This document discusses how to promote events using Twitter. It recommends following other users tweeting about topics related to the event, customizing a Twitter handle with an event hashtag, and engaging with other Twitter users at or interested in the event by asking questions, answering questions, and interacting with influential Twitter users. It also suggests reviewing tweets with the event hashtag after the event to get feedback on what worked well and what could be improved for future events.

1. Promote Events using Twitter
Paltweets Community
By : Saed Shela
@saedshela
SharePoint Consultant & Team Leader @BIT

2. Agenda
• Event Activation
• Event Activation: Follow
• Event Activation: Create
• Event Activation: Engage
• Event Activation-Feedback

3. The real-time ability to connect with others
and share experiences makes Twitter a great
platform for individuals, or companies, to use
during a major event
Event Activation

4. Live-Tweeting an event can be used to create a
completely new channel of conversation and a
way to enhance the physical experience of the
event.
Event Activation

5. Combining Twitter with blogs, video and other
social media efforts provides more ways to
interact with the content and experience
you’re creating.
Event Activation

6. Find others who are Tweeting about topics or
issues that will be covered at your event.
Follow these users, mostly they will help you
spread the word
Event Activation-Follow

7. Customize an existing Twitter handle with an
event-specific hashtag for a set period of time
or create a Twitter handle solely dedicated to
that event.
Event Activation-Follow

8. As it approaches, use Search.Twitter or
Hashtags.org see what other hashtags (#) are
being used around the event you’ll be
attending. Use it in every tweet so that your
content is easy to find by searchers.
Event Activation-Follow

9. Make sure your Tweets are meaningful - great
verbatims, new statistics, or important
announcements shared by speakers make for
great Tweets.
Event Activation-Create

10. Eyewitness experiences that non-attendees
would never know about are also high value.
Give people information they can use
themselves, or would care to share with
others
Event Activation-Create

11. Interacting with other Twitterers who are at or
interested in the event is just as important as
the live-Tweets that you put out. Tweet and
search for other event related tweets to
respond to.
Event Activation-Engage

12. Ask your followers questions and answer
theirs - there is real value in creating a
community around your event coverage,
especially since your brand is the reference
point
Event Activation-Engage

13. Follow, interact and DM with influential
Twitterers who are also interested in the
event. They may be more apt to engage
multiple times during your event to help build
participation and content.
Event Activation-Engage

14. Interacting with other Twitterers who are at or
interested in the event is just as important as
the live-Tweets that you put out. Tweet and
search for other event related tweets to
respond to.
Event Activation-Engage

15. Twitter gives event coordinators a valuable
opportunity to look back attendees’ candid
thoughts. Review tweets marked with your
hashtag to see what worked and what didn’t.
Event Activation-Feedback

16. Google Archive Twitter Search
Event Activation-Feedback

17. Use this as an opportunity to improve your
next event or connect with people who had
further questions
Event Activation-Feedback