Detroit Institute of Arts - NMDL Fall 2010 - SStofflet - Presentation
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An overview of how the Detroit Institute of Arts might approach expanding and enhancing their social media outreach efforts.
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Detroit Institute of Arts - NMDL Fall 2010 - SStofflet - Presentation
- 1. “I dream of painting. Then I paint my dream.” VanGogh’s “Self Portrait” (1887) -Vincent VanGogh
- 7. Metrics
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- SLIDE 1 - BUSINESS, CHALLENGES (image: Vincent VanGogh’s “Self Portrait” (1887) – “I dream of painting. Then I paint my dream.”) Overview of history, strengths, facts. founded in 1885, one of the top six art collections in the country almost 700,000 square feet contains VanGogh’s ‘Self-Portrait’ - the 1st VanGogh painting to enter a US museum collection Challenges: generating excitement, involvement with the arts in the local community, as well as generating interest to inspire travelers to visit.
- SLIDE 2 – GOALS Initiate conversations Create networks of support and participation online Excitement about creativity Desire to visit, participate; perhaps with student population in tri-state area Create desire to visit site, collection pieces – spreading via twitter, facebook etc. Engage, with the intent of creating long-term relationships that will support the museum in the future
- SLIDE 3 - Overarching, Integrated Theme for the Musuem Current theme: “Let Yourself Go” how can this be adapted to digital communication social networking evoke a sense of involvement? Alternate ideas? Digital involvement Old media meets new media? How to increase views of posted commercials online?
- SLIDE 4 - Create a “digital curator” position -the position itself would be a news item in the local press - perhaps even a national mention: needs to be clearly defined, planned, hired, and promoted properly. Responsible for development /design of digital PR / Social Media outreach plans Interfacing w/ local schools, teachers to establish resources for in-classroom use find out their lesson plans, design accordingly define and expand coverage area (Detroit, Ann Arbor, Lansing) as programs are developed, tested, released, and evaluated Monitors all accounts (FB, Twitter, Blogs) with volunteers, to ensure prompt responses to inquiries, solid relationship building develop digital internships for college students in the PR/ADV career path (again, developing future potential supporters and evangelists) Possibly develop / curate a digital art event – available both onsite and online
- SLIDE 5 - Key online components of outreach plan could include; Facebook application development Celebration of art Individual artists Medium (painting, sculpture, photography) iPhone / mobile app development Create app that provides current information on DIA, as well as Involvement (game, checkin, awards-based promotions) Video Music Foursquare checkins special badges, discounts, memberships (currently offers a 20% companion discount to holders of 5 check-ins) Twitter for announcements of upcoming events Blog(s) - with students invited to become contributors (moderated) - which will stimulate traffic via network of family, friends, and schoolmates
- SLIDE 6 - Continuation of outreach plan options: Video channel on YouTube Expanding to sponsoring online competitions between youth, with film industry panel of judges Video channel on iTunes U special educational programming (currently have podcasts available, that started on Nov. 10) Video channel on Blip TV longer-form programming (if desired) Live webcasts of speakers/events QR scanner (mobile application) Onsite and incorporated into exhibitions Online resources / pages
- SLIDE 7 - Metrics of Success Create a base from which to evaluate the effectiveness of the various programs put into place Prior to enacting new campaigns, take measurements currently in existence (YouTube - # of hits on various clips loaded, for example). Document attendance for the previous year and create timeline as the various new campaigns begin. Review monthly to determine effect of social PR efforts
- SLIDE 8 - Budget, Timeline, Seasonal – Determine appropriate salary range for curator position is there grant funding available for this educational position? possible corporate sponsorship of an online arts initiative? Curator would be responsible for developing, implementing a timeline per campaign Seasonal campaigns would be very possible. For example: create an online Mother’s Day card studio for students to create and send perhaps cooperate with one or more of the online digital printing resources (Zazzle, Cafe Express, etc) to facilitate creation and shipment, and also as a revenue source
- SLIDE 9 - $$ Allocation Across Various Components Salaried position for “Digital Curator” Time involved to create volunteer base to contribute
- SLIDE 10 – Summation Plan for the future now Digital media exhibit ? Involve children in experiencing art coordinate with their teachers try to provide what their schools may be unable to, due to budgetary restrictions establish and maintain relationships in the educational community Involve college students as interns creating a future base of support Provide hands-on professional experience in the Arts, Education, Technology Excite your audience Measure the involvement and don’t be afraid of change