3. Verbal only has 7% of impact to
overall communication.
The rest 93% is coming from non
verbal communication
55% of body language and
38% of tonality.
This is also known as 7-38-55 rule.
15. Haptics or Tactile
• Haptics is any form of nonverbal
communication involving touch
• Touch communication facilitates the sending of
message
• Communicate affection, sympathy, familiarity
and other emotions.
21. It is Impossible not to
send non verbal
messages.
Non verbal
communication is often
better than verbal
communication at
revealing attitude and
feelings.