1. Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia
September 21-23, 2010

2. Our Team
Allison Hayward, PhD, MBA Samantha Kennedy, MLS Liza Gamely, MS Walter Pipp, MBA Wayne Wright, MBA, PhD
Academic Director & Professor Keller Library Executive Editor & Journal Publisher Chief Executive Officer Advisor & Independent
Smart School of Business Workel Business School Redwood Press Simmons Business Publications Consultant
Aaron Adams Katherine Siegal-Smith, MBA Jason Bailland, MS Kate Hartley, PhD
MBA Student Education Director VP Information Technology Director, Business Development
University of World Business International Business Write Publishers, Inc. Centgage Database Publishers
Professional Society
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

3. Market Need
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

4. Product Overview
electronic Personal
Acquisition of Knowledge
Curriculum development and delivery tool that
enables faculty to easily create dynamic,
interactive, and flexible course materials. It
provides business students a personalized
learning environment using familiar technology.
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

5. Product Overview—Features

6. Product Overview—Features
• Content repository of top business content from a variety of
sources
• Semantic search technology for selecting content
• iBook development interface for faculty or societies to create
dynamic content with drag and drop technology
• Platform transformation engine (XML)
• Coursepack licensing for Institutions (optional)
• Learning Management System with dashboards for
Instructor, Librarian and Student
• Collaboration/Social Networking Tools
• Feedback/Evaluation Tools
• Reporting Tools
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

7. Product Overview—Features
iBook Features
• Simple design
• Platform agnostic
• Intuitive
• Dynamic
• Interactive
• eXtensible
• Scalable
• Portable
• Sync across devices
• Customizable

8. Market Need
• Integrated, easy to use tool for curriculum development
• Education that fits the life and learning style of students
• New revenue opportunities for content
• Streamlines content acquisition and management
• Solutions ePak provides:
– Smart Filtering: provides semantic layer to efficiently select coherent,
relevant content for course curricula.
– Convenience: provides a repository for organizing content regardless of
media type.
– Cost Controller: reduces costs for students and libraries while creating an
opportunity for publishers with new content containers.
– Flexible Learning: appeals to remote learners, experienced workers, young,
digitally savvy, and social networkers
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

9. Market Overview
• Business Schools
– Students | Faculty | Librarians | Content Producers |
Authors
– 2,400 US Institutions offering Business Administration
– 567 Accredited Business Schools worldwide
– 500 Professional Societies and Associations worldwide
offering certifications
• Future Markets: Corporation Training, Individuals
and Other Academic Disciplines
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

10. Market Overview
• End-User Attributes
– Technology dependent
– Device independent media
– Classroom or online learning
– Multidisciplinary needs
– Collaborative/social
• Market Characteristics
– Growing; new opportunities
– Broad age demographics
– Applicable in any learning situation
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

11. Market Overview—Stakeholder Benefits
• Faculty
• Students
• Libraries/Institutions
• Professional Societies
• Content Producers
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

12. Business Model Multiple revenue streams
• Zero upfront fee for the institutions
• Charge per course with tiers for
number of students in the course
– Growth year over year as more
courses/students use the tool
• Use ad based revenue
– Job posting or career companies
– Use student profile to provide targeted list to corporations
• Revenue share with publishers based on adoption of their content
• Revenue share with device manufacturers based on device adoption
• Aids in accreditation and certification of institutions
• Charge subscription fee for individuals to access ePak
• Market ePak through United Nations
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

13. Competition
LMS Content
Producers
App
developers
Social
Networking
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

14. Why Invest?
$10 3 10X
Million Years Return
$100 Million
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

15. Why Invest?
• Scalable to other disciplines/markets
• Lack of direct competition—first to market
• Market open/ready
• Advancing education; good of our future.
• Partners aligned
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010

16. Faculty Content
Producers
Students
Thank you!
Professional
Societies
Librarians
Society for Scholarly Publishing IN Conference
Imagining the “Dream E-Tool” for Education and Training
Sofitel Philadelphia, September 21-23, 2010