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More Than Poking Media Relations

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Designed for UNCG class on media relations to explain how social media can help nonprofits and government agencies to connect.

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MORE THAN POKING … How Facebook and other social media are impacting media relations
WHAT IS SOCIAL MEDIA?
WHO USES IT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK ADAPTS ,[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PITCHING VIA TWITTER ,[object Object],[object Object],[object Object],[object Object]
MEDIA ON TWITTER ,[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA: CONNECTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA: BLOGS ,[object Object],[object Object],[object Object]
MEDIA RELATIONS: MORE THAN PITCHING ,[object Object],[object Object]
FOR MORE INFORMATION ,[object Object],[object Object],[object Object]

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More Than Poking Media Relations

  • 1. MORE THAN POKING … How Facebook and other social media are impacting media relations
  • 2. WHAT IS SOCIAL MEDIA?
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Notas del editor

  1. FB: 35+ Twitter: Female Meanwhile, Google, with its dominant YouTube property, shows no signs of slowing down. It crossed a hundred million unique viewers in the U.S., according to comScore’s numbers. And it gained nearly 600 million videos viewed for the month. To put that in perspective, YouTube gained more in terms of videos streamed last month that any of its rivals streamed total . YOuTube: 97
  2. More than 200 million active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older
  3. Facebook partnered with CNN on inauguration day to show live feeds of Facebook status updates. Over 2 million status updates were posted through the CNN.com Live Facebook feed with 4,000 status updates per minute on average and a huge spike of 8,500 updates when President Obama began his speech
  4. Ashton Kutcher donated 100,000 bed nets to fight malaria in Africa Oprah: 43% jump in Twitter traffic Retention rate: Neilson research says 60% of Twitter users give up after 1 month
  5. Twitter: I used it for a client to drive comments and awareness to a corporate blog. Web traffic went up 524% and comments increased dramatically. We did it by offering $100 Visa gift cards at the holidays for Twitter users frugal tips. They could Tweet it, post it on Facebook wall, enter as a blog comment on client’s blog or their own blog, but they had to Tweet the location of their entry. We went from 28 to more than 1500 users in less than one month. Fundraising: Twestival was a one day event on February 12, 2009. 202 cities held events $250,000 raised in one day by a global grassroots effort Wells being dug in Ethiopia, Uganda and India: 55 projects