes.
Audio, Video, Photos and stories constituted the launch
portfolio

9. Launch of connect on 15th Aug

10. Connect- Augmented Reality
Connect is an Augmented Reality App which works on
Android platform
A platform to connect the print and digital/mobile content.
User is opened to a larger and more interactive platform
than the traditional print medium.
Print- Read Only
Web- Search & Read
AR- Read & Explore

11. Why Connect
Images and stories that go in print are static and nondynamic.
No further interaction possible with printed images.
“Connect” connects the printed static images to richer and
more interactive content online.
Way more interactive than the other AR Apps.

12. How to Use Connect ?
Print images are coded with connect logo in
newspaper
Connect App is then opened on Android
Phone
Immediately the related
video, audio, slideshow, infographics, etc
starts
images in print are scanned through the
App

13. How to download App?
It is a free app anyone can download it from Google play
store and install it on their Android smartphones.
Users can also get download link by SMS APPCON to
57272 or a missed call on 022-39386843.

14. User Interaction and Instructions
All AR content is accompanied with the steps to download
the app and use it
Re-emphasis is given with bold and catchy print images to
re-iterate connect usability.
Daily selected content is encoded with Connect Logo.

15. Present Possibilities with Connect
We can present the following through the App:
Static Pages
Interactive Videos
Flash Animations
Mp3 Audio
Photo Galleries
Social Media Sharing
Comments
Polls

16. Few videos…
We may use these as example for builders/
realtors wherein they may use AR app in their
ads.

19. What next with Connect ?
Content Translation- newspaper reader will have the benefit of
translating the content into his own regional language
3D Video Animations- the favorite cartoons can be made alive for
more fun and high interactivity
Virtual Stores- After scanning the image of the store, the reader
shall be able to locate it, enter the store, shop from there and pay
Location/Dealer Approach- A specific location can be traced, which
malls, eating joints, dealer shops, etc are located in that particular
area can be identified, can be to an extent where the readers will
also come to know what discounts, offers, etc are available in
malls, shops, etc.

20. In Days to come, we shall not offer technology to
clients, rather Service to them.
THANK YOU !!
Presentation By:
Sheetal Arora
BDM- inext